The Travel Blogger Army and Your Marketing Efforts

This is a guest post by @adriasaracino

A symbol depicting a palm tree.

A symbol depicting a palm tree. (Photo credit: Wikipedia)

With thousands of travel blogs published every day, it’s easy for a compelling blogger to get lost in the fray.

That’s where travel blogger networks come in, forming a tight knit community of high quality, dedicated bloggers that link to one another’s work, comment and guest post on each other’s blogs, participate in Follow Fridays on Twitter and engage in community wide travel contests, sponsored by travel companies.

The combined efforts of this passionate, energetic and creative group of people creates content-rich media that greatly increases their individual search engine rankings while forming a tight-knit, caring community. Together, they find individual success.

And they’re perfect for your marketing efforts.

Why? Because they’re early adopters with a platform. They’re always on the cutting edge, looking for the best experiences and deals so that they can live life to the fullest. And they’re just as hopped up about helping others do it, too.

So, how can marketers engage with this moving and shaking community?

1. Use or Give Badges

The most popular travel blogs have vibrant sidebars in which they promote other travel bloggers or services with badges. While these are essentially ads, they don’t feel like it. They’re content-rich, written in a way that relates directly to the user so they feel appropriately targeted, therefore increasing the click-through rate.

A brand can issue their own to important bloggers for use on their site. What does it offer bloggers? A boost to their reputation and credibility via a stamp of approval from a recognized brand – your brand.

2. Curate a Travel Blog

One of the best ways to engage with the travel blogging community is by curating a company travel blog. Most of the best travel business websites, from currency exchange websites like Travelex to airline carriers like EasyJet, already run their own blogs. Go a step further by reaching out to the travel blogging networks directly to find guest bloggers. When treated well, these bloggers will most likely continue to use and promote these services in their own time.

3. Be Helpful

Providing access to the highest quality travel information is crucial for building the best reputation and search rankings not just amongst travel bloggers but amongst general customers as well. Travel bloggers can see right through crap content, so don’t waste your time creating it if you want to gain their trust.

4. Sponsor Contests

Travelers love new adventures, and you’ll garner a lot of attention if you partner with a blogging network to promote a cool new contest. For instance, The Global Bloggers Network runs blog hops, where people must travel to each blog within the network to gather information, which they submit to win prizes from sponsoring companies. In past contests, Contiki and EastytoBook have given away a $2,000 cash prize as well as three night’s accommodation at a resort. This is a great way to engage potential customers.

If you approach travel blogging networks in the right way, you can help a company become a trusted member of this tight knit community, staying fresh in customer’s minds as they recall the quality content or fun experiences you’ve provided online. What’s more, the brand will be considered cool, cutting edge and perhaps even world-changing – just the kind of thing travelers love.

Adria Saracino is a marketer and blogger. When not consulting on business’ content strategy, you can find her writing about style on her personal fashion blog, The Emerald Closet.

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

Comments

  1. It is true to a great extent. Bloggers should come together to help people by providing information on topics that they search.

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