Think Social Media needs to take up all of your time? Think again!

One of the things I hear the most is how people stay away from social media because they think it will take up too much time, or they stopped ‘doing it’ as it sucked up their time.

This great infographic from Dendrite Park shows that this needn’t be the case. In just an hour a day you could:

  • Curate content
  • Write blog posts
  • Manage Facebook
  • Deal with Twitter
  • Explore Linkedin
  • Add to Google+
  • Use Social Bookmarking
  • Track and measure through Analytics

The accompanying article is well worth a read and might help you to get a handle on the time social media actually takes.


Too many distractions!

Avaricia IV: La Avaricia es Ciega, pero no tanto como la JusticiaA good point from Chris Brogan this week over on his blog – about how easy it is to be distracted.

Find Your Blinders made me think about all the distractions I have while working:

  • Tweetdeck pops up reminders from the 20+ columns I have on there
  • My Google Calendar sends me emails and pop up reminders every day
  • Gmail goes bold when there’s new email
  • My iPhone (notice how people who have an iPhone never say ‘my phone’ always ‘my iPhone’ lol) beeps when I get texts or app reminders
  • Skype pops up with people wanting to chat or say Hi
  • Facebook gives me notifications of messages or actions on my posts
  • I get notifications of comments on my blogs

Add into that:

  • a 6 month old daughter
  • A rather nutty Nanny a couple of hours a day
  • A cleaning lady
  • 3 cats
  • Neighbours who think that because I work from home I’m fair game for a coffee in the middle of the day

All in all it’s a wonder I ever get any work done!

So I’m following Chris’s lead and switching off all my alerts, then setting time by to check them, rather than having them interrupt me. I’ll let you know how it goes!

And if anyone knows how to switch off a 6 month old baby’s alerts, let me know 😉


Creative Commons License photo credit: NeoGaboX

3 things a day can help to promote your website

Eternal clockOne of the things I hear most often when I talk to people about promoting their websites themselves, is that it ‘takes too much time’ and they ‘don’t know where to start’.

Well, while I can see where they’re coming from on the second point, the first one doesn’t ring true with me. It’s not about spending loads of time every day, it’s about doing SOMETHING every day and seeing the effort pile up and bring results. It’s about not giving in because you ‘don’t have the time’ and not putting things off because you’re ‘not sure how’.

Promoting your website can be done by you, it can be done a little every day and it doesn’t need to take up your time.

I’m challenging you right now to do 3 things every day to promote your website. That’s all – 3 little things that take up less than half an hour of your time.

Here are a few ideas to get you started – pick 3 and do them today!

  • Post a blog – it doesn’t have to be 1000 words, just something you think people would be interested in. Make a comment about some news related to your industry, write about a new product or service, announce a new client, offer some tips and help (like this blog!) to help others – it shouldn’t take more than 15 minutes.
  • Schedule some Tweets. Use Hootsuite or similar to schedule a few tweets throughout the day – links to your website, blog or services, but also relevant news, funny things you’ve found, thoughts you’ve had. It should take about 5 minutes and means you have a steady presence on Twitter throughout the day. Don’t forget to still check in and post in real time too though, don’t automate the lot!
  • Add something to your Facebook Fan Page – a link to your site, a video you found on YouTube, a news item, a new discussion, or just ask a question in the status. Another 5 minute job, if that.
  • Add a client testimonial – hopefully you’re always asking clients to say nice things about your work – instead of hoarding the testimonials to post all at once, add one every so often. After all, this also gives you something to talk about on your Facebook and Twitter profiles. Time: 5 minutes!
  • Comment on a blog. Read a blog related to your industry and make a comment – you’ll get a link back to your site, and might even generate some discussion. The more you comment he more you will become known. Make your comments relevant and knowledgeable though, not just ‘Me too’ type posts. Time: 10 minutes for reading and commenting.
  • Post on a business forum. Again, a great way to link back to your site, share knowledge, help people out, get help yourself, and get yourself known. Time: 10 minutes to read and post.
  • Add yourself to a directory. Find a local business directory, or one related to your industry, and add your website. Some directories provide great backlinks, and some have good traffic. Time: 2 minutes.

There you have it, just a few things you can do off the top of my head – and that’s before we’ve started on SEO, landing pages, newsletters and articles!

What 3 things are YOU going to do to promote your website today? Do one right now by commenting below 🙂
Creative Commons License photo credit: Robbert van der Steeg

Which business forums will you be frequenting in 2010?

I love business forums – and have been a member of many in the last 15 years. I love the way I can ask a quetsion and get umpteen answers in a short time, get opinions that don’t necessarily agree with mine, find out about other people’s businesses, and see posts that challenge my own viewpoints and educate me.

The problem is, in the latter half of 2009 I kind of let Twitter fulfil that ‘need’ and let my business forums go a little bit.

And I do love Twitter, and the different people I meet on there, but over Christmas I was thinking ‘I miss my forums’ – so one of my pledges this year is to spend more time taking part in online Business forums.


I’ll be sneaking back to UK Business Labs and hoping that people there still remember who I am, and aren’t angry with me for abandoning them for a while, catching up with the Sales & Marketing Forum and seeing if they’ve missed me, getting up to date with the new Free Index forums, and giving BT Tradespace Communities another go.

I’ll even find the time to check out some new forums I’ve not participated in before, so please feel free to suggest your favourite below.

It sounds time consuming though doesn’t it? But I used to do it all the time, it was the first thing I did at 7am (French time, so 6am UK time) with a cup of coffee and some boiled eggs, mooch around the forums, opening up threads I was interested in new tabs and then working my way through them. It takes an hour at the most, and that hour is well spent in learning, helping and spreading my name around. I just got lazy. And now’s the time to unlazy myself and get started again, so look forward to seeing more of me around in January 2010 – i’ll report back on progress at the end of the month!

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