Why Small Business Should Start Taking Blogging More Seriously



mappa_blog (Photo credit: francescopozzi)

Do you blog?

Back in 2010, I talked about why small businesses should blog more, and since then I believe it’s become even more important.

If you started blogging in 2010, the chances are that you were pretty early on in your industry (unless you’re in SEO or Social Media) and so you should be reaping the rewards right now, getting more visitors, more comments and more sales than your competitors who came to blogging later (or maybe still don’t blog!)

If you’ve still not got around to starting a blog though, all is not lost. Make 2013 the year that you really start to explore how blogging can work for you and your business.


Businesses that blog get:

  • More pages in search engines = more chances for potential customers to find you
  • More traffic = more chances for you to prove to your potential customers that you are credible and here to stay
  • More comments = more chances for you to interact with your potential customers
  • More credibility = more of a chance that potential customers will come to you rather than your competitors

What’s not to like?

Setting up and customising a blog isn’t difficult, and you could be up and running within a couple of days.

Writing isn’t as hard as it sounds, there are plenty of articles out there to help, and of course you could ask me about my Blog Mentoring Package.

So here are 5 blog posts you should read if you’re looking to kick start your blogging in 2013:

  • 5 Reasons Your WordPress Blog Should Be Self Hosted
    While it’s not a bad thing to start with a freebie blog, if you want to be taken seriously you really need to look at self hosting, and this blog post tells you why. Need help with self hosting WordPress? Drop me a line to nikkipilk@gmail.com
  • 21 Things You Could Blog About Right Now
    Often people put off blogging because they think they won’t have anything to say; this blog post talks you through 21 different things you could blog. Even if you post one a day that’s 3 weeks worth of blogging! No excuses now!
  • 67 SEO Tips for Blogging Newbies
    This title is a bit of a misnomer to be honest; even if you’ve been blogging for a while, this handy guide will more than likely tell you somehing you didn’t know about how your blog can help you to be found in search engines with very little effort.

  • Tips for Landing a Guest Post Every Time
    Guest blogging is one of the best traffic generators you’ll find, and if you’re not doing it yet, you should be! This post talks you through how to become the perfect guest poster and have people lining up to feature your posts.

  • Bloggers Have You Established Your Route to Fame?
    Once you have written a blog, how do you go about promoting it? If you feel as if you’re talking to yourself at times, this post will walk you through how I promote a blog post – it may help you to promote yours.

So, blogging; it’s not as hard as it may seem, but trust me, you will reap the rewards.

If you’re already blogging and think you’re making the most of your blog, check out our 30 Day Blogging Challenge ebook, as a kick up the bum and a good solid workout for your blog and you.
I’d love to know more about your blogs – post a comment below with your blog address so I can have a look!
Enhanced by Zemanta
Related Posts Plugin for WordPress, Blogger...
About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. I agree Nikki. I get much more traffic to my website thanks to my ever-growing blog (100+ posts and counting…), plus posts shared via social media have helped me gain new clients I would simply never have “met” otherwise.

  2. Great tips and insights, Nikki. I agree that blogs really are crucial to building your brand and your online presence. As Bridie says, linking in with social media is also really valuable.

  3. Ditto! You’re dead right, Nikki. Many thanks for laying it out so well. Thanks also to @BridiesTyping for the Twitter heads up. Best regards, P. 🙂

  4. Great article Nikki and so true! My blog is at http://www.dynagirl.co.uk/blog I’d love to hear what you think!

    Best Wishes


Speak Your Mind


CommentLuv badge

Real Time Analytics Google