The one single way your Content Management System could be ruining your chances in Google

Angry Penguin

Image via Wikipedia

Content Management Systems are great. They allow you to update your site yourself, add and delete pages, upload pictures, link to files and more. And all without (hopefully!) messing up the look and feel of your site.

I’m a BIG fan of Content Management Systems (hereafter shortened to CMS).

HOWEVER, there is one BIG way in which your CMS could be ruining your chances in Google and other search engines, and that is if it doesn’t let you change the title and META tags on each and every page.

When I talk about title, I mean the title that appears at the top of the browser, not the title / subject of a page. When I talk about META tags I’, talking about the META description tag that tells Google what description to show for your page.

Now, I know that a lot of CMS DO let you do this – and that’s great. But in the past 6 months alone I’ve come across 4 clients with CMSs that WON’T allow this.

Let’s put it bluntly – it’s NOT enough to be able to change a ‘master’ set of tags that govern the whole site – you need to be able to change the <title> and <META> tags on each and every page individually so they can say something different.


Because it’s not possible to optimise a site for every phrase you want with just one set of META data – it simply isn’t. Each page of your site should be focused towards specific phrases, and the META data (including browser title tag) should reflect this.

You can’t stuff a million keywords into your site’s ‘sitewide’ browser title and hope for the best. Similarly the description Google shows for your home page shouldn’t necessarily be the one that should show for other pages on your site, where it needs to be more focused to encourage clickthrough.

It amazes me that in this day and age I’m still coming across this problem, but what amazes me more is that the designers who use these systems are telling their clients ‘it doesn’t matter’. It does. Unless of course you don’t care about search engine listings, in which case, don’t worry about it πŸ˜‰

Not sure whether your CMS is SEO friendly? Drop me a line to for a free review – it will take up to a week, but Leigh and I will check them out and let you know. No obligation, no sales pitch, no follow up emails. All I ask is that in return you share this post on Twitter / Facebook / by email / on your blog.

Enhanced by Zemanta
Related Posts Plugin for WordPress, Blogger...
About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. How does this relate to Googles own advice about Meta tags ?

    Because Googles own tutorial video suggest they dropped being concerned about meta tags and keywords a long time ago ?

    Also Comment Luv was down as I posted this .

  2. Hi Nik

    I’ve answered you on Twitter, but wil post here too.

    I’m talking in the post above about the META description tag, as opposed to the META keywords tag. As I write, Gogle doesn’t support the keywords tag, as Matt rightly says, but the description tag, although it doesn’t count towards your listing, is the tag that displays the description under your listing, if that makes sense.

    Therefore it’s important in my mind that you can change it to fit the page it’s on rather than having to have ageneric one for every page. A decent description on every listing can be the difference between getting a visitor to your site and losing them to a competitor.

    Hope that makes more sense!

    No idea what’s wrong with commentluv πŸ™

  3. I’m not sure about the other CMS but if you’re using WordPress as your tool, you can change and apply several meta tags (such as title, description, and keywords) to all pages using a widget. WordPress has lots of them. You can search them online or through WordPress’ Dashboard.

    If you want to be more attuned to SEO, WordPress also has tons of SEO and social media apps. All these can be downloaded and installed for free.

    You can also tweak some CMS’ ping features to notify search engines if you have a new content or blog article posted to your website. Usually, you can find this on the settings page.
    Amelia@ International Business recently posted..Eloqua Demand Generation- How it’s doneMy Profile

  4. Agreed Amelia, in fact we recommend that most of our clients use WordPress.

    This article is aimed at other CMSs πŸ™‚

  5. Godo article Nikki and it is amazing how restricted some CMSs are. One of the reasons I love Drupal is the control it gives you. Now I just need to properly optimise my site and I’;ll be laughing πŸ˜‰

Speak Your Mind


CommentLuv badge

Real Time Analytics Google