Struggling with Business Blogging in 2012? Fancy a chat with me?

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I was talking to someone at a networking meeting the other day, and we both agreed that 2012 looks set to be THE year that small businesses really start to understand the value of blogging for business. While many companies ‘dipped their toe in the water’ in 2010 and 2011, the increase in publicity surrounding business blogging is sure to encourage more small businesses to give it a go.

But it can be a bit of a minefield can’t it?

  • How to setup a blog
  • What platform to use
  • What to blog about
  • Is guestblogging worth it?
  • How to encourage interaction
  • Writing blogs that encourage sales, but aren’t too ‘sales-y’

And that’s just things I’ve heard recently!

So I’m offering small businesses a great chance to kickstart their blogging this year, and it starts off FREE!



Yep, free.

I’m offering 5 lucky small businesses the chance to trial my new small business blogging mentoring for ten days for absolutely nothing.


What’s in the Small Business Blogging Mentoring Package Nikki?

Glad you asked πŸ˜‰

I’ll help you with every aspect of blogging, mentoring, giving ideas, helping out with issues, and helping you get valuable promotion and traffic in a number of ways:

  • 1 40 minute phone call a month to talk through ideas, issues, give tips, hints, guidance and more
  • After each call, a follow up email with the points we’ve discussed, and any further thoughts I’ve had
  • A recording of each call so that you can listen back at your leisure
  • Email support until the next call, to help with any queries you have
  • Ad hoc emails from me giving extra advice and ideas as I think about them during the month
In short, a pretty bespoke mentoring service aimed squarely at your business blog.
In February I’ll be launching a member’s only blogging forum, and you’ll get free access to that too.

What’s the catch?

There’s no catch. This is how it works.

  1. You sign up to my small blogging mentoring service at a special price of Β£60 per month
  2. This is set up so that you don’t pay ANYTHING for 10 days.
  3. Before that 10 days is up, we’ll do your first call; for free
  4. And you’ll get your follow up email and recording: for free
  5. If you’re not happy, or decide it’s not for you, simply cancel your subscription before payment is due.
  6. If you are happy, simply carry on as normal, your paid subscription will start and we’ll book your next call

You’re just doing this in the hope we’ll forget to cancel and have to carry on, aren’t you?

Nope. I’m doing it this way to ensure that the people who sign up for it are serious. If I just offered free calls without the subscription system I’d have to spend half of my time chasing people to sign up afterwards, which in turn means I have to make the service more expensive.

There really is no catch – if you want to cancel after our first call, you can. If (as i hope) you want to carry on, this system makes it seamless for both of us.


OK so what do I have to do?

Use the Paypal subscription button below to subscribe (you can cancel at any time, there’s no minimum subscription fee) and you’ll see it will tell you your payment will be taken in 10 days.

I will email you to determine a good time for the call and we’ll go from there – it’s that simple!

Questions? Drop me a line to or grab me on Twitter @nikkipilkington

Remember, only 5 places available to start with, so book in soon!

Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your blogging in just 30 days!

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Stuck for blogging ideas and subjects? I need your help!

Working Together Teamwork Puzzle ConceptYou all tell me that one of the things you find most difficult is getting ideas for blogs – what to write about, snappy headlines, subjects you’ve not covered before.

I’m in the process of setting up a forum to help out with this issue, where people can help each other out, share ideas, ask questions and more.

However, before I launch it to the world I need some people to help me to test it out and play with it to see if it breaks – as well as people to run a few ideas by.

The forum will initially be free, but eventually will be a membership based thing – all people helping me to test will of course have lifetime membership.

If you have a blog, and would like to help out then please email me at – I’ll be giving everyone access when we’ve finalised the way it will work, so drop me a line if you’re interested!*

I look forward to hearing from you πŸ™‚

*Please note I’ll only be able to reply to people who email me, so if you leave comments here you’ll need to email me as well!


Creative Commons License photo credit: lumaxart

Have I done work for you? I'd appreciate your help :)

271/365 - Death Toll Rises to 100; Number of Displaced People Up To Over 450,000If we’ve done work for you in the last few months then we’d really appreciate your help. We’re about to revamp our testimonials page as it’s pretty out of date and would love some shiny new testimonials to put up there!

So if we’ve handled your:

  • SEO
  • Google Adwords
  • Facebook Fan Page
  • Blogging
  • Social Media Marketing
  • Twitter Management
  • Article Writing

or indeed anything else, and you’re happy to say nice things about us, then we’d love to hear from you!

Please drop us a line to with the subject line ‘Testimonial’ and include:

  • The work we did
  • Your website address
  • The address of the work we did, if relevant (eg your Facebook page address)
  • Your testimonial

We’re going to include the testimonials, along with links to your websites, on our website and our Facebook page, so we really appreciate your help.

Don’t want to publicise that we’ve done the work for you? You can still give us a testimonial and we’ll leave it as an anonymous one πŸ™‚

Thanks in advance for your help – we really appreciate it and it will help us out loads!


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Creative Commons License photo credit: Helga Weber

WordPress Plugin installation help

wpSince we posted our guide to installing WordPress Plugins we’ve had a lot of emails asking for help.

Not everyone wants to, or indeed can, install their plugins themselves and get them running, but it seems that lots of you want to install plugins on your blogs and don’t know where to turn.

So we’re offering WordPress plugin installation help on a first come, first served basis for a nominal fee (much as we would like to do this for nothing, the amount of requests we’ve had would have meant we’d do no paying work for at least a week!)

If you have seen a plugin on another WordPress blog and want it on yours, or have a specific plugin you want to install, then we’ll do it for you for just Β£5 per plugin.

This includes uploading / FTPing the plugin, activating it and amending any settings, as well as testing.

All we need from you is your WordPress login details and / or your FTP details.

Use the Paypal button below to book this service. The payment will trigger an email to you that will ask all the questions we need answers to, and we’ll install your plugin within 48 hours.

How do I install a WordPress plugin on my WordPress blog?

We’ve had quite a few enquiries recently saying “I want to install such and such a plugin on my WordPress blog, how do I do it?” so I thought a blog post was in order.

There are 2 ways to install plugins – through your admin panel and ‘manually’ – below are WordPress’s own instructions regarding how to do both.

Through the admin panel is easiest – log in and then:

From the Administration Panels, click on the Plugin tab. Once you have uploaded a plugin to your WordPress plugin directory, activate it from the Plugins Management page, and sit back and watch your plugin work.

To be honest, this does work well for most of the plugins – and if you have a little time, searching for plugins to install from the admin panel can while away a few hours, and result in you installing and playing with oodles of plugins – it’s very addictive!

If you have to manually installΒ  plugin it’s a little more complicated – you’ll need FTP software and your FTP logins (an address, username and password – if you don’t know them, your web designer/host can probably give them to you).

So, once you have this, follow these instructions:

  1. Read through the “readme” file thoroughly that usually accompanies a plugin, or the website article from where you found the plugin. It is often helpful to print out the instructions so you can check off the installation steps as you complete them.
  2. Upload the plugin to the wp-content/plugins folder in your WordPress directory online.
  3. Make any changes to templates or files as required by the Plugin instructions including adding Plugin template tags.
  4. Activate the Plugin:
    1. Access the Plugin Panel in your Administration Panels
    2. Scroll down through the list of Plugins to find the newly installed Plugin (if not visible, start from the beginning to check to see if you followed the instructions properly and uploaded the file correctly).
    3. Click on the Activate link to turn the Plugin on.
  5. Continue making any modifications necessary from the “readme” file instructions to make the plugin’s actions meet your needs.

They make it sound very easy, and if you know what you’re doing, it is. However, we do realise that the above 5 steps may sound like gobbledygook to some people, so maybe the video below will help:

If you’re still struggling to add a plugin to your blog, or to get it to work properly,Β  please see our WordPress Plugin Installation Help service.

Could you be the PR person we're looking for?

magglassAt, we’re growing all the time, and we’ve had a fantastic 2009 so far. But, like any ambitious person, I want more πŸ™‚

I’m looking for a freelance PR person or small PR company to help to spread the word about the services we provide, the results we achieve and the good we can do.

What I DO want:

  • someone who can write press releases, and will only do so when there’s a story / angle, no matter what I think πŸ™‚
  • someone with good relationships with journalists who will write good things about the Internet Marketing industry
  • someone who can get me interviews with relevant publications, on and offline
  • someone who can ensure that when an ‘Internet Marketing Expert’ is quote, that ‘expert’ is me
  • someone who can be as passionate about the name as I am, and spot opportunities I may not see

What I don’t want:

  • press releases that have no angle or story
  • online press release submissions with no follow up / reasoning
  • someone to send out random spam emails to publications on my behalf

A few things to consider:

  • I live my life by email and instant message, so you need to communicate with me in this way – I’m not a phone person πŸ™‚
  • I don’t want to have to chase you up for every little thing, I need to know what is going on at all times
  • I’m not buying purely on price πŸ™‚
  • I don’t care if you’ve not worked for a company similar to mine before, I do care that you show that you understand what I want and can tell me how you’re going to achieve it
  • I want an open and honest billing structure, with details of what I’ll get for my money, and how you intend to report those things back to me

If you think you’d like to be a part of this ‘project’ (which I am sure will change and become bigger as we get to know eachother more), and can bring a few ideas of your own to the table then please feel free to drop me a line to (And of course, please email me if you have any questions)

BE AWARE: I will not take phone calls on this matter – whether to ask initial questions, or to follow up proposals. Everyone who submits a proposal will get a reply and will be considered. It’s up to you how detailed or short you make your proposal; just make it stand out!

Also please know that this process could take a couple of weeks due to other things going on in my life right now – I won’t be making an instant decision, but neither will I waste anyone’s time.


This page has had a fair bit of interest, and a few responses – I just want to clarify a few things:

  • When I said no phone calls, I really did mean it ….
  • That includes emails saying ‘give me a call today and we’ll chat’
  • If you want to come and ‘see me in my office’ you haven’t done your research πŸ™‚
  • Those telling me that they can help ‘get my name out on the internet’ – you haven’t done yours either πŸ˜‰
  • I’m not looking for SEO or Social Media help (sensing a theme here?)
  • If you’ve sent me a price, and not asked any question or shown that you know anything about me, then I’m probably not going to be interested
  • Much as I appreciate barter offers, I want to pay someone cold hard cash for this, so there are no grey areas. If you wnt to return that cash to me for my services, that’s up to you!

I’m not asking for all your ideas, which I will then steal and take to the lowest bidder, I’m asking for someone who can show that they know who I am, what I want, and can come up with some thoughts of their own.

I’m easy to find out about – even my mum knows what I’m up to through the powers of Facebook, Google and Twitter!

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