PR – the art and science of manipulating the media?

Public relations, the dark art of spin, snake charming – call it what you like, it has traditionally been seen as the art and science of manipulating the media – or perhaps inspiring them. Either way it was all about grabbing the headlines and dominating the airwaves and more recently cyberspace.

However high profile PR was, make no mistake it was the glamorous servant of the marketing department… But the internet has changed everything and the rules are now very, very different.

The advent of social media now means you can engage directly with clients and prospects and no longer have to rely upon the headlines to reach an audience. Indeed the converse it true, that audience no longer relies on the traditional media for news or to make known if they are unhappy with a service.

In a nutshell, now everything is PR – every interaction with the public, online or offline has the potential to impact on your image, so it is all now public relations!

This new 30 Day PR Challenge will help you through the minefield of PR and aid you in getting the exposure your company deserves!

Written by Nigel Morgan @nigel_morgan of Morgan PR, it’s an essential challenge for any business.

Prebuy your copy today for just £4 – tomorrow it will double in price!

Enhanced by Zemanta

Could you be the PR person we're looking for?

magglassAt NikkiPilkington.com, we’re growing all the time, and we’ve had a fantastic 2009 so far. But, like any ambitious person, I want more 🙂

I’m looking for a freelance PR person or small PR company to help to spread the word about the services we provide, the results we achieve and the good we can do.

What I DO want:

  • someone who can write press releases, and will only do so when there’s a story / angle, no matter what I think 🙂
  • someone with good relationships with journalists who will write good things about the Internet Marketing industry
  • someone who can get me interviews with relevant publications, on and offline
  • someone who can ensure that when an ‘Internet Marketing Expert’ is quote, that ‘expert’ is me
  • someone who can be as passionate about the NikkiPilkington.com name as I am, and spot opportunities I may not see

What I don’t want:

  • press releases that have no angle or story
  • online press release submissions with no follow up / reasoning
  • someone to send out random spam emails to publications on my behalf

A few things to consider:

  • I live my life by email and instant message, so you need to communicate with me in this way – I’m not a phone person 🙂
  • I don’t want to have to chase you up for every little thing, I need to know what is going on at all times
  • I’m not buying purely on price 🙂
  • I don’t care if you’ve not worked for a company similar to mine before, I do care that you show that you understand what I want and can tell me how you’re going to achieve it
  • I want an open and honest billing structure, with details of what I’ll get for my money, and how you intend to report those things back to me

If you think you’d like to be a part of this ‘project’ (which I am sure will change and become bigger as we get to know eachother more), and can bring a few ideas of your own to the table then please feel free to drop me a line to nikkipilk@gmail.com. (And of course, please email me if you have any questions)

BE AWARE: I will not take phone calls on this matter – whether to ask initial questions, or to follow up proposals. Everyone who submits a proposal will get a reply and will be considered. It’s up to you how detailed or short you make your proposal; just make it stand out!

Also please know that this process could take a couple of weeks due to other things going on in my life right now – I won’t be making an instant decision, but neither will I waste anyone’s time.

EDITED TO ADD:

This page has had a fair bit of interest, and a few responses – I just want to clarify a few things:

  • When I said no phone calls, I really did mean it ….
  • That includes emails saying ‘give me a call today and we’ll chat’
  • If you want to come and ‘see me in my office’ you haven’t done your research 🙂
  • Those telling me that they can help ‘get my name out on the internet’ – you haven’t done yours either 😉
  • I’m not looking for SEO or Social Media help (sensing a theme here?)
  • If you’ve sent me a price, and not asked any question or shown that you know anything about me, then I’m probably not going to be interested
  • Much as I appreciate barter offers, I want to pay someone cold hard cash for this, so there are no grey areas. If you wnt to return that cash to me for my services, that’s up to you!

I’m not asking for all your ideas, which I will then steal and take to the lowest bidder, I’m asking for someone who can show that they know who I am, what I want, and can come up with some thoughts of their own.

I’m easy to find out about – even my mum knows what I’m up to through the powers of Facebook, Google and Twitter!

Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google