Pinterest changes Terms and Conditions

Pinterest users should have received an email this weekend stating that as of April 6th there will be changes to their terms and conditions. It’s good to see that they’re listening to users, so what’s changed?

Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.

Fantastic news for photographers and designers out there who were worried that they were giving up their copyright by posting on Pinterest, and worried about others pinning their work on there. A definite step in the right direction to the people worrying about copyright.

We updated our Acceptable Use Policy and we will not allow pins that explicitly encourage self-harm or self-abuse.

I’ve been reading a bit about this in the last week or so, and I know a lot of people have been worried about the pro anorexia / self harm type posts on there, so it’s good that Pinterest are going to take a stand on this. I do wonder how easy it will be to police though.

We released simpler tools for anyone to report alleged copyright or trademark infringements.

Easier reporting tools is good, but I can’t see the ‘anti Pinterest’ lobby giving up on the copyright issue any time soon, so I still think there needs to be further thought on this one.

Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards.

Interesting… Nice to see there’s an API coming, but of most interest to me is the private Pinboards. For a website that bills itself as somewhere to share, I wonder how people will use private boards? They may come in useful for web designers to share graphics with their clients I guess, and for private groups to share info, but Pinterest doesn’t strike me (as yet) as being a collaborative tool, so I’ll be watching to see how this one pans out.

So, not massive changes, but a welcome step in the right direction as far as copyright goes – has the change of T&Cs encouraged you to give Pinterest a go?

Pinterest – stop adding me to your boards people, it’s SPAM!

First it was people adding me to their groups on Facebook.

Now it’s people adding me to their collaborative boards on Pinterest.

STOP IT!

It’s nothing short of spam.

If you want me to help you build a board on Pinterest then ask me.

I don’t want to be part of your ‘fab people posting on Pinterest’ board. I don’t care about your ‘people who do well on Empire Avenue’ board.

Adding me to your boards is disrespectful, spammy and downright unprofessional.

I’m at a loss to think why people do it. I’m not going to post anything of interest me, trust me; all I’m going to do is remove myself as fast as possible.

I can only presume that you think that you’ll get lots of followers to your board because people following me on Pinterest will follow your board.

If that’s the case, I’d suggest you make more interesting boards.

Whether you do or not, stop adding me to them – all you’re doing is making me angry, and that’s not helping your cause at all.

 

So Pinterest is all about housewives pinning recipes is it? Err.. no…

When my online friend Lilach Bullock told me she was appearing on Radio 5 Live to talk about social media and in particular Pinterest, I was obviously looking forward to hearing what would be said.

Tuning in, I was surprised to hear the presenters talking about how Pinterest is ‘women focused’, and ‘full of crafters’ and not giving Lilach a chance to refute that.

See, it’s just not true.

I know that Pinterest has a bit of a reputation for being populated by women posting pictures of kittens, motivational quotes, recipes and not much else, but it’s evolved beyond that, especially in the UK.

There’s a great infographic over at Web Analytics World that compares Pinterest use in the UK and the US, and if you’re looking at Pinterest from a business point of view it makes really interesting reading. Pop over and have a look, but I’ve summarised some of the points below:

  • UK users of Pinterest earn more than US users, with 29% of them in the highest esrners bracket compared with just 3% of users in the US.
  • Pinterest in the UK is frequented more by men than women. 56% of UK users are male, compared with just 17% in the US.
  • UK audiences are posting more business pins. Topics such as SEO and Marketing, Blogging, Venture Capital, Design and stats top the bill. In the US it’s very definitely dominated by crafts, gifts, interior design and home ideas, fashion and hobbies.

It sounds to me as if rather than do their research, Radio 5 lived tapped into the stereotype of US Pinterest users.

Of course, I wasn’t expecting an in depth discussion on the business use of Pinterest, but neither was I expecting to hear the same old same old spouted, and Pinterest sidelined as ‘addictive and fun’ rather than ‘useful and money generating’.

Lilach’s time was cut short as the programme was over-running, but I do question why 5 Live bothered inviting a Social Media Marketing Expert onto their program when they’d quite clearly categorised Pinterest as fluffy and not worth much interest beforehand.

I would have liked to hear them being told that if they want to see fluffy things then they can follow fluffy boards, but the power in Pinterest is with the follower, and you only see things on the boards you choose to follow. By following the right boards you can find all sorts of things that are most definitely NOT fluffy, very much business focused and definitely not just pictures of kittens; maybe 5 Live should have been following some of the right Pinterest boards, they’d have found some real UK stats.

In closing, I’ll remind everyone that radio presenters were saying similar things about Twitter just 4 or so years ago, and we all know what happened there…

Want to find out what Pinterest can do for you? See our Pinterest set up and management package!

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How to switch off email alerts in Pinterest

I’ve been asked this question more than once now, so it’s time for a quick tutorial 🙂

Pinterest is fab, but if (as we hope) you’re lucky enough to be popular, the barrage of ‘so-and-so pinned your pin’, ‘so-and-so is following you’ and ‘so and so commented / liked your pin’ can be pretty relentless and take over your inbox!

I tend to filter all of mine into a Pinterest folder in my email, so that I can look at them in my own time, but if you want to switch them off completely, here’s how!

First, go to your ‘settings’ by dropping down the box next to your name (click on images for bigger version):

Once you’ve clicked on ‘settings’ you should see this:

Clicking on the ‘change email settings’ button gives you this:

You can see that my settings are all set to ‘on’. So I’ll be emailed when someone follows me, when someone likes my pin, when someone comments on my pin, when someone repins my pin and when someone pins something to a collaborative board.

Don’t want these emails? Simply switch them off!

It’s that simple, so if your inbox is drowning in Pinterest emails, have a play and switch off the alerts you don’t want.

(I’d recommend keeping a track of people who are following you though, in case you want to follow them back, and to get an idea of how your account is growing.)

If you’re not on Pinterest and would like to be, drop me a line and I’ll send you an invitation.

Like this post? Don’t forget to check out my recently launched Pinterest Management Package!

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Why I’m not putting all my eggs in the Pinterest basket just yet

Decorated Easter eggs in basket.

Reading some of my posts recently, you could be forgiven for thinking that I am forsaking all other social media channels for the ‘new kid’ that is Pinterest.

Let me set your mind at rest.

Yes, I love Pinterest, yes I think it’s generating fantastic traffic and sales, and yes I do think it’s going to be the ‘next big thing’.

BUT…

Let’s not forget that although it’s been around for a couple of years, Pinterest is still a novelty to a lot of people, still new enough and different enough to be exciting and fun, and still a bit of an unknown quantity.

I know it’s generating traffic and sales for people, and that traffic is surpassing Facebook and Twitter, but how much of that is due to the fact that it’s new and everyone is ‘playing’ with it?

Facebook did the same, as did Twitter, and even Google+ when it was first opened up to the masses.

But for every Facebook and Twitter, there’s a Google Buzz, a Plurk, and many more, that have either fallen by the wayside or become graveyards.

Yes, I believe that everyone should be getting what they can from Pinterest while it’s hot; that doesn’t mean you should abandon your other social profiles, no matter how many articles you read saying Pinterest is generating X times the traffic of Y.

Social Media Marketing is about the whole, not just little pieces – Pinterest is just another piece in a jigsaw that can help you make more of yourself online.

Look beyond the hype, use it for what it is right now, and if it’s still generating the same results in 6 months, then maybe we can all agree it’s the next big thing.

🙂

Like this post? Don’t forget to check out the 30 Day Pinterest Challenge, and kickstart your Pinterest account in just 30 days!

 

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Can Pinterest become a Small Businesses new Best Friend?

Guest poster Ed Beardsell talks to us about his thoughts on Pinterest

English: Red Pinterest logo

Image via Wikipedia

What is Pinterest?

The latest rising star on the social networking scene is the site Pinterest. While it doesn’t yet touch on anywhere near the number of users that can be found on sites such as Facebook or Twitter, an increasing number of businesses are starting to consider what benefits it could provide for them. Pinterest is basically an online pinboard where users share images of items they find beautiful, stylish or interesting. People utilise it in various different and exciting ways whether it be planning how to decorate their home, save recipe inspirations, plan weddings, or share products. Images can either be uploaded from websites or from users’ computers and they can also re-pin images they find and appreciate enough to highlight it for the community whilst browsing the Pinterest site. The site has been growing rapidly and was reportedly the social site which reached ten million users more quickly than any other site in history and, here’s where it gets interesting; the majority of its users are women.

How can Pinterest help my Business?

Whilst it is still a relatively small site, Pinterest is averaging over three million unique visitors per month all of whom could potentially be looking at your business’s products. The site may be especially beneficial for businesses focused around creative or design services, or those businesses that appeal specifically to women, as it gives you a great opportunity to present your products to this specific segment of the market.

While Pinterest currently does not support online sales, you can add prices to your items and redirect browsers to your online shop. In fact, some early reports hint that Pinterest is better at generating traffic to your website than Facebook. If you do add a price to any of your products, then the image will automatically be listed in the gifts section of the website, as well as on your board, for browsers who are interested in shopping. By including links from your board back to your business’s website you will also of course be boosting the number of inbound link to your website as well as social interaction, a increasingly powerful metric taken in to account by search engines.

How to Use Pinterest Succesfully

To have a successful Pinterest account requires more than just posting images of what products you have for sale. Including a space where you can interact with users or provide additional content can increase your popularity on the site. For example, if you sell interior design products you could include a section on design inspirations that you have found, or you can create a space allowing customers to pin pictures of themselves with their favourite product of yours.

Another popular way of boosting interest in your products is running contests which encourage users to repin images of your products. This increases the overall total exposure that your products gather and can have the added bonus of collecting feedback from your customers about your collection. An additional way you can try to engage with your customers is to include images from your shop or office which can help customers feel the brand is much more personal helping to build a sense of brand loyalty and community.

Will Pinterest Last?

Pinterest has already been snapped up for use by some major brands including Kodak, Gap, The Wall Street Journal and Betty Crocker amongst others suggesting that Pinterest is going to be providing a platform even big business to monetise their pinning efforts in the foreseeable future. This popularity has also been galvanised by software developments allowing users to display their pins on their Facebook wall once again boosting the reach of such interaction.

Pinterest may not be and ideal tool for every business to try and utilise but for a sizeable number it holds the potential for brands to increase awareness as well as sales whether directly or indirectly. However as with the vast majority of social media sites, if a business wants to benefit from utilising it as a platform to talk and engage with its potential customers it must spend time cultivating its presence in this community through interacting and creating relevant and unique content.

Bio –
Hi I’m Ed, and I work in the exciting, fast paced and ever-changing world of business equipment and services. I’ll be trying my best to keep you abreast give you a wide smorgasbord of handy hints, tips and advice to get the squeeze the best out of your business.

Like this post? Don’t forget to check out the 30 Day Pinterest Challenge, and kickstart your Pinterest use in just 30 days!

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Pin-etiquette: Important rules for Pinterest

As you know Pinterest drives more traffic than You Tube, LinkedIn and G+ according to an analysis by Shareaholic, so it makes sense to go and get a Pinterest account and get pinning.

In this post, we are going to explore Pin-Etiquette and how to join an already established community.

Pinterest opened it’s doors in March 2010, and is is currently still in it’s beta phase. This means that it’s still developing and things can and do change.

The community is established, it’s light hearted, fun and 73% female. Given that women influence $5 billion dollars worth of spend in the US alone, it’s a great place to be to raise product and brand awareness. Of course, where the women are, the men will follow. The savvy male marketers understand that to be on the radar of women means their products reach their ideal customers in a far more powerful way – by word of mouth.

Back to Pin-etiquette.

  • Pin your images from the original source, don’t pin from Google images.
  • Pin images to the correct boards – it’s ok to have plenty of boards of diverse topics.
  • It’s ok to re-pin other pins to your boards, but check where the image comes from. If the pin is from Google.com the chances are that image is not attributed correctly.
  • Thank people for re-pinning – it’s up to you if you do this. Remember you become a trusted member of the community faster and liked for your good manners – which is a good thing
  • It’s ok to have a product in the gifts section.
  • It’s ok to have affiliate links to things that you love – like books via Amazon or other amazing products BUT

Have a balance of boards, not every board should be filled with self serving products pins or affiliate linked. Pinterest advise you that the site is for content curation and sharing rather than promoting.

What is not allowed on Pinterest?

  • Nudity or hateful content isn’t allowed and you are advised to flag up content that contains this.
  • Comments that are not respectful.

Not too many rules and it’s all common sense so far 🙂

What do you do when you find an incorrectly sourced / attributed pin?

Leave a comment for the person who owns the pin, they can then see if they can take action and get it correctly attributed. Word your comment carefully – remember the be respectful guidelines. Many of the pinners have been there for some time and being respectful will win them over – you’ll make interesting new contacts.

What if there are multiple pins attributing to different sources?

Find the original source and re-pin that one. Where possible re-pin the original sources rather than a blog post or Google image. Most bloggers will credit the image to the creator or photographer, click that link and pin that image. If there is no link or image credit, the image could belong directly to the blog’s owner so it’s ok to pin.

As you can see, it’s hard to abide by the pin etiquette and drive traffic back to your blog or website using other peoples images and creations. In the 30 day Pinterest challenge we look at ways of gaining unique, pinnable images that you can use. Grab a pre-sales copy for just ÂŁ4

Sarah

 

 

 

Pinterest being taken over by marketers? Don’t make me laugh…

English: Red Pinterest logo

Image via Wikipedia

I’m miffed…

I’m actually more than miffed, but I try to keep the swearing to a minimum on this blog.

So, Dan Perez thinks that Pinterest is being bastardized (his swearing not mine) by marketers?

A  few points to note…

  • Those mom and pop businesses you follow who post links to their Etsy crochet projects? They’re marketing
  • The post you just posted up that is bringing traffic to your site? That’s marketing
  • Those recipes you’re clicking on? That’s marketing
  • Did you pin that post on Pinterest? Umm that’s marketing…

You want to see pictures of fluffy kittens? That’s cool, yay you, there are plenty of boards for that.

The simple fact is that you only follow the people you’re interested in, and even beyond that, you don’t have to follow all of their boards!

Want to know the recipes I’m keeping for future access? I have a board for that.

Fancy finding out the nail designs I’d like to have? Yep. I have a board for that too.

Funny quotes I’ve found (and no none of them are my own) – funnily enough i have a board for that too.

Gardening, home ideas, kid’s stuff and more – I have boards for it all.

And people like you are liking, commenting on and repinning my social boards every day.

Don’t like my promotional boards? The one for Google+ for business? The one for Blogging help? The one about SEO? That’s cool. THEN DON’T FOLLOW THEM!

See, the great thing about Pinterest is that not only can you follow the people you like, you can choose only to follow the boards of theirs that are of interest to you.

So you don’t have to see the social media infographics. You don’t have to see the self promotion.  You can look at my board about hair, or home ideas, or stuff I want for my daughter.

Or you can post a ranty blog about Pinterest that will get you loads of traffic, and pretend it’s not marketing.

Your call.

Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your blogging in just 30 days!

MARKETING ALERT!!

Like this post? Don’t forget to check out the 30 Day Pinterest Challenge, and kickstart your Pinterest traffic in just 30 days!

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