Google Adwords Business Credit Card – will you be getting one?

So, Google are now offering some Adwords advertisers the chance to own their very own Google Adwords credit card – an interesting development I’m sure you’ll agree.

Putting aside how cool some people will think it is to have a credit card with Google plastered all over it, is it really a good idea?

I’m not convinced, I have to admit. It all seems a little gimmicky to me.

They say:

It will be easier to keep an eye on your AdWords spending.
When your AdWords spending is on a single statement and not mixed in with other expenses, you can see what you spend every month and adjust as you see fit. Plus, it means you’ll have plenty of credit available for AdWords.

I say let’s be honest – how many advertisers really have a problem finding their Adwords spend on their usual credit or debit card? I don’t, my VA doesn’t, my accountant doesn’t – how difficult is it?

They say:

You’ll get more flexibility across your entire budget.
Maybe 2013 is the year you finally make that one big business purchase. Or maybe you’d just like to breathe a little easier at the end of the month. Either way, your existing cards will be free for other spending.

REALLY? Spending money on another credit card gives you more money to spend on the ones you already own? What kind of logic is that? Your Adwords credit card can only be used to top up Adwords accounts, so it’s not giving you access to extra money, but are Google really recommending that you spend the money you now have free on the original card you used? I’m not so sure that’s the best way to sell their new product…

They say:

And by the way, it all comes with a low 11.9% APR Representative (variable) interest rate and minimum monthly payments.

Now, I’m no financial whiz kid and I don’t know a lot about credit cards, but a quick Google search shows that that rate of APR isn’t bad. However, it’s not so good if you take the credit, pay the interest AND spend the money you’ve freed up on another card.

But I’m not here to lecture you about spending – I want to know your thoughts.

Will you be applying for your Google Adwords Business Credit Card? Do you have one already? Is it more than just a gimmick? Am I being a little cynical? 😉

Let me know your thoughts in the comments below!

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Charities and not for profits – could you be eligible for a Google Grant?

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Using their power for good, Google has launched a campaign aimed at raising the awareness of charities. Using their own Google AdWords programme, this grant entitles selected not-for-profit organisations to have free advertising alongside the usual relevant organic search results.

In the past, these ‘pay-per-click’ – or PPC – adverts have been restricted to companies with a larger marketing budget whilst charities lose out on both exposure and potential subsequent donations. But with this Google Grants campaign, charities are entitled up to $10,000 worth of free AdWords advertising per month that can not only enhance awareness, but also encourage potential volunteers to step forward who are just as valuable as monetary donations.

How Google AdWords work is really very simple. A company (or in this case, a charity) selects certain keywords and phrases their potential audience is likely to search for in Google. Then, when a Google user searches, for example, ‘cancer treatment’, an ad for a relevant charity such as Cancer Research will appear in a prominent position next to the organic search results. This means that the charity only reaches targeted and relevant audiences who are likely to be interested in the organisation.

These keywords and phrases can be changed at any time to reflect both on- going and temporary campaigns running via their charity’s website. Words cannot, however, be used if they do not reflect the charity’s primary focus or links that don’t lead to their own website. Other than that, the charity has free reign to choose and change their most important and useful keywords to attract Google users.

As well as other criteria, Google also offer Grantspro which is basically Google Grants for advanced charities that regularly reach their $10,000 monthly cap. If this figure is consistently reached and the charity abides by a couple of other qualifying terms, their AdWords monthly budget can be extended up to $40,000, sky-rocketing the charity’s online presence and potential donations and volunteer pool.

Applications are constantly being accepted by Google, so get in touch today to see how your charity or not-for-profit organisation could benefit from their Google Grants scheme.

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When traffic being LESS can be a GOOD thing

Heather_R's Twitter StatsYeah, I know, it sounds weird doesn’t it?

One of the things I talk about a lot is increasing traffic to your website, but I’ve recently had a conversation with a client in which I had to remind him that less traffic can actually be a GOOD thing!

Let me explain. Getting lots of traffic to a website is great – it’s great for the stats, great for the ego and great if keeping your job revolves around how many people visit your website. Yep, great. But it’s NOT great if that traffic isn’t buying. Or if that traffic costs you a lot of time / money / effort. Or if that traffic doesn’t stick around, or never comes back.

In those scenarios, that traffic is just pointless numbers. And then it’s not so impressive. eh?

In my client’s case, his Google Adwords campaign was bringing him a LOT of traffic. It was also costing him a lot of money. And making very few sales. We took out the generic keyphrases and replaced them with a lot more niche phrases, and his traffic went down by 40%. He panicked. He’d logged into his Google Analytics account and found out that his traffic was down by 40% and felt that there was something massively wrong with what we were doing.

Until he looked at his cost per sale.

As Google Adwords is a pay per click system, he had to pay for every single click he got to his website from that source. And on the generic traffic he was creating, those clicks cost A LOT. The keyphrases we replaced them with were more niche, less competitive, and cost a lot less. So he saved money.

But that’s not all.

The keyphrases we replaced them with were also a lot more focused, and more likely to bring INTERESTED customers to his website – customers who picked up the phone and bought, who emailed and asked questions and who purchased his services.

Niche and targeted traffic is always going to be better for most websites than wide and generic numbers – it’s more likely you’ll find people who are interested in your products or services, and that you’ll spend a lot less money / time / effort attracting them.

Huge amounts of traffic is great, but at the end of the day it’s cost per sale that counts – is your traffic generating enough sales to cover it’s cost in financial and time terms?

If not, maybe it’s time to realise that LESS traffic can be a GOOD thing…

Higher Google Listings – what and why?

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google

* Most people research companies and suppliers on the web rather than using Yellow Pages, Thomson Local etc.

Pros

* Front page listings mean much higher visibility
* Ability to choose appropriate phrases
* Managed service no real input / time needed after initial setup
* Ability to choose level of service

Cons

* Not guaranteed
* Not immediate
* If phrases are very competitive then results unpredictable
* Ongoing process rather than one-off fix
* Larger sites need higher service

Other services that enhance it / it enhances

* Article Marketing is a natural fit as part of SEO is getting good links back to the site
* Works well alongside Google Adwords for short term fix with long term solution
* Works well with Social Media Marketing due to back-links

Interested in our Higher Google Listings service? See our prices page for more info, then contact us for more info!

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