Scheduling Tweets for best effect

This is an extract from the 30 Day Twitter Challenge by @NikkiPilkington

bufferAs we’ve said, Twitter search is constantly changing as more and more people Tweet, so staying on top indefinitely is pretty difficult.

With this in mind, let’s look at scheduling your promotional Tweets throughout the day / week.

Now, if you use Hootsuite or Tweetdeck, you can do this easily, but what I prefer to use is Buffer (that’s an aff link but I don’t make any money, just get brownie points!).

Buffer allows you to add Tweets to a kind of storage area, and have them Tweeted out at intervals, rather than bombarding followers with a series of 5 or 6 Tweets – we’ve all seen that happen and know how annoying it is.

You can set the times that your Tweets go out through buffer, and you can schedule to multiple accounts if you have more than one.

If you don’t Tweet much, then it’s best NOT to schedule all 5 of your promotional Tweets to go out on the same day – maybe one in the morning and one in the afternoon.

If you Tweet a lot, then you can get away with maybe 3, definitely no more than 4, promotional Tweets a day.

Set up your times in Buffer app, and set up your Tweets – Buffer will send them out at the times you’ve asked.

Similarly in Hootsuite and Tweetdeck, set them up for the week and forget about them.

Not only will they bring in traffic from your followers and increase awareness of what you do, they’ll enable you to be found in search and gain new followers and interest.

So, set up your Tweets for the next few days and you can forget about promotional Tweets and concentrate on the fun ones!

Like this tip and want to get 29 more, along with Twitter strategy and details of how to REALLY get business from twitter? Get the 30 Day Twitter Challenge below:

Simplify your online marketing efforts in 7 easy steps

SIMPLIFYDespite what the snake oil sellers might tell you, there are no miracle shortcuts in internet marketing. It’s an ongoing conversation requiring commitment, effort and perseverance – but that doesn’t mean it has to be gruelling.

Smart planning can pay off, so here are seven tips to get you started.

1) Set up email alerts

Whatever your business, it’s important to track your brand’s internet mentions so that you can respond promptly to opportunities or criticisms, but running internet searches everyday is time consuming, so this is one job it’s wise to automate.

With Google Alerts you can set up multiple key words or phrases to be monitored. Choose the ‘comprehensive’ and ‘as-it-happens’ options and you will alerted immediately whenever Google indexes a web page containing those terms.

2) Subscribe to follow up comments

Commenting on a blog post or forum thread has numerous benefits – you will usually be allowed to hyperlink your name to your website, and if your comment is insightful, it may raise your profile among peers and potential clients. However, if your comment is responded to, you may need to come back to keep the conversation going.

You can’t revisit every post you comment on indefinitely, so always tick the ‘Notify me of follow up comments via e-mail’ checkbox and know automatically if you need to come back.

3) Recycle your blog posts

Go back through your old blog posts and see if they’re still relevant to your current audience. Bloggers often only promote their new content, but this isn’t giving due credit to your older work.

During your conversations online, look out for opportunities to mention an old post in relation to a current event and consider editing and re-publishing some posts to create a more contemporary version of some old material.

4) Share and re-share your pearls of wisdom

Once you have been blogging, tweeting and commenting for a while, you will have amassed a considerable amount of valuable advice. From time to time, review what you’ve written and extract the best pearls of wisdom into a central reference sheet.

When you have a spare moment, search through forums, message boards or LinkedIn Q&As for questions relating to your core topics. Chances are, you’ll already have ready-made advice on file. A word of caution though, while the core points will be the same, it’s important to make sure every answer is tailored to the questions asked– if you just re-paste your points verbatim, it’s essentially spam!

5) Don’t use all your best material at once

Lots of people take a town-crier approach to internet marketing – they just want to be the first and the loudest to get a new piece of information out. While being among the first to link to – or blog about – a new story can win you attention, it often pays to hold back.

Not all material is time sensitive, so if you’re online for an hour and find a dozen really useful articles on a subject, resist the urge to share one every five minutes. Keep a central record of valuable information and share it intelligently over time. That way, you’ll never be lost for things to say, and you’ll have plenty of inspiration for future blog posts.

6) Schedule your tweets

You can’t be on Twitter 24/7, so scheduling posts can be an effective way to make sure you reach different audiences at different times, and don’t miss out when you’re away from your computer.

Tools like Hootsuite and TweetLater enable you to schedule your Twitter posts, but be warned: repeatedly reposting items with identical wording is spam. As a general rule, vary your wording so that your posts aren’t duplicated verbatim, and limit yourself to three tweets, at least four hours apart for any one link.

7) Take a systematic approach and stick to it

People who struggle with interacting online as part of their marketing toolkit generally fall into two groups: those who lose momentum and forget to log in for days, thereby failing to engage people or retain followers, and those who log on with the intention of doing 30 minutes work, only to find they are still chatting several hours later. Either way, the problem is one of planning and efficiency.

The best way to get internet marketing working for you is to do a little bit each day, with some set targets that you write down and stick to. For example, “In addition to blogging once a week, I will log on to Twitter for an hour each day, comment on three blogs, have a couple of chats and post three links, one of which will link to my own site.”

Yes, there’s still a lot of work involved in internet marketing, but if you employ these time saving measures, it’s entirely possible to see a great return without breaking your back.

Need some help? Try my Social Media Marketing Mentoring taster for just£25!


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Who’s in charge of your Facebook business page?

It seems like a no-brainer, right? Obviously YOU’RE in charge of your Facebook Business Page… aren’t you?

But it’s not that simple. Ask yourself these questions:

  • Have you ever outsourced your Facebook Business Page updates to someone else?
  • Did an employee who has now left ever do the updates?
  • Was the page set up for you by someone else?

You see, I manage over 50 Facebook pages for current clients, and in my time have managed over 50 for clients who have then gone on to take the management on themselves, once they understood the principles.

Yet, looking through my Page Management list last night, I see that of the pages I am currently admin for, 15 or so are ex clients.

What I’m saying is that I have admin rights on 15 sites that I really shouldn’t have. I could post anything I like to those pages, and it would seem as if it’s coming from the page owners.

Of course, *I* wouldn’t do that, and over the next couple of days I’ll be removing myself as admin on those pages.

But would a disgruntled ex employee or a sacked contractor be so magnanimous (for want of a better word)?

Remember, everything posted from your page looks as if it comes from you, whether it does or not.

Add in to that simple human error – maybe your page is still listed in their Hootsuite or Buffer account and they post to your page by accident – and it could be a PR minefield.

I’d advise all Facebook Business Page owners to take a few minutes to see who is admin on their pages and remove anyone who shouldn’t be there right now.

How do I find out who is admin on my Facebook Business Page?

First, navigate to your page and click on the ‘Edit Page’ button:

1From the drop down box choose ‘Edit Admin Roles’

This will give you a list of people who are admin – now on my page it’s just me:

2If your page has more than just you, and that shouldn’t be the case, then you need to remove the others.

How do I remove admins that shouldn’t be there?

Using a page I should no longer be admin on, I’m going to sho you how to remove admins 🙂

From the ‘edit admin roles’ link, I get this (I’ve removed identifying features of the page to protect the innocent 😉 :

3See that X to the right of my name? If I click on that, and press ‘save’ (bottom left) there will then be a pop up box asking me to confirm my password:


Once your password is in and confirmed, the admin (or manager) you want removed will be gone. It’s that simple!

So, take a few minutes today to find out just how secure your Facebook Business Page is!

Want to become one of the 50+ clients I manage Facebook pages for, building likes, encouraging interaction and shares, and posting to regularly? Check out my First Week Free Facebook Management offer now!

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