What You Didn’t Do Yesterday Online That Lowered Your Rank [infographic]

A guest post by Tasty Placement

When I first started writing online, I really only thought about my interests and what I wanted to share while hoping that those were the same interests of others. If all went well, someone saw the post, linked it to someone else and a kind of web wildfire would spread throughout the virtual lands. However, it’s a little bit more complicated than that. Those who write for a living online and depend on a high search engine rank are always looking for ways to connect better to their readership while also bringing in tons of new readers. I heard about this new study that looked at the importance of “Testing Social Signals,” which came in a neat little infographic by Tasty Placement. The infographic poses a simple question, “Can social media activity boost organic search ranking?” While that seems certain, there are some factors that actually make this more complicated than most would think.

The infographic details how six websites were created in similarly populated US cities with websites focused on the same niche. The domain name included the city name and a specific home service. Tasty Placement took it a bit further by promoting websites each through different social media like Google+, Twitter and Facebook. While promoting, they did what we do: follow their rankings in search engines with eager anticipation.

For those of you who love Google+, the infographic details how one targeted website generated more than a 100 Google Plus followers and raised considerably upward in its search engine rankings. Another website targeted specifically to Google Plus One yielded a slightly lower rank but overall still much higher the websites targeted to Facebook or Google. Is it any surprise that Google would favor its own social media?

All of the sites yielded some results, except for the one which was left to its own devices and had no social media promotions. While the study proved something that we have come to suspect, it was nice to see which social media connections really improved the ranking. Obviously, websites owners and bloggers are rewarded for using Google’s own system with higher rankings. Still, I was also wondering what would have happened if one website had been connected to all the social media. I can only see that being a rocket of high rankings.

This infographic was designed and developed by TastyPlacement, Inc. Click here to visit their site.

Click on image to see full sized version.

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

Comments

  1. I “wacked off” yesterday 😛

  2. Hi Nikki – no surprises, which is nice.

    And very egalitarian of them to post the work! The devil, of course, is in the detail… that is, it’s all very well saying what worked but unless on knows *how* to do the things they did it’s fairly safe for them to publish it! 🙂

    I’d find it pretty hard to ‘just’ get 100 followers on G+, for example

  3. This article is very nice, I have found several things in this site. This is quite different and interesting. It becomes popular to the young generation day by day.

  4. Interesting test. You gotta hand to Google who makes their products complement each other.
    David Hood recently posted..Dallas SEO GeekMy Profile

  5. It could have been related to the city they were testing in no? I think it might have been more accurate if they were doing the same city, same niche. But that might prove to be difficult to sample. Good post- And Google will keep on falling in love with sites that have Google products because Google loves Google.

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