5 Things you should do to enhance your Facebook Fan Page NOW

January 29, 2010 By 5 Comments

npfbIt’s easy to start a Facebook Fan Page, post a few things, get a few fans and then run out of steam. I wonder how many Fan pages are languishing in Facebook hell with only one fan and a few blog updates, or even worse, all automated updates and no interaction?

Here are 5 things you can do right now to help your Fan Page along:

1) Hook it up to your twitter account – this means that when you add things to your FB page, they will be automatically tweeted out – you can do this at www.facebook.com/twitter

We’re not suggesting that you automate EVERYTHING to go out on Twitter – after all they’re two very different beasts. Choose carefully what you allow to go out on twitter direct from Facebook – your twitter followers will be pretty annoyed if every link you send them goes via your FB fan page, especially if they’re not Facebook members! Don’t automatically tick every box and post everything to your twitter profile, but maybe status updates and new photos is a good start.

2) Invite all your contacts to become fans. You can do this in 2 ways. Firstly by clicking on the ‘suggest to friends’ button on the page – top left. Secondly with the ‘Share’ button on the page, bottom left. The first allows you to choose friends to invite to become a fan. The second posts details of the page to your profile.

3) Become a fan of your own page by clicking on the ‘become a fan’ button! I’m always surprised by people who come to us for Facebook management and aren’t fans of their own page!

4) Once you have 25 fans, go to www.facebook.com/username and choose a ‘vanity url’ for your page. It makes it easier to remember and linking to it is easier

5) Put a ‘become a fan’ widget on your website. Details of how to do this, and other ways to promote the page are here http://www.facebook.com/facebook-widgets/

There are many more things you can do to enhance your Facebook Fan Page, and we’ll be posting about them in the future. Be sure to subscribe to this blog (Feedburner subscription, top right) to be sure you don’t miss out!

And if you need Facebook fan page ongoing management, check out our Facebook Management Service.

Filed Under: facebook, twitter Tagged With: , , , , , ,

Social Media Marketing – it's what we've always done, isn't it?

December 1, 2009 By 2 Comments

ScaredI was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 10+ years ago!”

And it’s true – or at least *I* think it is.

It’s sad to see so many people running scared of Social Media, worried they’ll get it wrong, worried they don’t know what they’re doing with this new and fancy technique of marketing their business / website. When really, it’s not that different to what most people have been doing all along.

In 1996 I didn’t take part in forums so much as email mailing lists and bulletin boards – a similar concept, just a little simpler. There was no Facebook, but there were social forums around that people used to promote their business as much as themselves. OK, so we didn’t have Twitter, but promoting yourself in your email signature was a big thing at one point.

What I’m trying to say is that Social Media Marketing isn’t  a big and scary beast you can’t tame. It’s mostly common sense and thought, wrapped up in a little bit of planning and a lot of tracking.

You might not always get it quite right, and sometimes you might feel as if it’s a bit of a waste of time, but at the end of the day, if you can’t afford a so called ‘expert’ to help you, then trial and error is as good a strategy as any, in my opinion :)

Creative Commons License photo credit: Capture Queen ™

Filed Under: Admin posts, Social Networking Tagged With: ,

Higher Google Listings – what and why?

June 17, 2009 By 1 Comment

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google

* Most people research companies and suppliers on the web rather than using Yellow Pages, Thomson Local etc.

Pros

* Front page listings mean much higher visibility
* Ability to choose appropriate phrases
* Managed service no real input / time needed after initial setup
* Ability to choose level of service

Cons

* Not guaranteed
* Not immediate
* If phrases are very competitive then results unpredictable
* Ongoing process rather than one-off fix
* Larger sites need higher service

Other services that enhance it / it enhances

* Article Marketing is a natural fit as part of SEO is getting good links back to the site
* Works well alongside Google Adwords for short term fix with long term solution
* Works well with Social Media Marketing due to back-links

Interested in our Higher Google Listings service? See our prices page for more info, then contact us for more info!

Filed Under: Google Tagged With: , , ,

50 Ways Marketers Can use Social Media to Improve Their Marketing

July 15, 2008 By 1 Comment

Fantastic post from Chris Brogan on using Social Media to improve your marketing:

50 Ways Marketers Can use Social Media to Improve Their Marketing

  1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
  2. Build blogs and teach conversational marketing and business relationship building techniques.
  3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
  4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
  5. Create informational podcasts about a product’s overall space, not just the product.
  6. Build community platforms around real communities of shared interest.
  7. Help companies participate in existing social networks, and build relationships on their turf.
  8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
  9. Couple your email newsletter content with additional website content on a blog for improved commenting.
  10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.

Read more on Chris Brogan’s blog –>

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