Promoting your Website: Stand and deliver – your money or your time…

highwaymanThese days, if you have a product or service to sell, you need to own a website. But there’s no point in having a website if people don’t visit it and if they’re not finding you online, then you aren’t going to make any money. Yet, there’s millions to be made out there for those smart enough to effectively promote their website. So, what should you do?

The key to successfully promoting your website comes down to a very simple choice. Do you have the time and/or the money to promote your website? If you want to promote your website, you must find either the time or the money to make a success of marketing.

If you have no money, then you need to find the time to do the work for yourself. If you have the money, then you can save yourself the time by investing in the work of experience Internet marketing professionals. Of course this in turn produces more money, so it’s a worthwhile investment in the end.

Quite simply, if you really don’t have the money, then you need to find the time to do the job yourself. You need to find the time to do the job of promoting your website, the time to learn about how to promote your website, learn through doing, learn from your mistakes (no matter how costly) and learn the best ways of promoting the site, which may take considerable time.

The trouble is that whilst you can always make more money, you can never make more time. Can you afford to squander your time in trial and error activities? Meanwhile the competition marches on ahead of you. If you aren’t willing to invest money in the future of your organisation by effectively promoting your website, then you’ll have to do all of the work yourself. The trouble is that if you don’t have the skills, you may do more harm than good.

But what if you simply don’t have the time?

Then it’s time that you reconsidered your budget and placed the responsibility for the promotion of your website in the hands of someone else. For some people, that might be an existing member of your staff, or if you don’t have anyone with the prerequisite experience and expertise, it may be that you look for an external professional, an expert in website promotion that will stop you from wasting your time and also help save you money.

If you don’t have the budget for it, then you’re going to have to find it. These days, more and more people are turning to the Internet for a product or service just like yours. If you don’t have adequate marketing in place, they just won’t find you and your competitor will reaps all the benefits of marketing in the Internet Age.

So what should you do? Well, it’s not rocket science. If you don’t have the time to promote your website, then call in an expert. To find out more visit www.nikkipilkington.com or email Nikki on nikkipilk@gmail.com

LinkedIn gets up first, but Pinterest stays up later…

Stats and research fascinate me, and I’m constantly experimenting with the best times to post on various Social Media sites, so this fab infographic from Social Caffeine had me squealing with delight (yeah I know, I’m easily pleased).

Based on their research, all of the different sites have very different optimal times to post.

So, for example, LinkedIn users seem to be early risers, and it’s better to post your content there between 7 and 9am, but your average Twitter post isn’t going to do so well until about 1-3pm. Pinterest users stay up late and pins get clicked on into the early hours, whereas your average Google+ user isn’t paying much attention between 6pm and 8am.

You might think it doesn’t really matter, but if you take the info in the infographic below, and use it alongside a blog post I wrote recently about spreading out your blog post promotion, you could increase your blog views, interaction and enquiries massively.

Give it a go and let me know how you get on!

Keep forgetting to update your Facebook page? This offer is for you!

Time SpiralYou started off with all good intentions – your Facebook Fan Page all set up, nice and new and shiny and just waiting for you to gather fans / likes, add content and keep updated, and reply to comments as they come in.

But then business took over, your page hasn’t been updated for a few weeks, you haven’t looked for ‘likes’ for a while and you’re not sure whether or not you should carry on. You just can’t find the time!

That’s where our Facebook Business Page Management Service comes in – we’ll take the worry and the hassle of updating your page away from you.

We will:

  • Post at least once a day – not just links to your site, but items of interest, questions, videos, comments, statements and more – making your page an interactive and useful resource, not just a ‘me, me, me’ page that no-one pays any attention to.
  • Reply to any comments posted on the page, ensuring that conversation and relationships are nurtured rather than ignored.
  • Pass on any requests or comments that we feel you should deal with direct, such as product or service enquiries.
  • Publicise your page to our own contacts, Twitter followers and blog readers to help grow fans / likes
  • Send you a report every month with details of growth and achievements

Usually we charge £150 a month for this service, but this is our week of special offers so we’re offering it at just £65 per month!

Yep, you read that right – £65 a month! We’re only taking on 5 people at this price, and of course it’s first come first served.

We ask that you commit to 3 months with us, but apart from that there are no restrictions.

Sign up now with the Paypal subscription button below, or drop Nikki a line on nikkipilk@gmail.com if you would prefer to be invoiced.

Join the 75+ clients that have had NikkiPilkington.com help to make the most of their Facebook pages!

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Creative Commons License photo credit: gadl

How much time do you spend on Social Media per week?

If you could spare a few seconds, I have a 2 question survey over at Survey Monkey regarding how much time people spend on Social Media per week. The results are for a report I’m writing which will be shared with my blog and newsletter readers afterwards.

Thanks in advance for your help 🙂

You can fill in the survey below, or visit the survey page on Surveymonkey.

Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

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Apologies for my absence – but I have a good excuse!

19jan10aIt’s been a little while since I updated, but I think I have a good excuse 🙂

Some of you may remember me posting about my pregnancy – well Olivia Niamh was born 2 weeks early on 20th February, taking us a little by surprise.

See, I’d planned to be a good little blogger and practice what I preach. I’d written and set up scheduled blogs for all of my clients, I’d planned the blogs I was going to write for myself, and then I was out of time – so no blogs from me for the last week!

Here in France there’s an obligatory 5 day stay in hospital, and we arrived home on Thursday, which gave me a couple of days to get back into the swing of things. Clients have indeed been receiving emails at 2 and 3 am, and I’m still a little behind (yes, everyone who’s met me, it’s the only time the words ‘little behind’ can be used in the same sentence as my name 😉 ) but we’re getting there.

In the meantime, why not check out some of my recent blogs over on Birds on the Blog:

Normal service will be resumed pretty soon, as soon as we have Olivia trained up 😉

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Olivia Niamh Gisbourne

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