Why I’m not putting all my eggs in the Pinterest basket just yet

Decorated Easter eggs in basket.

Reading some of my posts recently, you could be forgiven for thinking that I am forsaking all other social media channels for the ‘new kid’ that is Pinterest.

Let me set your mind at rest.

Yes, I love Pinterest, yes I think it’s generating fantastic traffic and sales, and yes I do think it’s going to be the ‘next big thing’.

BUT…

Let’s not forget that although it’s been around for a couple of years, Pinterest is still a novelty to a lot of people, still new enough and different enough to be exciting and fun, and still a bit of an unknown quantity.

I know it’s generating traffic and sales for people, and that traffic is surpassing Facebook and Twitter, but how much of that is due to the fact that it’s new and everyone is ‘playing’ with it?

Facebook did the same, as did Twitter, and even Google+ when it was first opened up to the masses.

But for every Facebook and Twitter, there’s a Google Buzz, a Plurk, and many more, that have either fallen by the wayside or become graveyards.

Yes, I believe that everyone should be getting what they can from Pinterest while it’s hot; that doesn’t mean you should abandon your other social profiles, no matter how many articles you read saying Pinterest is generating X times the traffic of Y.

Social Media Marketing is about the whole, not just little pieces – Pinterest is just another piece in a jigsaw that can help you make more of yourself online.

Look beyond the hype, use it for what it is right now, and if it’s still generating the same results in 6 months, then maybe we can all agree it’s the next big thing.

🙂

Like this post? Don’t forget to check out the 30 Day Pinterest Challenge, and kickstart your Pinterest account in just 30 days!

 

Enhanced by Zemanta

When traffic being LESS can be a GOOD thing

Heather_R's Twitter StatsYeah, I know, it sounds weird doesn’t it?

One of the things I talk about a lot is increasing traffic to your website, but I’ve recently had a conversation with a client in which I had to remind him that less traffic can actually be a GOOD thing!

Let me explain. Getting lots of traffic to a website is great – it’s great for the stats, great for the ego and great if keeping your job revolves around how many people visit your website. Yep, great. But it’s NOT great if that traffic isn’t buying. Or if that traffic costs you a lot of time / money / effort. Or if that traffic doesn’t stick around, or never comes back.

In those scenarios, that traffic is just pointless numbers. And then it’s not so impressive. eh?

In my client’s case, his Google Adwords campaign was bringing him a LOT of traffic. It was also costing him a lot of money. And making very few sales. We took out the generic keyphrases and replaced them with a lot more niche phrases, and his traffic went down by 40%. He panicked. He’d logged into his Google Analytics account and found out that his traffic was down by 40% and felt that there was something massively wrong with what we were doing.

Until he looked at his cost per sale.

As Google Adwords is a pay per click system, he had to pay for every single click he got to his website from that source. And on the generic traffic he was creating, those clicks cost A LOT. The keyphrases we replaced them with were more niche, less competitive, and cost a lot less. So he saved money.

But that’s not all.

The keyphrases we replaced them with were also a lot more focused, and more likely to bring INTERESTED customers to his website – customers who picked up the phone and bought, who emailed and asked questions and who purchased his services.

Niche and targeted traffic is always going to be better for most websites than wide and generic numbers – it’s more likely you’ll find people who are interested in your products or services, and that you’ll spend a lot less money / time / effort attracting them.

Huge amounts of traffic is great, but at the end of the day it’s cost per sale that counts – is your traffic generating enough sales to cover it’s cost in financial and time terms?

If not, maybe it’s time to realise that LESS traffic can be a GOOD thing…

How do I get more targeted traffic to my blog?

A question I’m asked a lot, and one of the things that may help is something I covered in my blog over on Birds on the Blog today – Make your blog posts answer questions for more targeted traffic.

Feel free to nip over there and add your blog to the comments so I can help you out too!

My blog needs more traffic!

It’s the cry of blog owners everywhere – “I need more traffic to my blog!” – so what can you do to make it happen?

To post a full blog on this would take ages (but it’s in the pipeline!) so I was thrilled to receive a great little video from 60 Second Marketer in my email this morning, and thought I’d share it with you:

|| 5 Ways to Get Traffic for Your Blog ||.

The basic premise is:

1) Don’t always talk about yourself

2) Stay focused

3) Have a personality

4) Include search terms in copy

5) Post regularly

Check out the video, and let me know your thoughtsm and if you’re struggling with number 5), check out our small business blogging offer for new clients!

Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google