Keeping in Touch with Customers Over the Holidays – Automating Blog & Social Media Posts

A guest post by Gina Smith

You have big plans to take some time off during the holiday season. One problem – you don’t want to lose the momentum of your blog and Social Media posts you’ve worked so hard throughout the year to build. No worries – you can still wake up Christmas morning without having to worry about posting to your blog or social accounts. Below are some helpful tips to consider:

Automate Blog Posts
First, if you aren’t already doing so, set your blog to replicate across your social networks. Each blog provider is a little different, so consult the help section or ask your webmaster how to integrate with your Social Media sites. While you are looking into this, check the steps of how to automate your blog posts. Most blogs, including WordPress and Blogger, include this capability. Once you integrate and automate, you can set up content to post automatically throughout the holidays.

Establish a Calendar
Pre-plan what and when you want to post. If you will be on vacation, consider posts which are less likely to generate comments you will need to immediately address. Also, perhaps think about including posts which are less “business” related. Do you have a favorite recipe to share? Or, how about a list of last minute gift ideas. And, of course, don’t forget a fun greeting Christmas morning and a Happy New Year at midnight on January 1st.

Become Familiar with Facebook Scheduling
Did you know Facebook offers a scheduling feature right in the application itself? Here’s how to use it. First, write your post and attach any tags, photos, videos, etc. Next, look to lower left corner of your post. You will see a clock symbol. Click this to set the year, month, day and time. You can schedule posts up to 6 months in advance, and even backdate posts in your timeline.

Explore Third-Party Providers
There are a number of third party providers which you can use to automate your Social Media posts. One of the most popular is HootSuite, which is used by a number of larger corporations. There are both free and paid versions. Both allow you to manage and automate posts for a number of Social Media sites, including Facebook, Twitter, LinkedIn, Foursquare, Google+ Pages, and even WordPress, among others. The paid version includes analytics, additional social profiles, and other neat features. Buffer and TweetDeck are also popular third part providers to consider. Always be sure to thoroughly research the options, features, terms and conditions, etc., of any third party provider and choose one which best fits the needs of your business.

So, no need to fret about your blog and Social Media posts over the holidays. With a little pre-planning, you can easily sustain momentum with your customers all the way into the new year!

Gina Smith writes freelance articles for magazines, online outlets and publications on behalf of a number of companies, including Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

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