Guaranteed front page Google positions – when is a guarantee not a guarantee?

one

one (Photo credit: andrechinn)

The word GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of the product or service.

In the SEO (Search Engine Optimisation) business, many potential clients are offered such guarantees. The most common guarantee is that the SEO company can provide the client with hitting the ‘Guaranteed Front Page of Google’. Businesses that attain these positions on Google will often take the Lion’s share of business, so of course, all businesses want to grab and keep those positions.

This leads to SEO companies making grandiose claims about how they can help your company to achieve those positions.

However, let’s make something abundantly clear from the start.

No one can guarantee you the Number ONE ranking position on Google.

You should be wary of any SEO company that claims they can provide you with the coveted #1 spot on Google. You should be especially cautious of anyone that contends that they have a relationship with Google or can get priority treatment by Google for your submission to the rankings. No one gets priority.

Google themselves say: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”

When you’re offered a guarantee, it usually comes in one of the following guises:

ONE: GUARANTEED Front Page on Google – the offer is usually a way that less than scrupulous companies offer a flat fee for Google AdWords. After huge set up fees, that only gives you Google coverage for a couple of months, you’ll find you could have done it all yourself cheaper. If you need AdWords, use them but don’t fall for a false guarantee.

TWO: Guaranteed Front Page Google Listings – Sounds great, but they don’t specify a search term. Out of the key words and phrases that you want to be front page on Google for, you’ll find you’re guaranteed front page for ‘Blue Widgets with Red Dots in North East Clacton’. No one searches for that, but the guarantee has been fulfilled and you’ll never see your money again.

THREE: Guarantee Front Page Google List Or Your Money Back – Sounds good, but try getting your money back when you don’t see your site on the front page! The company will send you a screenshot proving your site held the front page Google listing but in reality it was for one day and never happened again.

FOUR: Replacement Traffic Guarantee – ‘If we don’t get you a front page Google position, then we’ll buy enough AdWords for you to get the level of traffic you need.’ Sounds tempting but why not just buy AdWords yourself? If their service can’t provide what you need, why would you want them to use Adwords to do it? Even with Google AdWords, no one can guarantee the traffic you will receive. The SEO company needs to make money, but the traffic they’ll send you through AdWords will most likely be less than you could have gotten yourself for less money!

FIVE: Google Front Page Or No Charge – this could very well be tantamount to a scam because this company could well use every black hat (dodgy, underhanded, unacceptable to Google) trick in the book in order to get you to the Front Page. In the end, Google will punish your site, and the damage is done. They will charge huge monthly fees if they do get you listed (albeit briefly) and try to tie you in for as long as possible.

The moral of the tale? Read the small print, make sure you know exactly WHAT is being guaranteed, and above all; if it sounds too good to be true, it probably is.

 

Enhanced by Zemanta

The 30 Day SEO Challenge is FREE on Amazon Kindle over the weekend!

30dayseoYes, I’m doing it again!

Last week it was the 30 Day Blogging Challenge, this week the 30 Day SEO Challenge. On Amazon Kindle. FREE. For 3 days only.

If you’re struggling with SEO and getting your site to show up well in Google, then this ebook could be for you.

In this Challenge you’ll learn about:

  • Finding the right keyphrases
  • Making META tags work for you
  • Why Titles matter
  • How to get front page Google listings and keep them
  • Whether link building campaigns are worth it
  • How to get links to your site that really make a difference
  • and more!

Written in Nikki’s usual friendly chatty style, this 30 Day Challenge will take you from the depths of nowhere to the front page of Google in no time at all!

Get it now from Amazon

What do people say about the 30 Day Blogging Challenge?

This review is from: 30 Day SEO Challenge (Kindle Edition)
Nikki has managed to do something I’ve not seen before – easy to understand daily tasks which take you through the process of getting your SEO right. Now, I should point out that I did consider myself fairly well informed about what I need to do. I had a good awareness of tools available and considered that I hadn’t done a bad job of getting myself on page 1 of Google for my chosen phrases. However, I felt I was stuck, had pretty much implemented everything I knew but wasn’t moving forwards.The 30 SEO Challenge takes you through 30 daily tasks (the clue in the in title!) designed to guide you through the process of understanding what your customers are searching for. No specialist knowledge is needed (that’s good, because I don’t have any) and there’s no jargon. Just simple, effective tasks with a great list of resources introduced when needed. There is also a Facebook Group, specifically for the 30 Day Challengers – regular postings have kept me focused (I’ve got the attention span of a toddler!)As I said in the title of this review, I’m only on Day 8 but have seen enough to give it 5 stars. Thanks Nikki, I think I’ll be coming back to you for the 30 Day Blogging Challenge!
This review is from: 30 Day SEO Challenge (Kindle Edition)
The 30 day challenge was very easy to follow, every day a new idea to help improve my positions.
Also lots of tools, tried and tested for monitoring/boosting ranking. All in very simple non technological language. Anything I didn’t understand Nikki helped with.
Even before teh 30 days was up Bump Buddies was no 1 rank for my preferred keywords. I plan to re use it regularly.
HIghly recommend this e-book to others and any other Nikki Pilkington products.

Why is it free?

Well, my hope is that once you have received it and acted on it,you’ll pop back over to Amazon and leave me a review or maybe even buy one of my other ebooks. It’s by no means obligatory, of course, but I would love it if you did either.
So, what are you waiting for? Get it now from Amazon and kickstart your SEO today!

How else can you help your SEO / Google listings?

It’s easy to forget about search engine listings when the world and his dog are hyping social media marketing to the max, but it’s important that you don’t forget it.

While social media will obviously serve a purpose, a large proportion of people are still using Google and other search engines to find products and services.

How are you doing? Can you be found when people search for your products and services (NOT just your name!) online? Or are your potential clients finding your competitors?

If you think you’ve done all you can on your website, here are a few more ways you can enhance your SEO, followed by a couple of blog posts you might want to read, and of course the by now obligatory offer 🙂

3 Ways to Help your SEO

1) Get a Google Plus account. Like it or not, Google is giving preference to sites that have been ‘plus oned’ in Google+ and the more you take part, the more you can promote your sites and content. Share your site with your G+ contacts and encourage them to ‘plus 1’ you too.

2) Blog. I know, I know, you’re sick of hearing me saying it, but a regularly updated blog gives Google more content and makes your website seem more dynamic – both great for enhancing your SEO.

3) Guest blog or write articles. Incoming links do still count for something, and rather than buying a load of dodgy links and risking getting penalised, guest blogging on popular blogs or submitting articles to popular article sites will help you to get well thought of dofollow links that matter.

There are just 3 ways you can help your SEO with very little effort – have a think about it over the weekend and get started next week!

Of course, none of that is going to help much if you haven’t got your on page / site SEO sorted, so do have a look at our Super Silly Spring SEO Offer to get you on track there.

SEO Blog Posts You Should Read

  • They Know Your Name So What?
    It’s easy to become complacent when your analytics tell you that you’re getting lots of hits from Google and other search engines – but look at those stats a little more. If the only thing you’re being found for is your company name, you’re missing out on a whole load of potential customers who will never find you. And that means they’re going to your competitors.
  • Why Duplicate Content Doesn’t Matter
    This has been a hot topic of debate for some time now, but it became more widely discussed a couple ofyears ago when Google did their ‘Panda’ update. You’ll never get 5 SEO people in the same room to agree on this topic, but I’m of the view that it’s not as important as some people are making it, and this blog post explains why.
  • The one single way your content management system could be ruining your chances in Google
    Content Management Systems are great and allow you a massive degree of control over your website. But if your system isn’t set up properly, it could be ruining your chances of Google positions – read this to find out why and how.
Enjoy reading, and feel free to update me on how you’re doing with SEO (especially if you’re doing my 30 Day SEO Challenge) and of course, do have a look at our Super Silly Spring SEO Offer if you need any help.

Happy SEOing!

Nikki


Out-SEO the competition with long tail keyphrases

longtailTo maximise the number of visitors coming to your website, you might try an alternative approach to SEO keyphrases. Traditionally, people have used short keywords to capture traffic such as ‘Mechanic Plymouth’ or ‘Blue Widgets. However, these days, those in the know are turning to the ‘long tail’ keyphrase to drive the right traffic towards their site.

So what are Long Tail Keyphrases? Quite simply, they are search phrases that involve a collection of keywords rather than just one or two words. For instance, if your keyphrase was ‘Wedding Cars’, you might expand this as a long tail keyphrase with ‘Hire Luxury Wedding Cars Chesterfield’.

The phrase ‘Long Tail’ relates to the decrease in the number of searches performed as the number of words in the search phrase increases. The shorter phrases are overused and there is tons of competition for those keyphrases, but the long tail phrases are underused and the competition is greatly decreased.

It can take months or even years to dominate highly competitive phrases on the Internet. However, long tail keyphrases can be driving great volumes of traffic towards your site within a few days.

There is little point trying to compete with big money firms for the most popular keyphrases. You cannot possibly beat them on short keywords, they have people, teams, and whole departments dedicated to Internet Marketing. BUT you can out-market them by using Long Tail Keyphrases.

But what if these long tail phrases only get a limited number of searches each month? Then increase the number of specific long tail phrases that you use. People using long tail searches are much more likely to be searching for the very thing that you’re selling, so that increases your chance of boosting revenue by playing outside the traditional SEO keyword game.

Rethinking search allows us to stop thinking of keywords, product names and brands as short phrases. Search is rapidly evolving, it’s all about phrases now, keywords are already out of date for the canny marketer. The average search term is growing, as people start to search specifically for what they are seeking. In the past, the average keyphrase was 1.2 words, last year, it increased to 2.1 words, but sources tell us that this year and beyond, it will push to 3 and 4 words.

Constructing keyphrases is all about thinking about what the customer might write when they are searching for a product or service. It’s not just about writing a bunch of terms with one keyword or brand name in it. It’s about embracing the entire long tail approach, accessing through Natural Search the thousands of potential customers that will use a long tail keyphrase when searching.

So, the long tail is a fantastic opportunity to increase the number of visitors coming to your website. It allows you to target multi-worded search queries and means that you can adjust your SEO and create content that matches the long tail approach. Of course, the downside is that you will need to work hard at promoting a large pool of long tail keyphrases, but this approach can yield a much greater conversion rate, so it will be worth it in the end. SEO is changing, don’t get left behind.

If you have any questions or would like to know more about Keyphrases and Higher Google Listings then drop me an email at nikkipilk@gmail.com

 

Enhanced by Zemanta

8 Ways to Mess Up the SEO You’ve Paid For…

Despair

If you want better results from your website, higher traffic and improved rankings, you may decide to employ the services of an Internet Marketing Expert. The SEO will use their expertise in Search Engine Optimisation and their knowledge of Search Engines and Internet Marketing to give you the edge over your competition. However, a small number of SEO clients tend to tinker with the SEO’s work once they have completed it, considerably undoing the improvements and damaging their connection to Google and other Search Engines.

 

Here are my 8 steps that you can take to really mess up the excellent work your SEO has done for you.

 

STEP ONE: Overwrite the Optimisation
The SEO has used their years of expertise to configure your website for the best possible results. Once completed, you will begin to see results start to trickle in slowly, but over time, with regular updates of SEO configuration and articles, you will begin to see the strong results that you want. If you want to mess this up, overwrite what the SEO has done for you with your own keywords, Meta tags and other essential internal work.

 

STEP TWO: Buy ‘Cheap’ Links
Your SEO will establish any inbound and outgoing links that you need. By buying ‘cheap’ links you are unnecessarily wasting money and risking your search engine positions. Cheap Link builders and those that sell them have to cut corners in order to keep the links cheap. You are risking the wrath of Google by paying for inferior links.

 

STEP THREE: Use an automated submission program
Submitting your content via an automated program is a great way to be really ineffective.
A computer program just cannot make the truly successful, relevant choices that a person makes when they submit to the right selection of sites. Google also frowns upon this and you could find yourself being penalised.

 

STEP FOUR: Buy ‘Links’
Check out Google’s Webmaster Guidelines. They have some VERY stringent rules about bought and sold Links. Buy lots of Links, cheap or otherwise and incur the wrath of Google in order to get your pages unranked.

 

STEP FIVE: Hire another SEO company alongside the first
Imagine what would happen if you were building your own house and you kept changing builders each time you ‘checked’ how it was going. You’ll never get a completed house and your house that you get will be a hodge-podge. Hire another SEO company to make a mess of your SEO ‘house’.

 

STEP SIX: Break the Rules
Google has a very clear set of rules regarding SEO work. With Google positioned with 80%+ of the market share in the UK, if you really want to disappear off the Search Engine radar, break as many of Google’s rules as you can.

 

STEP SEVEN: Ignore their advice
SEO Experts are called experts because they know their business exceptionally well; they have developed their expertise through experience. If you completely ignore your SEO’s advice, you can guarantee yourself missed opportunities, lower rankings and perhaps even getting yourself banned entirely.

 

STEP EIGHT: Get yourself banned
Spam excessively, make hundreds of cross links, participate in link farming, buy and sell your links, fill your site with profane material, use software to submit links, stuff your site, meta tags and title tags with keywords, and fill your website with invisible text. That should all get you banned nicely.

 

If you would prefer NOT to get banned from Google, and you’d like someone to help you with your site’s optimisation, contact Nikki at nikkipilk@gmail.com or visitNikkiPilkington.com

 

You can follow Nikki on Twitter at http://www.twitter.com/NikkiPilkington

 

 

 

Enhanced by Zemanta

Would you like an hour of a Social Media Marketing Specialist’s time?

Telephone

Telephone (Photo credit: plenty.r.)

*** STOP PRESS *** First 10 places gone – price now increased to £50 for next 10 places!

I ran this service a while ago, and it went really well, but time constraints and lack of internet stability meant I had to stop – but I’m back!

Nikki’s Social Media Marketing Telephone Mentoring

It’s easy to read generic information, advice and tips about Facebook, Twitter, LinkedIn, Blogging, SEO, Pinterest etc, but it’s not so easy to apply this specifically to your own website.

And while you’re spending all of your time learning and practising the new skills you’ve learned, who is running your business?

While I fully believe it’s possible to learn everything you need to know just by reading, sometimes you need a little extra help.

Imagine if someone could advise you:

  • How many times a day to post to Facebook
  • How to get interaction on Twitter
  • How best to direct people to your blog
  • What could be improved in your SEO
  • What you’re not doing with LinkedIn that you could be
  • When you should be posting to Pinterest
  • as well as answering any questions you have
  • and more!

Well that’s what this service is for!

In a one hour phone call with me, Nikki Pilkington, you’ll learn all the above and more. You’ll also get a follow up email detailing everything we’ve spoken about, as well as suggesting 5 blog post titles you should be writing.

In addition you’ll have email or Facebook chat access to me for 2 weeks afterwards.

OK, I need your help, how much?

In the future I will be £75 per call for this service, but as I’ve not offered the service for a while, the next 10 people to sign up and book their call will get this fantastic service for just £50.

£50 for 19 years of internet marketing knowledge.

£50 for a personalised plan of action.

£50 for 14 days access to me.

£50 to find out where you’re going wrong, and how to put it right.

You’ve probably spent more than £50 of your time just reading and testing the things you’ve read, right?

I’m in – how do I book?

Using the Paypal link below, you can book your session. Upon completion of payment, you will be returned to our calendar where you can book your call at a time of your choosing.

Remember, the next 10 only will be £50 – after that the price will revert to £75. So book now and let’s get your social media marketing and SEO back on track!




10 SEO tasks you should perform today

This is an extract from 50 Shades of Yay, a free ebook by Nikki Pilkington

Search Engine Optimisation. Search Engine Opti...

Search Engine Optimisation. Search Engine Optimization (Photo credit: Hobo!)

SEO Tasks to help your website today!

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

3: Add in some internal links

Have a look through the pages on your website and see where you can then link to OTHER pages on your website (Google loves internal links). For example, if I were talking to you about having someone else write your blog posts, I might link to the page on my site featuring my Bonkers Blogging Offer. That’s a link to another page on this site – so it’s an internal link. The link to Birds on the Blog above is an external link. Go through your pages and see where you can add internal links.

4: Look at your page names

The name (address) of the original blog post promoting this ebook is http://www.nikkipilkington.com/10-seo-tasks-you-should-perform-today. Now look at your website page names – do they accurately describe what is on your page? Page names such as /about, /contact, /services aren’t helping your SEO at all. Change them to more descriptive names: /about-your-company-name, /contact-for-xxx-service, /xxx-services-in-place for example.

 

5: Sort out your image alt tags

If you have images on your pages, take the time to use the alt tag to describe them. This not only helps with SEO, but helps with accessibility for certain types of website readers (for the blind for example). You should be able to do this in your CMS. Don’t keyword stuff them, but do describe them accurately. For example: ‘the xxx company logo’, ‘picture representing xxx service’.

6: Check your Webmaster Tools account

If you don’t have one, sign up for one now. Once your site is verified your WMT account is a veritable mine of information. It can tell you where you’re listed, who’s linking to you, any errors on your site etc. It’s also invaluable if you run a WordPress setup and get hacked at any time, as you’ll need to resubmit your site to Google through a Webmaster Tools account

7: Vary your incoming link anchor text

There was a time when SEO companies recommended that you used a single phrase as anchor text for your incoming links. (What’s anchor text?) However, with the recent Penguin update this has changed. It’s now recommended that you vary the text on your incoming links to get the best effect.

8: Change your content

Once the main pages of your website are there, it’s tempting to just leave them – after all you may have spent a long time or a lot of money putting them together, right? However, for SEO purposes it’s good to change things around a little occasionally – not whole swathes of text but maybe the odd paragraph here and there to show that the page is being updated semi regularly.

9: Add in H1 headlines

If at all possible, use your main keyphrase for each page as a H1 heading. (A different keyphrase for each page, remember?) Only use one per page though – any more could be seen as spam. H1 has the double advantage of letting the search engines know that that phrase is important, and drawing your visitor’s attention to the headline, reinforcing their belief that they are in the right place

A H1 heading appears between two H1 tags, which look like <H1> and </H1>

10: Review your results

There’s no point doing lots of SEO work if you don’t track your results. How many visitors are you getting? Are they coming in for the phrases you’re optimising for? Are any of your phrases not working? Use something such as Google Analytics on your site (I use Clicky) and check it regularly. You’ve done the work – review and measure the results. You’d be surprised how many people don’t, and only care about their positions in Google.

Want more SEO help? Get the 30 Day SEO Challenge now!

Want the other 40 Yay! tips, for Twitter, Facebook, Blogging and more? Get it over at Birds on the Blog.

Enhanced by Zemanta

The Five Biggest Techniques for Local SEO

A guest post from Stuart McHenry

Uk-map-edited

Uk-map-edited (Photo credit: Wikipedia)

For those that do not have experience in local SEO, it can be a difficult switch from typical optimization techniques, especially for those that are used to non-local search engine optimization. Many local factors are taken into account when ranking a site for city related keywords that are just not present in typical search engine optimization on a national scale. Below are a few techniques that you should employ when preforming local SEO.

Local Citations

Local citations are the foundation of most local optimization efforts. Local citations refer to local business directories and business listings, such as Yellow Pages and other local directories. This is a good indicator that your website is for a legitimate business, and being listed in as many of these directories can have a profound effect on your rankings.

These citations are not only going to help you to achieve higher rankings, but also provide you with multiple avenues in which potential clients can find your business. Local business listings can provide you with a huge surge in traffic after you are able to gain listings. Start by targeting the larger, well known business directories since they are most often crawled by Google and provide the largest benefit.

Reviews

You should attempt to encourage as many of your customers as you can to leave reviews online after doing business with your company, whether positive or negative. Reviews are a sign to Google that you are an actual place of business, and not just a website. Reviews also allow you to give a positive impression to potential customers about your business and the services that you provide. If you provide a solid service, your reviews will be overwhelmingly positive, which not only will help you pre-sell customers, but will also have a positive effect on your local search engine rankings.

Addresses and Phone Numbers

Google also checks to make sure that sites that are ranking well for local terms have addresses and phone number that match the locality in which they are trying to rank for. Google actually takes the address listed on your website, and matches it to the location of the city center in an effort to gauge the locality of your website to the keywords that you rank for. This is to keep non-local websites from ranking for local keywords, which could potentially cheapen the experience of the user who is searching for local businesses. Not having a local mailing address could potentially keep you from ranking for local keywords.

Local Organizations

Another excellent method for local link building is the use of local organizations. Local organizations like your chamber of commerce and other business related organizations can provide a huge benefit in local search engine optimization, and also help you to network with other related businesses in your industry. Many of these organizations will link to the businesses that have maintained membership, which can provide you with a high quality link from an authority in your local community, which is hugely beneficial for optimization.

Network Locally

One aspect of local optimization that many businesses owners overlook is the power of networking. Getting to know other business owners in your locality can help you to build relationships, which can result in links to your website, and help your local rankings. By working with other business owners in your area, and developing relationships with them, it can have lasting positive effects on your search results.

Local search engine optimization can be very different from non-local SEO, but the same basic principles apply. Instead of focusing so much on industry-specific links, the focus is placed on locality and local factors.

Author Bio: Stuart McHenry is the President of McKremie a SEO Irvine company that specializes in search engine optimization.

 

Enhanced by Zemanta

Why is Content Creation Good for SEO?

I tell clients all the time that content creation is an important part of SEO – and this nifty infographic gives some very good reasons why.

If you’re not creating great content, either for your site itself or as part of your blogging strategy, then you will be missing out in future.

How are you going to make great content a part of your SEO campaigns from now on?

Thanks to Brafton for the fab infographic.

The 30 Day SEO Challenge is here!

It’s been great seeing you all do so well on our 30 Day Blogging Challenge, 30 Day Facebook Challenge, and sign up for the soon to be launched 30 Day Adwords Challenge, and so on August 1st 2011 we launched the challenge you’ve all been asking for – The 30 Day SEO Challenge!

The 30 Day SEO Challenge from Nikki Pilkington

In this Challenge you’ll learn about:

  • Finding the right keyphrases
  • Making META tags work for you
  • Why Titles matter
  • How to get front page Google listings and keep them
  • Whether link building campaigns are worth it
  • How to get links to your site that really make a difference
  • and more!

Alongside the Challenge is a brand new ebook – which is priced pretty reasonably we think at just £8.

Should I get the ebook or sign up for the email course?

That depends on how impatient you are 🙂

The email course will be free for the first 100 signups – after that it will be chargeable.

The ebook contains everything that’s in the course, plus a fair few extras – resources and articles that will help you – and more access to me if you need it 🙂

OK I want the ebook

Just pop over to our ebook store to pick it up – have a look at some of our other challenge ebooks while you’re there!

OK I want the email course

Cool – we reached 100 free signups pretty quickly, so I’m afraid you’ve missed the boat on that one.  However, we’re going to do things a little differently on the paid signups for this one 🙂 Instead of me telling you what to pay, you can make a donation. Minimum is £1, maximum is whatever you like. I would say if you were thinking of paying over £8 though you’d be better off getting the book 🙂 You can donate using the Paypal button below.

Things to note: Once you have paid, Paypal will route you to a page where you sign up to the emails – please wait for this to happen, or you won’t be added to the course, then you’ll email me in a grump 🙂

 

 

Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google