This was the comment I was faced with today, made by the Marketing Manager of a fairly large company who wanted to ‘dip their toes’ into the ‘world of social media’.
Try as I did to explain to them that Twitter, and Social Media in general, is about relationships and give and take, they were adamant they only wanted people to follow them.
The other rules I was given:
- We don’t want to enter into conversations
- We only want to Tweet links to our own website
- We want to delete any negative comments about us on Twitter
- We don’t want to get involved in Direct Messages
- We only want links tweeting, no comments or updates on what we’re doing or planning
So basically this company only wanted to broadcast. And to top it all, they wanted 100,000 followers by the end of the year, for which they were happy to use a service where you buy completely untargeted followers.
A lot of the customers that come to me for Twitter Management services do say that they don’t see the point in conversations, they don’t want to share links and thoughts on their company, but within a short amount of time I’ve managed to get them to see why that strategy won’t work on Twitter, or indeed in Social Media Marketing at all.
This company were adamant that they knew what they wanted, they’d commissioned a Social Media Marketing report that had told them this would work for them, and it was their way or the highway.
I chose the highway
I really hope that their strategy works well for them, and it’s entirely possible that it will; they’re a fairly well known name and it could be that I’ve passed up a great opportunity.
But it’s not how I think Twitter should be used, and it’s not how I work, so I turned them away.
What would you have done?