Let’s be honest, using Twitter isn’t exactly brain surgery. A short 140-character message that you send out to your Followers is hardly a strain. Yet knowing how to effectively Twitter for Business without annoying people seems to elude even some of the sharpest minds. There is a Twittiquette and if you want to use Twitter to promote your business, you need to stop making these TEN irritating mistakes:
ONE – MOANING
There’s no better way to drive your followers away than spend your entire time on Twitter moaning about this and that irrelevancies. It’s fine to have an opinion, it perhaps makes people engage with you, but if you’re just there to complain about your love life, stop Twittering and go on the Jeremy Kyle show.
TWO – TXT ABBRVTNS
Stpd pple use txt abbrtns on Twttr! It might be good if you’re a cheapskate trying to save money on your mobile phone bill, but Twitter is free. Surely you have sufficient grasp of the English language to actually make your message fit into 140 characters without resorting to txtspk. Avoid looking like a twt by avoiding text abbreviations.
THREE – ADVERTISING FOR FOLLOWERS
One of the best things about Twitter is that people follow you out of interest or allegiance; they don’t follow you because you ask them to do so. By advertising for followers, you end up looking rather desperate, devaluing your current followers and distancing potential followers.
FOUR – WITTERING ON
By ‘wittering’, I’m talking about the frequency of your Tweets. If you spend a lot of time on Twitter, tweeting to everyone, all the time, very soon they’ll get sick of you. People soon sicken of anything they get too much of, don’t get blocked for wittering.
FIVE – STUPID NAMES
HotJenna may work for HotMedia but HotJenna sounds like a porn star. Your Twitter name is all part of your brand, would you put ‘HotJenna’ as your email address? The informality of Twitter blinds people to the fact that you are still representing and promoting your business online. Twitter is great for spreading the word about your company or business. It’s the Internet version of word-of- mouth.
SIX – SPAM SANDWICHES
As soon as Twitter became a useful business tool, some other tool started using it for spamming. By now, Twitter users are so used to being spammed, that they respond with enthusiasm and affection to human contact from real people. Don’t spam, make connections, people will appreciate it.
SEVEN – AUTO RESPONDERS
It’s just sloppy Twittering to care so little about your Followers that you just use Auto-Responders. How impersonal! How bad for business! It’s simple, Twitter offers a personal connection to people, if you disregard that, your followers will disappear faster than an MP with an inappropriate expenses claim.
EIGHT – FIGHT CLUB
Twitter is absolutely NOT a tool to help you gossip, bitch, bitch slap or attack people. I mean, it’s fun, but it’s bad for your image, your credibility and it leaves you looking like a petty bully. It’s okay to speak your mind, within reason, but it’s not a place to engage in fighting.
NINE – NO BIO
Once someone follows you, they may be interested enough to find out more about you. What happens when they find you haven’t even bothered to fill in your bio? They figure out that you’re not in this to make connections, it’s just another tool to try to get their business. Or perhaps you’re one of those people that signs up, adds people but never Tweets! Build credibility and relationships by adding a bio, go on, you must have SOMETHING good to say about yourself.
TEN – NO AVATAR
Nothing screams ‘I’m new to this’ like failing to brand your Twitter account with an appropriate Avatar. You can use your photo or your company logo, but being an egg or a comedy avatar just makes you look lazy, like you don’t care about the impression that you make on others.
So, if you’ve made some of these mistakes, and you want to make less, or you’d like to see your business grow as a result of using Twitter, why not take a look at my mentoring service where I can help you make the most of Twitter and more?