It’s come to just about everyone’s attention that Twitter is HUGE. Twitter is used by almost every company, every celebrity, every wannabe celebrity, and every band to update clients on their goings-on, as well as inform future clients of their services. Most people,even those who aren’t on Twitter yet, also know that Twitter has it’s own search function that allows you to find accounts of people and companies that you would want to follow.
The Twitter search engine allows you to find users by post, by name, trends, and even tone. Trends often show what is popular on Twitter, from funny users that have quick quips to news reels from bigger celebrities and companies. Basically, it’s a 100% organic search engine that allows people to decide what shows first.
There are some good sides to this that can’t be achieved with a regular search engine. Spam sites and malware aren’t going to be in Twitter search results, unless you click outside links. It encourages conversation, followers, and also wit. The question remains – is it a bigger search engine than Google?
Well, yes and no.
It’s bigger in the sense that a lot of users can generate a lot of results in the Twitter feed, a lot more tweets probably are online than websites. There’s a much lower chance of viruses, and there’s a lot of companies that are using Twitter to advertise their services. There is a lot that Twitter offers as far as a community goes. And, the user base is massive. One of the most beneficial things about Twitter is that the tweets that are displayed in the search engines are always the newest that they have. Google and the others can’t say the same thing.
But, like with any search engine, Twitter has its own problems. You can’t separate business from personal accounts on Twitter. The results that you get from most searches aren’t as in-depth, nor are they even spelled correctly. If you are looking for grammatically correct musings from followers, searches, or otherwise, Twitter might not be the best choice.
Another issue a lot of people mention is that though Twitter’s user base is very large, it isn’t universal. There are a decent amount of people who aren’t plugged into Twitter, and therefore would not be likely to receive any message that you have there. The thought of nonusers using the search engine doesn’t make much sense, either. Would people choose a certain business because of their Twitter account?
Twitter has a very active community, but search engines like Google and Yahoo will always have the advantage when it comes to attracting a wider audience. Before you give up your SEO marketing campaign for Google, Yahoo, and other search engines, remember that the user base is much larger on these internet juggernauts. Instead, opt to blend both your Twitter and your website into one optimisation strategy that will keep you in the spotlight for all to see.