To a lot of bloggers, linkbait is the ultimate dream.

What is linkbait?

In its simplest form, it’s a blog post that generates lots of incoming links. It could be controversial, education, funny, informative or a mixture of those things. The idea is that the more links in, the more traffic, the better the search engine placements, and the more likely you are to make money / generate leads from it.

How do I create linkbait?

Well, that’s the thing – sometimes it’s easy, sometimes it isn’t. Sometimes an innocuous blog post can turn into linkbait without you even thinking about it, and sometimes your well planned (or so you think) viral post will just be a damp squib.

The fab Voltier Creative have created this great infographic to talk you through creating, generating, measuring and tweaking linkbait – if you give it a go I’d love to hear from you. (Click on the image to see the full size version)

Created By Voltier Creative Voltier Creative