Get the 30 Day Blogging Challenge for free!

bloggingchallengeLooking to make more of blogging in 2014? Then the 30 Day Blogging Challenge is for you – and for the next few days it’s FREE on Amazon!

Find out:


  • How to write headlines that do well in search engines
  • What to blog every day for 30 days
  • How to vary your blogs and increase your audience
  • How to increase comments and interaction on your blog
  • Why adding a picture to your blogs is vital
  • How to make your blogs look better
  • How to track which blogs are doing the best
  • How a call to action can increase take-up by 65%
  • Why guest blogging is vital
  • How to use tags
  • and more!

This vital guide gives you a great grounding in blogging if you’re a newbie, and some great ideas if you’ve been blogging for a while – and it’s FREE on Amazon right now!

What are people saying about the 30 Day Blogging Challenge?

Here are just some of our Amazon reviews:

I signed up for Nikki’s blogging challenge a while back because I was a little frustrated at the lack of movement I was getting in any of my social media efforts, and was aware that I was writing easily, but with little direction.

Her challenges are brilliant – if you’re a person who needs to be nagged then getting one tiny task a day is perfect. They’re like mini-homework-bites – you have only one task to do; you are told exactly what that is, so for example it might say “Today you are going to choose one of your products/services and blog about why it would benefit someone”. She always gives a few examples, some hints, some important things to remember, and is available for help if you get really stuck.

Alternatively, if you actually like to sit down and study, then you can get her Challenges in book format. What is really clever, in particular about her Facebook, Twitter, and most certainly her SEO Challenges, is that they build over time – so whilst you can dip in and out (and I do every time I write a blog post, so I keep it fresh, stay disciplined and don’t fall back into bad habits) you are also building on solid foundations – many tasks build on previous tasks. She also helps not only with content and context, but the technical stuff too – such as how to add Facebook comments to your blog, or to do important search streams in your Twitter account. She also gives you tips on good apps/online resources out there we should be using to help achieve our social media goals.

I’ve been blogging for over 4 years. I have 3 blogs. BUT Nikki’s reputation was such that I checked out her book.
If only I’d had the benefit of her advice when i started.
But even now there are some wonderful nuggets and ideas. She explains things in a very simple to follow way and has inspired me to try out many of her ideas.
Highly recommended!

Nicky Pilkington’s #30Day Challenges are the best available about professional use of social media. The first I did was ’30 Day Blogging Challenge’ which not only got me writing substantially but with purpose for my catering company, MoreSouth. It was not just informative but interactive and social. I furthered my own skills and got to know many other business bloggers.

The 30 Day Blogging Challenge helped me at a time when I was flagging. Constantly worried about content or ideas for fresh blogs, I turned to Nikki’s challenge and found myself inspired. I would seriously recommend this to newbie bloggers or those that have found their established blogs have gone “stale”.
Thanks Nikki.

But don’t take their word for it – go get the book for free now! (And don’t forget to leave your own review!


50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. – this is an amazing free application that will graph your Tweet stats for you. – will tell you how many people your Tweets reached, counting reTweets – well worth playing with. – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on

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