We’ve all done it; thought “I really must write a blog today”, opened up our browser, and then spent 20 minutes trying to think of a catchy headline, something interesting to say, or even ANYTHING to say!
I get it too, and I write blog posts for a multitude of clients in all sorts of industries.
So I thought I’d share with you a few tactics I use when my blogging mojo has got up and gone
- Read the online news. Whether you’re a tabloid fan or a high brow browser, reading what’s happening in the world today can often spark off ideas that can be related to your business. Whether it’s an opinion piece or something related to a product or service you sell, topical news items make great blog posts.
- Read your trade news. By the same token, having a look through a trade publication or trade news website can often give inspiration. Maybe a new survey has come out that you can talk about, some outlandish stats, or a new way of thinking about your area of expertise? All make great blog posts that will be of interest to your target market.
- Browse your competitors. There’s always a sharp intake of breath when I come out with this one in training workshops, but let’s face it, they’ll be doing it to you! See what your competitors are writing about – can you approach it with a different angle? No-one has ever said that two companies can’t write about similar things, and of course yours will be much better, won’t it?
- Have a break. If it’s really not working, stop. Get off the computer if you can, go make a cup of coffee, walk to the shop, run round the garden or simply sit in an armchair and forget about it for half an hour. Clearing your mind allows you to stop focusing on the ‘Bloggers’ Block’ and some of my best ideas come to me while I’m ignoring the blog posts I have to write.
- Ask for a guest blog post. Get someone else to do the hard work and get some of the credit. Guest posts are great when you’ve run out of time, can’t think of anything to write, or just want a different voice on your blog. They also bring in new traffic and readers, and inspire loyalty from the person who’s blog you have promoted.
- Look in your ‘Swipe file’. You don’t have a swipe file? Well, you should! A swipe file features headlines you think of or see elsewhere and like, blogs you want to refer to, ideas that are half finished, and more. Start yours now (more about swipe files in next Monday’s blogging newsletter!)
There’s always something to write about, but it really is hard work at times to stop your blog from becoming just a self promotional ‘me, me, me’ medium, when it should be entertaining, informative and maybe even educational, if you want it to build your brand and credibility.
If you need some help with your Business Blogging, then take a look at my Bonkers Blogging Offer; it’s sure to take some of the pressure off and help your blog build into something that supports and promotes your business naturally.
Until Wednesday when we’re going to talk about the new Facebook Timeline and what it means for business pages,
PS: You could also check out our 30 Day Blogging Challenge ebook if you’re stuck for blogging ideas – there are loads in there and it’s a style I follow myself!