Promoting your Website: Stand and deliver – your money or your time…

highwaymanThese days, if you have a product or service to sell, you need to own a website. But there’s no point in having a website if people don’t visit it and if they’re not finding you online, then you aren’t going to make any money. Yet, there’s millions to be made out there for those smart enough to effectively promote their website. So, what should you do?

The key to successfully promoting your website comes down to a very simple choice. Do you have the time and/or the money to promote your website? If you want to promote your website, you must find either the time or the money to make a success of marketing.

If you have no money, then you need to find the time to do the work for yourself. If you have the money, then you can save yourself the time by investing in the work of experience Internet marketing professionals. Of course this in turn produces more money, so it’s a worthwhile investment in the end.

Quite simply, if you really don’t have the money, then you need to find the time to do the job yourself. You need to find the time to do the job of promoting your website, the time to learn about how to promote your website, learn through doing, learn from your mistakes (no matter how costly) and learn the best ways of promoting the site, which may take considerable time.

The trouble is that whilst you can always make more money, you can never make more time. Can you afford to squander your time in trial and error activities? Meanwhile the competition marches on ahead of you. If you aren’t willing to invest money in the future of your organisation by effectively promoting your website, then you’ll have to do all of the work yourself. The trouble is that if you don’t have the skills, you may do more harm than good.

But what if you simply don’t have the time?

Then it’s time that you reconsidered your budget and placed the responsibility for the promotion of your website in the hands of someone else. For some people, that might be an existing member of your staff, or if you don’t have anyone with the prerequisite experience and expertise, it may be that you look for an external professional, an expert in website promotion that will stop you from wasting your time and also help save you money.

If you don’t have the budget for it, then you’re going to have to find it. These days, more and more people are turning to the Internet for a product or service just like yours. If you don’t have adequate marketing in place, they just won’t find you and your competitor will reaps all the benefits of marketing in the Internet Age.

So what should you do? Well, it’s not rocket science. If you don’t have the time to promote your website, then call in an expert. To find out more visit www.nikkipilkington.com or email Nikki on nikkipilk@gmail.com

Fancy £1000 of free email and direct mail marketing a month – for free?

International Money Pile in Cash and Coins

International Money Pile in Cash and Coins (Photo credit: epSos.de)

Yeah, I know, they say that you get nothing for nothing in this world, and you get what you pay for and all of those other cliches.

But having seen this offer Tweeted by a couple of my friends, I checked it out and it seems that it is legit.

Royal Mail, via Huddlebuy, is offering £1000 of free marketing to 2 lucky people!

The prize consists of:

  • Data lists of 2,000 prospects
  • 1000 E-mailshots
  • 50 Postal Mailshots
  • Up to 40% off Parcel Postage
  • 2hrs of Free Marketing from Huddlebuy (1 time only)

Not just once (apart from the last item) but every month for a year!

If you’re a start up or small business then this could really help out, which is why I’m sharing it with you.

Well, that’s not the only reason, because if you win via my tracked link, *I* get the same too – and I quite like getting things for free 🙂

What’s the catch?

I can’t really find one. OK, Huddlebuy are obviously looking to build up their email list, as it seems that you have to sign up with your email address.

And they’re hoping this will go viral because the more times you share / tweet / email the link they give you to other people, the more entries you get.

But let’s be honest, you can unsubscribe from any email newsletters, and you don’t have to share if you don’t want to, you can have just the one entry.

So really, I don’t see any catch (or I wouldn’t be participating myself)

What do we have to do?

Just visit the promotional page (that’s my tracked link BTW) and submit your email address to be in with a chance – the page will guide you through all the sharing stuff if you want to do that.

Good luck!

More info on Huddlebuy (from their website)

Huddlebuy are the UK’s and Europe’s largest daily deals site for small businesses and entrepreneurs – providing exclusive deals to a rapidly growing community of more than 50,000 businesses.

 

 

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Want to make £60 for doing next to nothing?

International Money Pile in Cash and Coins

Image by epSos.de via Flickr

Sounds a bit too good to be true, doesn’t it? But one of our affiliates did just that in less than 3 weeks last month.

OK, £20 a week isn’t going to set the world alight, but it’s better than nothing, I’m sure you’ll agree!

So what did he do to make this magnificent amount of money?

Well:

1) He signed up to our affiliate program, to sell our ebooks

2) He emailed his newsletter list, recommending our last book, the 30 Day Blogging Challenge

3) He updated his Facebook page, recommending our latest ebook, the 30 Day Facebook Challenge

4) He added details of our 299 Steps to Blogging Heaven to his email signature, and posted about it on his blog

5) He let everyone he knows know that 299 Steps to Website Heaven is available for just £3

That’s it! It probably took about 20 minutes all told, and he’ll continue getting affiliate payments every month while his links do all the work and sell for him.

Like I said, it’s not a life changing amount of money, but it’s better than nothing and might pay for a night out once a month – so what are you waiting for? Sign up as an affiliate now and get started!

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Is it possible to gain business from Twitter?

$5700That’s the question I’m being asked a lot at the moment – and of course I always say yes, because I know of many companies that do. But I’ve been challenged to find businesses that are making money because of Twitter but AREN’T:

  • SEO companies
  • Social Media Marketeers
  • Internet based retailers (etailers)
  • Providing internet services

So, I’m looking for companies who are ‘real life’ based, and have gained business because of Twitter that they wouldn’t have had otherwise.

If you want to take part in this blog / article, please either email me on nikkipilk@gmail.com or put your details in the comments below, letting me know:

  • Your Twitter name
  • Your company name and www
  • Your company type
  • Your experience of Twitter and the business you have gained

You don’t have to put monetary values on it (although you can if you want), or even percentages of business (although you can if you want!) – I’m happy to take your general impression of Twitter and how it has helped your business.

Just to clarify, this is for businesses that have received ACTUAL business and made cold hard cash 🙂

Looking forward to your replies!

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Creative Commons License photo credit: AMagill

New client welcome – SavvyWoman

Although I’m not beating any drums, I do like to work with other women in business, so when SavvyWoman’s Sarah Pennels approached me to help her out with her Facebook Fan Page, I was thrilled.

SavvyWoman is the brainchild of Sarah Pennells, who’s a well known personal finance journalist and broadcaster. Sarah has appeared regularly on BBC Saturday Breakfast and writes for several magazines.

SavvyWoman’s aim is straightforward: to help women everywhere get more from their money. The blog, Twitter account and facebook page are aimed at helping women make the most of their money in a variety of ways.

Recent posts on the SavvyWoman website include:

There’s also a great page on the website full of budgeting tools that should come in handy for most of us!

We’ve helped her to set up her Fan page, and we’ll be giving ongoing advice on working with it and gathering fans.

You can also find Sarah on Twitter, so drop her a line!

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