10 Personal branding mistakes to avoid on Twitter

If you’re serious about using Twitter for business, then it’s work checking out this great infographic from LinkingR.com.

In summary the mistakes you could be making include:

  1. Not following people who interest you, and automatically following everyone who follows you.
  2. Automatically unfollowing people who don’t follow you.
  3. Having no picture, or using a picture that isn’t ‘real’.
  4. Using an irrelevant Twitter name.
  5. Not filling in your Twitter bio.
  6. Not using lists to filter the noise.
  7. Not having conversations with people.
  8. Not checking your @ messages and direct messages.
  9. Posting links without actually reading the content.
  10. Only sending one type of tweet.

I think I’d add to this #11 – never retweeting people – retweets are a big part of building relationships.

What would you add to the list?

Want to make more of Twitter for business? Check out my 30 Day Twitter Challenge!

 

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Why Failing to Promote Reader Engagement and Interaction Results In Blogging Disaster

Why Failing to Promote Reader Engagement and Interaction Results In Blogging Disaster

failWhen examining common blogging mistakes, it’s easy to presume that the problems lie with the design of a blog and/or incorrect on-page and off-page optimization. But there is another major area of common oversight that can seriously damage a blog’s potential and efficacy: Ignoring the importance of reader engagement and interaction.

Let’s look at these two crucial areas in closer detail.

1. Failing to Engage With Readers

For a blog, content is everything. People visiting corporate websites and websites run purely for business purposes may be influenced by overall appearance and stylistic flair. However, they are unlikely to judge blogs with the same indifference to contextual quality.

People read blogs because they contain topically relevant, up-to-date information. Blogs should be updated far more frequently than standard websites. They are the mini-sites readers go to when they are looking for new, fresh ideas on specific subject matter. Failing to provide interesting content that readers will find useful is a death sentence for any blog.

Many internet users have short attention spans and there is a vast amount of competition vying for their short attentions. For a blog to catch a readers’ eye, and keep it long enough to encourage the reader to stick around and then return to read the latest posts, the blog has to offer a level of engagement above that of competing sites.

Posts should be informative and insightful. A blog has to be in touch with its potential readership. Performing demographic research can offer a serious advantage. If a blog knows who their target audience is, it can mould its content to spark their interest. Reader engagement is the key to building a successful long-term readership base and increasing a blogs’ authority and relevance.

2. Minimal Interaction

Once a blog has attracted readers it needs to keep them entertained. Contextual engagement will provide a steady flow of loyal visitors but even regular visitors need additional stimulation. Many blogs are happy just to post regular entries for their visitors to read. The really successful blogs are those that provide readers with a source of interaction.

People like to feel part of something. They need to know that their opinion is valued and counts for something. A visitor is far more likely to continue returning to a blog if he or she considers they have some personal input. This is why encouraging reader interaction can turn an average blog into a dynamic blog.

Without interaction, readers will never be fully engaged. Thinking all it takes is a few regular posts a week on the latest industry news in order to be successful is a major mistake made by many blogs. This may work short-term, but the visitor statistics will probably show fluctuating peaks and troughs until the blog finally heads into a steady decline. Reader interaction can be easily encouraged by:

  • Posting polls and then displaying the results
  • Publishing entertaining, controversial content that encourages readers to comment
  • Running on-site competitions
  • Posting questions that readers can respond to and then choosing the best submission
  • Offering a Q&A section. Let readers post the questions the blog can then answer.

Failing to provide a forum for visitor input and ignoring a reader’s need to interact is a major mistake that many now extinct blogs wish they had never made. Provide readers with a conduit to voice their opinions and participate. Listen to what they have to say. Then address and react to this new information.

Making a Blog Reader-Friendly

One of the biggest turn-offs for a blog reader is constantly seeing posts that offer nothing more than the author’s biased perspectives. Failing to understand a blog’s demographic audience and addressing what their perceived attitudes and opinions may be is a huge blogging faux par.

In the majority of cases, people visit blogs to find quality, relevant information. A finely tuned blog that can establish a kinship with its readership and build an interactive rapport will create a substantial long-term reader base. A consistent audience should always be a primary target for any blog.

By providing topically relevant, entertaining, and informational content a blog will promote reader engagement and interaction. This effort will be rewarded with the generation of an ever-increasing loyal readership and a gradual improvement in the blog’s perceived authority and status.

Roko Nastic is an editor and member at WebmasterFormat.com. He likes to share his thoughts and observations about ever changing world of website development, best hosting providers, blogging and search engine marketing.

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Google Adwords help – and a cartoon that's too rude to post?

Regular readers know that in the last few months we’ve taken to including cartoons in our newsletter – we use Mike Flanagan of Flantoons and he’s fab 🙂

This month our newsletter will focus on Google Adwords help, and our September special offer, which is a Google Adwords Healthcheck for just £40.

One of the things that we find a lot of when doing these healthchecks is that people are often getting thousnds of clicks on their ads per month, but no sales from their site. Obviously this could be for a number of reasons, but one of the reasons we come across a lot is that thy simply haven’t thought their keyphrases through properly, and haven’t made sure that they’re not getting clicks that were meant for some other product or service.

To illustrate this, Mike came up with 2 cartoons – and we love them. The first one is below, as although it makes me (Nikki) giggle every time I look at it, I have the feeling that some of our more staid readers may not like to see it in their inbox 🙂

rabbit1

We’ll probably go with the other cartoon (sign up to the newsletter if you want to see it!) but I think the above one does a great job of showing just one of the mistakes you could be making with Adwords – it might be worth having a Google Adwords healthcheck to find out if you’re making more!

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