How to stop Facebook videos playing automatically

stop-facebook-videoYou may have noticed that recently Facebook have implemented a feature where videos uploaded to the site automatically play in your newsfeed, without the need to click on them.

Not only is this annoying, it has potentially costly consequences for mobile users with limited data tariffs. Imagine being charged for downloading data you didn’t even want to see in the first place!

Thankfully the guys at Mobile Geeks have found the solution:

In your browser, click on the small downward pointing arrow on the top right corner of the Facebook page, then scroll down to ‘settings’. Next click ‘Video’ on the bottom left column and you will see your account’s ‘Auto-play Videos’ settings which has a small box allowing you to choose ‘On’ or ‘Off . Select ‘Off’ and videos will not play until you decide to click them.

They also have a mobile solution, but you’ll have to visit their site to find that one out 🙂 Don’t forget to leave them a comment to say thank you!

 

 

Top 6 Reasons Why Web Video Is Becoming An Essential Internet Marketing Tool

The role of web video is becoming increasingly important to the marketing strategies of businesses and brands. The following article explores the top 6 reasons why web video is becoming such an essential Internet marketing tool and how it can benefit businesses and brands of all niches and sizes:

1. Web Video Is Popular
Web video today has become an integral part of the average browsing experience for most Internet users. Its online popularity has been documented by YuMe who reported that in February 2011 49% of Internet users were watching web video daily and on average for over 7 hours per person, per week. With YouTube’s video uploads, video views and users increasing seemingly every week, this
figure looks to only increase come 2012.

2. Web Video Can Generate High Conversion Rates
Video connects with its audience in ways plain text and pictures simply can’t. This unmatchable engagement is what makes web video a viable marketing strategy. By embedding a video on a web-page next to interactive links the likelihood of that content being clicked improves greatly. With an audience’s attention maintained via the use of video the content around the video will also receive
much more attention. This will help to generate more traffic to your desired location, resulting in an improved conversion rate.

3. Web Video Can Benefit Your Search Engine Optimization (SEO)
Web video is rapidly becoming a key component in the search engine results battle. Video sites like YouTube often appear on page 1 of Google and such video sharing sites can also be optimized to benefit SEO. By creating video content, uploading it to video sharing sites and maximising their keyword potential through their Channel, descriptions, tags etc, businesses and brands can help to boost their position in the search engine rankings. Utilizing the facilities sites like YouTube offer you can begin to boost your page and domain authority simply by using web video content effectively.

4. Web Video Is Becoming Increasingly Affordable
Fantastic technological advances in the video production industry has meant that creating and producing web video content has never been more affordable. Competition within the industry keeps generating better and better equipment at cheaper prices and given video sharing sites like YouTube are completely free, the distribution of your quality web video content has never been easier. These advances have helped to make advertising to a wider audience more affordable and simpler than ever.

5. Web Video Is A Great Communication Tool
The engagement web video provides to its audience can not only create better conversion, but an overall better communication and understanding between business and client. Double Click reported that video ads increased brand awareness amongst viewers by 10% more than typical image/text advertisements. The report also addressed that viewers favoured the brands and businesses with web video content more than those without, because of the clear communication the videos could provide.

6. Web Video Can Be Used Offline Too
Web video doesn’t just have to stay on the Internet. Once you’ve created a video you can embed the file in to Power Point presentations, distribute it on DVDs or USB sticks for advertising or even training purposes and watch the content as many times as necessary. This makes web video content very flexible for the needs of any business or brand.

 

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based web video production company.

Google+ explained [video]

Loving this Google+ video, which explains Google+ very quickly and simply.

You can find me on Google + here: http://gplus.to/nikkipilkington

 

 

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Have you developed your ‘Circle of Credibility’?

I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts into words properly, so hopefully it will ring a few bells with some of you!

We’re all pretty much aware by now that one of the first things a potential client does when considering working with you is to ‘Google’ you – they’ll head off to google and type in your company name, maybe your director / owner’s name, and probably look through a few listings to see what others are saying about you.

The results that are shown here form the basis of what I call your ‘Circle of Credibility‘. Your Circle of Credibility is the extent to which you appear to be credible online. When someone searches for you, what’s the impression you get?

Without a doubt your company website should be appearing on the front page of those results, whether the search is for your company name or your boss’s name, but what else can appear in that search result to help compound the good feeling the potential client is going to get? And just as importantly, what can appear that can make you look bad?

The Good

Your company website. Ideally your website will be in the number one position, and if you’re lucky, you’ll have prominent links showing to the main areas of your website, including testimonials.

Your website is probably the first thing someone will be looking for, so make sure it contains some great testimonials / reviews, and shows you at your best. Case studies, examples of work and quotes from happy clients are great for showing you in a good light.

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– Your blog. Whether your blog is attached to your website, or a separate entity, it gives any potential client a flavour of your thoughts, opinions and expertise. A quick read through a corporate blog can often tell you much more than a company website, as a blog tends to be more informal and have more of a ‘personality’ – make sure yours is visible and showing the side of you that you want people to see.

– Your Twitter profile. Of course, this is only a good thing if you WANT people to find it, and if you’ve thought about your company image and brand while posting tweets 🙂 If your Twitter profile is full of ‘Got a hangover and don’t know the name of the man I woke up with this morning’ then it’s probably best if you give it a different name 😉

However, if you use your Twitter profile as part of your company brand then having it show up as one of the results for your company name is a good thing.

Your LinkedIn and online networking profiles. Along with places such as UK Business forums, UK Business Labs, Xing, WeCanDo.biz, BT Tradespace and more, your LinkedIn profile shows that you appear in various places online that are related to business. These profiles, especially if very active and up to date, show that you’re not just a fly by night, and that you can be tracked down in the event of any problems. This is especially important if you’re a ‘virtual’ company, in my opinion.

Articles you’ve written. Whether they are articles on your own site, or articles on somewhere authoritative such as Ezine Articles, having your content easily findable shows you spend time promoting yourself, and those articles could be the difference between you showing your expertise or becoming just another ‘also ran’ in the competition for someone’s business.

Interviews. If you’ve been asked to do interviews and the transcripts or audio files are online, then they’re a great way for a potential customer to learn more about you – if you’ve not been asked to do interviews, start making it known that you’re available!

Videos. Whether it’s your very own YouTube channel, or videos on your site, having videos show up in the search results for your company name is a good thing. Not everyone likes reading reams of text about how great you are 😉

Your Facebook profile and / or  Fan Page. This is only a good thing if you’re aware that your Facebook profile could be seen as part of a ‘fact finding’ mission by potential customers. If your profile is available to all (and Fan Pages are by default) then make sure it shows your best side, not just your wild and possibly drunken side 😉

Basically, you want the search results for your company or your name to show a well rounded promotion of your company and services. When people see your website, your blog, your Twitter profile and Facebook Fan Page, numerous articles written by you, interviews, videos etc, they see that you’ve been around a while, that you’re not going anywhere and that you’re probably the person that they want to deal with.

That’s why we always recommend to our clients that they have up to date profiles in as many places as possible, that they blog and write articles regularly, and that they bear in mind their Circle of Credibility, no matter what they’re doing online.

Need help with some of the things mentioned above? Drop me a line to nikkipilk@gmail.com

My blog needs more traffic!

It’s the cry of blog owners everywhere – “I need more traffic to my blog!” – so what can you do to make it happen?

To post a full blog on this would take ages (but it’s in the pipeline!) so I was thrilled to receive a great little video from 60 Second Marketer in my email this morning, and thought I’d share it with you:

|| 5 Ways to Get Traffic for Your Blog ||.

The basic premise is:

1) Don’t always talk about yourself

2) Stay focused

3) Have a personality

4) Include search terms in copy

5) Post regularly

Check out the video, and let me know your thoughtsm and if you’re struggling with number 5), check out our small business blogging offer for new clients!

8 Google videos you might not have seen

1. How to use Google Webmaster Tools
By: http://www.askjoanne.com. A 5 minute screencast on how to add a website to Google Webmaster Tools, verify it and view information on diagnostics and external links.

2. How to add my site to Google
http://www.jaxey.com .. You can now how to add your site to google for more info visit us

3. Creating a Google Sitemap
Quick basic lesson in how to create a sitemap using online tools, and upload it straight into Google Sitemaps.

4. How to use Google Search like a professional user
Google Secrets

5. How to get high rankings on Google (SEO)
Detailed information on how to get high rankings in google. How to get high Page ranked sites to point back to your site.

6. How to set up Google Analytics
http://www.thirtydaychallen… Learn how to use the Google Analytics we analyzer for web tracking: http://www.thirtydaychallen…

7. How to improve your Google Ranking
Ever searched your name on Google? Did you come up on page 1 or 17? What about your web site or blog? Are you showing up for the ideal keywords? Watch this Daily Idea and learn how to improve your Google ranking in a few easy steps.

8. How to get a first page ranking on Google
Download the software that I used to get a first page Google ranking

What is Social Media? Social media in plain English

It’s no secret that I’m a MASSIVE fan of commoncraft‘s videos (follow them on Twitter here) – and here’s yet another plain English explanation of something that is sometimes made all too complicated:

You can find more plain English videos on their website.

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