7 Things You Can Do To Make Your Content Social Media Friendly

socmedfpWhen marketing your website online through social media channels you need to do things a certain way. It’s a bit like redecorating your house; you could do it quickly and as cheaply as possible. But will it look good, and will it last?
In this article we’ll cover 7 things you can do to make your website content social media friendly. If you follow all the steps listed below you should stand a great chance of scoring highly with social media sites as well as effective search engine optimisation.

Let’s get started:

1. Include a picture
If you’re going to bookmark your blog or content, but it doesn’t have an associated picture with it, it’s not as attention grabbing. Think about it; when you’re on a social website and you see a picture next to text; you’re drawn to it.

2. Title tag
If you bookmark your content to a social site; your pages title tag is often used as the title. If your website has the title “My Amazing Blog | Updating daily with super cool content” it’s not going to grab the attention of others. Give each page on your website a unique and grabbing title.

3. Social media buttons
They’re so simple to install and most blogs come with them pre-installed! The buttons next to a blog that allow users to instantly add your website to their favourite social media sites are a great way to help your visitors help your online marketing.

4. Allow comments
Many website owners disable commenting on their blog posts. However, it makes your site interactive. It allows your visitors to talk to you personally. Even more so; it adds more unique content to your website. By enabling comments on your website you might get more people returning to check if their comments have been replied to.

5. Controversial comments
If you do enable comments, do you allow the negative ones? Not everyone is going to agree with what you say and debate sparks interest. If people disagree or even get angry over your content, allow others to read. You’ll soon have many comments and conversations going on.

6. Title for tweets
If you’re tweeting your updates; make sure your titles aren’t too long. Twitter has a 140 character limit on its tweets so just keep an eye out for titles that are too long. Sometimes you can still have an effective, attention grabbing title but without the length.

7. Easy to read
With modern communication channels such as Twitter and FaceBook people don’t always have enough time to read a long article. By making some of your content short but sweet you may engage more readers

If you can implement all of the above tips into your website or blog you’ll be well on your way to social media friendly content. You can expect to see more visitors to your website and an increased client database too.

Need more advice? Check out my Social Media Marketing Mentoring from just £25 a month!


Would you like an hour of a Social Media Marketing Specialist’s time?


Telephone (Photo credit: plenty.r.)

*** STOP PRESS *** First 10 places gone – price now increased to £50 for next 10 places!

I ran this service a while ago, and it went really well, but time constraints and lack of internet stability meant I had to stop – but I’m back!

Nikki’s Social Media Marketing Telephone Mentoring

It’s easy to read generic information, advice and tips about Facebook, Twitter, LinkedIn, Blogging, SEO, Pinterest etc, but it’s not so easy to apply this specifically to your own website.

And while you’re spending all of your time learning and practising the new skills you’ve learned, who is running your business?

While I fully believe it’s possible to learn everything you need to know just by reading, sometimes you need a little extra help.

Imagine if someone could advise you:

  • How many times a day to post to Facebook
  • How to get interaction on Twitter
  • How best to direct people to your blog
  • What could be improved in your SEO
  • What you’re not doing with LinkedIn that you could be
  • When you should be posting to Pinterest
  • as well as answering any questions you have
  • and more!

Well that’s what this service is for!

In a one hour phone call with me, Nikki Pilkington, you’ll learn all the above and more. You’ll also get a follow up email detailing everything we’ve spoken about, as well as suggesting 5 blog post titles you should be writing.

In addition you’ll have email or Facebook chat access to me for 2 weeks afterwards.

OK, I need your help, how much?

In the future I will be £75 per call for this service, but as I’ve not offered the service for a while, the next 10 people to sign up and book their call will get this fantastic service for just £50.

£50 for 19 years of internet marketing knowledge.

£50 for a personalised plan of action.

£50 for 14 days access to me.

£50 to find out where you’re going wrong, and how to put it right.

You’ve probably spent more than £50 of your time just reading and testing the things you’ve read, right?

I’m in – how do I book?

Using the Paypal link below, you can book your session. Upon completion of payment, you will be returned to our calendar where you can book your call at a time of your choosing.

Remember, the next 10 only will be £50 – after that the price will revert to £75. So book now and let’s get your social media marketing and SEO back on track!

50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter www.Twittercounter.com will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. Tweetstatswww.Tweetstats.com – this is an amazing free application that will graph your Tweet stats for you.  Tweetreachwww.Tweetreach.com – will tell you how many people your Tweets reached, counting reTweets – well worth playing with.  SocialMentionwww.socialmention.com – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – www.sproutsocial.com. Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on nikkipilk@gmail.com

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LinkedIn gets up first, but Pinterest stays up later…

Stats and research fascinate me, and I’m constantly experimenting with the best times to post on various Social Media sites, so this fab infographic from Social Caffeine had me squealing with delight (yeah I know, I’m easily pleased).

Based on their research, all of the different sites have very different optimal times to post.

So, for example, LinkedIn users seem to be early risers, and it’s better to post your content there between 7 and 9am, but your average Twitter post isn’t going to do so well until about 1-3pm. Pinterest users stay up late and pins get clicked on into the early hours, whereas your average Google+ user isn’t paying much attention between 6pm and 8am.

You might think it doesn’t really matter, but if you take the info in the infographic below, and use it alongside a blog post I wrote recently about spreading out your blog post promotion, you could increase your blog views, interaction and enquiries massively.

Give it a go and let me know how you get on!

3 Quick Things You Can Do To Promote Your Website Today

If you’re anything like me, Monday is a hectic day, and one when you’re most likely to forget about promoting and marketing yourself, and be head down bum up in client work.

I’ve recently implemented a new kind of organisation plan (I say ‘kind of’ because it’s new and I’m still working it out!) whereby I use my Mondays and Friday to do Blogging work for clients, Tuesdays and Thursdays for SEO work, and Wednesdays to plan, market myself and deal with general ‘stuff. It worked OK last week, so I’m going to give it another go this week. Nothing scientific about it, but if it works, then great!

So, less of me and back to you – if your Monday is as hectic as I imagine it is, but you don’t want to miss out on promoting yourself and your website, here are 3 things you could do today that don’t take up much time.


I know, blogging may not be your thing, but trust me it’s a great thing to do for many reasons. I won’t go into them all in this post, but suffice to say you’re helping Google to see that your site is expanding, adding great content (very important since the recent Google updates) and you’re helping your readers to see you as credible and authoratitive. What’s not to like?

Not sure what to blog about? Here are 21 ideas. http://www.nikkipilkington.com/21-things-you-could-blog-about-right-now/


It’s easy to get tied up and let your Social Media profiles slide when you’re busy, but it’s important to keep up a
regular presence if you want to be the person people turn to when they need your services. Take 10 minutes to schedule some tweets and Facebook posts to go out while you’re getting on with your work. Hootsuite http://www.hootsuite.com and Buffer http://www.bufferapp.com are great for this, allowing you to post links, questions, videos, photos, comments, thoughts and more, then schedule them to be released throughout the day.


If you’ve heard all about Pinterest and aren’t sure whether it will work for you, it’s worth having a good look – you can
find me at http://www.pinterest.com/nikkipilkington

Pinterest works pretty well for most UK sites, generating traffic, readers for blogs, and indeed leads and sales.

I wrote about Pinterest for a client here: http://www.marketingbyweb.co.uk/pinterest-whats-that-all-about-then

If you think Pinterest is all about work at home moms posting pictures of lasagne and cleaning tips, that article is well worth a read, because in the UK it’s not.

If you want to give Pinterest a go, then it’s also well worth checking out this great offer from Leighquantrill.com http://www.leighquantrill.com/pinterest-account-setup/

As some of you know, Leigh is my eldest daughter, and has been working as a Virtual Assistant for some time now, doing great work for her clients. I’m very proud of her, and loving seeing the enthusiasm she has for social media and helping her clients. So I make no apologies for promoting her offer, instead of one of mine 😉

Whatever you decide to do today, have a great Monday – why not drop me a Facebook message http://www.facebook.com/internetmarketingbynikki to let me know what you’ve done to promote yourself today?

Happy Marketing!

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Five Fun Things Small Businesses Can Do with Pinterest

A guest blog from Samantha Peters


Pinterest (Photo credit: stevegarfield)

If you’re a small business owner on a shoestring budget, Pinterest can be an extremely valuable marketing resource. In fact, this social media website is currently the third most popular behind only Facebook and Twitter. While there is a plethora of ways to utilize this website, let’s discuss five fun things you can do with Pinterest:

1) Share your Products – One of the best features of Pinterest is that it allows you to pin pictures of your products onto boards. By doing this, you can familiarize potential customers with your business and let them know what types of products you offer. Pinterest is great because it’s a simple way to connect with your demographic and most people consider pins to be aesthetically pleasing. In time, you should develop a following of individuals who are interested in your business and you can keep them updated.

2) Network with other Small Businesses – Due to the ease of sharing information on Pinterest, it’s a great way to network with relevant small business owners within your niche. For example, you could repin other products, follow other people and have them follow you. Doing so is an excellent way to develop business relationships and help others while simultaneously building your business.

3) Connect Locally – Many businesses choose to reach out to potential customers within their local area. For example, you could create a board based around what’s going on in your city and other local businesses. By doing this, you can create a sense of community and increase the local exposure of your business dramatically.

4) Get Customer Input – Pinterest can also be highly beneficial for asking your customers what they want. For example, if you are a clothing designer or make arts and crafts, you could create a communal board where your customers can post pictures of existing styles they would like to see you incorporate.

5) Connect Pinterest with other Social Media Accounts – Syncing your account with other social media sites like Facebook and Twitter is effective for maximizing traffic and gaining followers. By doing this, you can transfer customers from one social media page to another and increase your exposure with minimal effort. This is also great if you’re trying to build a brand around your small business.

To summarize, Pinterest has a lot of potential and should only continue to grow in the future. If you need help with launching your Pinterest campaign, you can utilize the services of a company like OpenSesame. Marketing firms and social media firms will only continue to look towards Pinterest, so if you are looking to get your brand out there, don’t shy away from the newest social media platform making a name today.

This Guest Post is written by Samantha Peters, who manages The Tech Update and enjoys blogging about fun new ways entrepreneurs and small business can use Pinterest in the marketing efforts. Samantha can be found on Twitter here.

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WeLoveLeon: a Pinteresting experience

A guest blog from WeLoveLeon

WeLoveLeon is a micro-business selling tea towels with Pug designs on them. We’ve been trading quite successfully, but one thing alluded us; success in America. Then recently, an email pinged with a sale. From America! A lady in Chicago had purchased using the dollar currency section of our website for the very first time. We were so excited. The emailed pinged again, this time with news that someone had repinned an image of one of our tea towels, from the same lady! And then another email – someone from the States buying a full set of all four designs. A few hours investment in a WeLoveLeon Pinterest board has brought us rewards in the US.! So how did we do it?

WeLoveLeon’s tea towels are really quite niche. For a start, you have to like Pugs. No, not like, love Pugs, to the point of obsession. You also have to like our modern, crisp design. We started by setting up a website, then a Twitter profile for the company. My Pug Leon already had his own Twitter, with 900 followers, most of whom are Pugs (an example of how great Social Media is at finding niche audiences). We used the two Twitter accounts to cross-pollinate links to our products resulting in an amazing number of sales.

Looking at Google analytics, we could see that while the Twitter accounts have a large number of followers in the States, hits to the sales website from North America were minimal, a maximum of 2% of our hit rate. We simply weren’t reaching what would still be a niche audience, but a much larger one.

Our first strategy was to duplicate our sales pages on the website with the prices in dollars, then added a banner ad linking to it from the main page asking “Shopping from the US?”. On these pages we countered what we perceived to be objections to purchase, namely the delivery time and costs, and also gave a potted history of the tea towel and what you do with it (American aren’t quite sure that they are – they think their part of an elaborate tea ceremony I think). Still very little interest.

Then I stumbled across Pinterest and set a personal one up. Having recently moved house to Whitstable, it was a fascinating source of visual images, especially for home decoration. So I started pinning.

Having experimented under my own name, I set up a WeLoveLeon Pinterest. I have a rule about social media in business that you should take the same approach to interacting with people as you do at a Networking event. Be polite, listen to other people, don’t talk only about yourself and start conversations about mutually relevant topics. So on Pinterest, I set up a Pug Stuff board with Pug photos and dog products, a design board and a home stuff board, since these where what my target audience would need to find interesting in order to find my products relevant.

Within a few days, people were starting to repin from our boards. Given that in the US, Pinterest is largely used by women, and key topics are interior design, crafts and leisure, we were gradually gaining more momentum. We noticed a slight uplift in our visits from America to our site.

Then I realised that when you put a currency symbol on a Pinterest, it adds a sash on the side of the pin to show the price. Brilliant! Straight away I started using the dollar cost of the tea towels, $12. Again, more interest from America. Till finally, the sale mentioned at the start of this piece. This lady could not be cross-referenced to any Twitter or Facebook activity, she found us through Pinterest. We of course responded to her Pin with a comment about the sale. By now, the US accounted for 20% of our website traffic. And then we got another big order. What a result!

We’re hoping our Pinterest page will have the same affect as Twitter, gradually building up a following. While we’ve got got plenty of ideas, we currently have only a few products. We have to be careful with our Social Media of not hogging the conversation. We don’t want to have a one-sided conversation of promoting a few products endlessly, since people will soon get bored. However, we definitely seem to get getting something right!

The key lessons from this are:

  • to find your audience on a Social Media platform, look for what your audience would be interested in on that platform
  • don’t just talk about your products, share with them news, photos and stories around your product area that they’ll find interesting
  • cross pollinate your links between your Facebook and Twitter to save you time and energy
  • Break down all objections to a sale on your website, then use social media to spread these messages individually
  • Display your prices clearly, if possible in the home currency of the market you’re trying to reach
  • Spend time learning the nuances of each new Social Media site on a test account before launching your company account
How are you using Pinterest?
Thanks Gavin for your great story. I think many businesses could do well from Pinterest and have seen some amazing results from some of the Pinterest accounts I have set up for clients. Nikki x



Optimising images for Pinterest

Thanks to Chris Voss for this great find. If you’re looking to make the most of Pinterest and want to know more about optimising your images, be sure to read on 🙂

How do I delete or remove myself from a board on Pinterest?

I wrote a little while ago about the latest trend of adding people as collaborators to a Pinterest board and how annoying it was, not to mention spammy.

It’s still happening with alarming regularity to lots of us, judging from the emails I get!

One of the most frequent Pinterest questions I’m asked at the moment is ‘How do I remove myself when someone adds me to a Pinterest board?’

So here’s how to do it.

First of all navigate to the board you’ve been added to. The example I’m using below is a board I’m actually happy to be a part of, as I’ve removed myself from those I’m not!

Once you’re on the board, you should see the edit button (click on image to enlarge):

Once you’ve clicked on the edit button you should see a list of the board’s contributors / editors – in the image below I appear at the top, which isn’t always the case, so you may have to search for yourself. (I’ve removed the details of other contributors.)

Simply click on ‘remove’ to start the process of removing yourself from the board.

Now comes the important bit – I missed this out at first and became really annoyed when I was still getting alerts that people had added to the board!

Scroll right to the bottom of the page and click on the ‘save settings’ button – it looks like this:

Once you’ve clicked that you’ll be removed – simple!

Why should I remove yourself from a board?

It may be flattering that someone has added you to a board called ‘Best pinterest Users’ or ‘People of Importance’ but you have no control over it. You don’t know whether the other contributors to the board are people you would want to be aligned with, or what content they’ll post.

It’s also pretty odds on that you don’t really know the person who has added you, have no idea of the reason for the board, and will never post to it anyway!

And remember, every board you are a contributor to, whether one of yours or one you’ve been added to without asking, shows up on your profile. When someone adds you to a board think “Do I want this on my Pinterest profile?”.

If the answer is no, then remove yourself as soon as possible.

Have you been added to boards without your permission? Did you remove yourself or did you just say nothing and try to ignore it?


64 Marketing Strategies for Pinterest

Another great infographic from SocialMediaOnlineClasses.com – if you’re new to Pinterest or thinking of trying it out, then this is worth a good read.

Want to give Pinterest a go? If you’re not sure where to start, my Pinterest Management Offer may help set you on the right track.

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