"We only want to have Twitter followers"

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This was the comment I was faced with today, made by the Marketing Manager of a fairly large company who wanted to ‘dip their toes’ into the ‘world of social media’.

Try as I did to explain to them that Twitter, and Social Media in general, is about relationships and give and take, they were adamant they only wanted people to follow them.

The other rules I was given:

  • We don’t want to enter into conversations
  • We only want to Tweet links to our own website
  • We want to delete any negative comments about us on Twitter
  • We don’t want to get involved in Direct Messages
  • We only want links tweeting, no comments or updates on what we’re doing or planning

So basically this company only wanted to broadcast. And to top it all, they wanted 100,000 followers by the end of the year, for which they were happy to use a service where you buy completely untargeted followers.

A lot of the customers that come to me for Twitter Management services do say that they don’t see the point in conversations, they don’t want to share links and thoughts on their company, but within a short amount of time I’ve managed to get them to see why that strategy won’t work on Twitter, or indeed in Social Media Marketing at all.

This company were adamant that they knew what they wanted, they’d commissioned a Social Media Marketing report that had told them this would work for them, and it was their way or the highway.

I chose the highway :)

I really hope that their strategy works well for them, and it’s entirely possible that it will; they’re a fairly well known name and it could be that I’ve passed up a great opportunity.

But it’s not how I think Twitter should be used, and it’s not how I work, so I turned them away.

What would you have done?

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Social Media Marketing in 2010 – an Infographic

If you've spoken to me recently about giving out information in an easy to read format you'll know that I'm hooked on infographics at the moment – and this one really is fab!

Produced by CMOS at the beginning of the year it lays out info about each Social Media Marketing platform and their uses. Fantastic. Feel free to share this around, but remember that the image is copyright of CMO.com

Click on the image to see a larger version.

social media marketing inforgraphic

Social Media Marketing – An Old Story

We’ve published our latest article, “Social Media Marketing – An Old Story

The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way.

This is exciting of course, but in this excitement, many seem to have forgotten that while some of the technology may be new, the phenomena is not.

In fact, this interactive methodology has been at the core of internet marketing since its very inception. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined.

In fact, ‘social’ has always been as aspect of marketing. So, how can the lessons of the past inform the way we approach social media marketing today?

Read the rest of this article.

5 Things you should do to enhance your Facebook Fan Page NOW

npfbIt’s easy to start a Facebook Fan Page, post a few things, get a few fans and then run out of steam. I wonder how many Fan pages are languishing in Facebook hell with only one fan and a few blog updates, or even worse, all automated updates and no interaction?

Here are 5 things you can do right now to help your Fan Page along:

1) Hook it up to your twitter account – this means that when you add things to your FB page, they will be automatically tweeted out – you can do this at www.facebook.com/twitter

We’re not suggesting that you automate EVERYTHING to go out on Twitter – after all they’re two very different beasts. Choose carefully what you allow to go out on twitter direct from Facebook – your twitter followers will be pretty annoyed if every link you send them goes via your FB fan page, especially if they’re not Facebook members! Don’t automatically tick every box and post everything to your twitter profile, but maybe status updates and new photos is a good start.

2) Invite all your contacts to become fans. You can do this in 2 ways. Firstly by clicking on the ‘suggest to friends’ button on the page – top left. Secondly with the ‘Share’ button on the page, bottom left. The first allows you to choose friends to invite to become a fan. The second posts details of the page to your profile.

3) Become a fan of your own page by clicking on the ‘become a fan’ button! I’m always surprised by people who come to us for Facebook management and aren’t fans of their own page!

4) Once you have 25 fans, go to www.facebook.com/username and choose a ‘vanity url’ for your page. It makes it easier to remember and linking to it is easier

5) Put a ‘become a fan’ widget on your website. Details of how to do this, and other ways to promote the page are here http://www.facebook.com/facebook-widgets/

There are many more things you can do to enhance your Facebook Fan Page, and we’ll be posting about them in the future. Be sure to subscribe to this blog (Feedburner subscription, top right) to be sure you don’t miss out!

And if you need Facebook fan page ongoing management, check out our Facebook Management Service.

Social Media Marketing – it's what we've always done, isn't it?

ScaredI was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 10+ years ago!”

And it’s true – or at least *I* think it is.

It’s sad to see so many people running scared of Social Media, worried they’ll get it wrong, worried they don’t know what they’re doing with this new and fancy technique of marketing their business / website. When really, it’s not that different to what most people have been doing all along.

In 1996 I didn’t take part in forums so much as email mailing lists and bulletin boards – a similar concept, just a little simpler. There was no Facebook, but there were social forums around that people used to promote their business as much as themselves. OK, so we didn’t have Twitter, but promoting yourself in your email signature was a big thing at one point.

What I’m trying to say is that Social Media Marketing isn’t  a big and scary beast you can’t tame. It’s mostly common sense and thought, wrapped up in a little bit of planning and a lot of tracking.

You might not always get it quite right, and sometimes you might feel as if it’s a bit of a waste of time, but at the end of the day, if you can’t afford a so called ‘expert’ to help you, then trial and error is as good a strategy as any, in my opinion :)

Creative Commons License photo credit: Capture Queen ™

Higher Google Listings – what and why?

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google

* Most people research companies and suppliers on the web rather than using Yellow Pages, Thomson Local etc.

Pros

* Front page listings mean much higher visibility
* Ability to choose appropriate phrases
* Managed service no real input / time needed after initial setup
* Ability to choose level of service

Cons

* Not guaranteed
* Not immediate
* If phrases are very competitive then results unpredictable
* Ongoing process rather than one-off fix
* Larger sites need higher service

Other services that enhance it / it enhances

* Article Marketing is a natural fit as part of SEO is getting good links back to the site
* Works well alongside Google Adwords for short term fix with long term solution
* Works well with Social Media Marketing due to back-links

Interested in our Higher Google Listings service? See our prices page for more info, then contact us for more info!

50 Ways Marketers Can use Social Media to Improve Their Marketing

Fantastic post from Chris Brogan on using Social Media to improve your marketing:

50 Ways Marketers Can use Social Media to Improve Their Marketing

  1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
  2. Build blogs and teach conversational marketing and business relationship building techniques.
  3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
  4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
  5. Create informational podcasts about a product’s overall space, not just the product.
  6. Build community platforms around real communities of shared interest.
  7. Help companies participate in existing social networks, and build relationships on their turf.
  8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
  9. Couple your email newsletter content with additional website content on a blog for improved commenting.
  10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.

Read more on Chris Brogan’s blog –>

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