One of the issues that a lot of people have when writing blogs is that they can't think of anything to write about. One way to stimulate the creative juices and come up with ideas is to scan through the news. Just reading a few news stories can give you something to write about, so let's see what headlines we can find for blog posts today, and what sort of blogs could be written:
- The Telegraph has: Gender disappointment – coping with the 'wrong' baby. If you run a children's type website, this would be great to write about and generate discussion. Similarly if you run a life coach or counselling blog, it's a controversial subject sure to get the comments flowing. Obviously it would be a good subject for a blog on a pregnancy website. Blog titles? How about: "Is there such a thing as the wrong baby?" Or "Did you wish your boy was a girl?" Or "How to cope with Gender Disappointment guilt'? Something about the biological reasons people want a certain sex child. Or maybe tie it into the Chinese situation where baby girls are often dumped because boys carry on the line.
- I'm too fat for fashion says size 8 Gemma Atherton is a headline on the Daily Mail website today. Again, a controversial subject that it's easy to write about. A women's site, food blog, weight loss site, life coach, and many more spring to mind when I think of this one. Blog titles such as "When the perfect 10 is weigh too big", "No wonder our kids are anorexic" or "Does size matter"? Something about how clothes sizes have changed in the last X years. How about something comparing men's sample sizes with women's sample sizes?
- The Sun and other papers are leading with the news that David Cameron has slashed Cabinet Ministers' pay by 5 percent. Again, great fodder for a number of blogs – recrutiment and jobs, accountancy, political, even just general business. How about "How cutting salaries can increase performance"? Or "Why 5% off your salary could mean X% more marketing"? Or "Why you don't have to be a government minister to make difficult financial decisions"? Maybe something about how to present a pay cut to your staff?
- The Guardian has an article about Wall Street banks being investigated over links to rating agencies. Perfect for a number of industries to write about – financial, property, investment, to name a few. Apart from writing about the story, think about other angles to it – how about a blog about whether the rating agencies are a good way to 'value' sub prime mortgages these days? Or an FAQ on sub prime mortgages? Or "What is a sub prime mortgage and what's all the fuss about ratings?" "Why you need a sub prime mortgage" I could go on forever on this one!
- For something a little different, the Times is reporting that lobsters should be worth more than £3. While this is obviously great blog fodder for a foodie or recipe site, it could lend itself to many other blogs too. Most bsuiness blogs could write about why spending a little more is often a good thing. "When the lowest price doesn't mean the best value". "You really do get what you pay for" "Don't be like the lobsters; cheap as chips' and many more headlines spring to mind. I write blogs for (among others) a building company, a telemarketing company, a kiddie's clothes company and a greetings card company – that one story allowed me to think of a blog for each of them – and many more!
So there you have it, off the top of my head, 5 stories that could lead to blog posts. So when you're short of ideas, grab a cup of coffee and trawl through the newspapers – you're sure to find soemthing that you can write about.
I can guarantee that whatever your industry, one of the papers has something in it today that you could turn into blog fodder. In fact, I'm so sure that if you post your blog address in the comments below, I'll find you a news story and give you a headline – how's that for being sure of myself?