Reading some of my posts recently, you could be forgiven for thinking that I am forsaking all other social media channels for the ‘new kid’ that is Pinterest.
Let me set your mind at rest.
Yes, I love Pinterest, yes I think it’s generating fantastic traffic and sales, and yes I do think it’s going to be the ‘next big thing’.
Let’s not forget that although it’s been around for a couple of years, Pinterest is still a novelty to a lot of people, still new enough and different enough to be exciting and fun, and still a bit of an unknown quantity.
I know it’s generating traffic and sales for people, and that traffic is surpassing Facebook and Twitter, but how much of that is due to the fact that it’s new and everyone is ‘playing’ with it?
Facebook did the same, as did Twitter, and even Google+ when it was first opened up to the masses.
But for every Facebook and Twitter, there’s a Google Buzz, a Plurk, and many more, that have either fallen by the wayside or become graveyards.
Yes, I believe that everyone should be getting what they can from Pinterest while it’s hot; that doesn’t mean you should abandon your other social profiles, no matter how many articles you read saying Pinterest is generating X times the traffic of Y.
Social Media Marketing is about the whole, not just little pieces – Pinterest is just another piece in a jigsaw that can help you make more of yourself online.
Look beyond the hype, use it for what it is right now, and if it’s still generating the same results in 6 months, then maybe we can all agree it’s the next big thing.
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