What Pop Songs Can Teach You about Viral Blog Content

Jennifer Lopez | Pop Music Festival | 23.06.2012

Jennifer Lopez | Pop Music Festival | 23.06.2012 (Photo credit: Ana Kley)

You may wonder what pop tunes could possibly have in common with blog content. But, if you think about it, because both are creative representations of the emotions and/or ideas of the artist, it’s not really that difficult to see how some of the same basic popularity principles could apply to both.

Here are four characteristics of pop music hits that can help your blog posts go viral:

Hit pop songs are …

Trendy and Current

Pop music is trendy music that reflects the current culture. Rather than being progressive, it speaks to “today” and often puts a modern spin on timeless and lasting themes that help listeners relate to its message. The message isn’t always deep or profound and is, in fact, often pretty light or mundane. But, it does speak to the culture of its day in a language the culture understands, which helps it catch hold of its audience and spread like wildfire.

You, too, can use these elements to encourage the sharing of your blog content. You can be trendy by sharing the latest news and happenings in your field using language your audience understands. You can make your content more immediate by putting a modern spin on an age-old message. Or, you can create a buzz by presenting a tried-and-true topic in a brand new way. By writing on timeless topics–even if they’re dressed in modern garb–you create evergreen content that people can share again and again.

Catchy, Memorable, and Compelling

The pop songs that become most popular have catchy tunes and compelling, easy-to-remember lyrics that people walk around humming or singing as they go about their daily lives. They don’t plan to respond this way; it just happens because the song contains elements that elicit this response. How can people resist buying and listening to music that affects them this way? The answer is, “They can’t.”

To use this concept on your blog, be sure your content is memorable, compelling, and presented in a way that’s easy to grasp, assimilate, and recall. That might involve organizing your ideas, presenting your content in bite-sized but thought-provoking chunks, using subheadings, and expressing your ideas as simply as possible so they don’t strain the reader’s mind. If your points are clear, compelling, and simple, people will share your content.

Emotionally Engaging

Pop tunes that become hits always elicit some kind of emotion in the listener. Whether that emotion is happiness, amusement, or even nostalgia, the emotional content of the lyrics and music carry the listener along on a wave of euphoria, making that critical emotional connection that makes the person want to hear the tune again and again and pass along their fabulous find to all their friends.

In much the same way, emotionally engaging blog content captures your readers’ imaginations and creates feelings of connection that help those readers relate to the content and make them much more likely to share your posts with their networks.

Technologically Driven

Pop music has always placed a strong emphasis on technology, as opposed to musicianship, and on recording, as opposed to live performance. While that emphasis hasn’t necessarily precluded good musicianship, the focus has always been on the technological aspects of the pop song. Basically, pop music is dance music, and much dance music tends to be heavy on the technological gimmicks and gadgetry. Pop music audiences respond well to gimmicks and effects that make the music feel and sound more immediate and more exciting.

How does this apply to your blog? Like pop music, blogging depends totally on technology as its delivery system. And while blogging technology may not equate directly to gadgetry or gimmicks, when bloggers make the most of technology by posting multimedia content and promoting their content via the multitude of available digital channels, they can help that content go viral in much the same way that the most legendary pop artists have used technology to create number-one hit tunes.

Try these four pop-artist tricks when you write your next blog post, and watch your content spread across the Web like an infectious pop tune fills the airwaves!

Author Bio:

Guest post contributed by Peter Nevis, on behalf of Orange Line SEO. Peter contributes to various websites, he’s a marketing expert and enjoys writing articles about SEO & online marketing strategies.

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

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