10 Things to Post on your Facebook Business Page

tweegram(2)It seems so easy – click a few links and hey presto, you have a Facebook business page!

But then comes the hard bit – you need to gain ‘likers’, keep them interested, get them to participate, keep the page going on top of all your other efforts, don’t let it get dull and boring, not be too self promotional – AARRGGHHHH!! How on earth can you think of all that AND run your business?

Well, worry not, here’s a quick list of 10 things you can post on your Facebook Business page to keep it interesting and encourage interaction – feel free to let me know your thoughts in the comments below.

1) Questions – Update your status each day, but rather than telling people what you’re doing right now, ask them a question. It’s clear by looking at the statuses of people on Facebook (whether individuals or businesses) that asking a question provides a massive response. Let your fans and contacts feel involved – ask them a question related to your business right now.

2) Videos – It doesn’t even have to be your video! It could be a demonstration video from YouTube, a funny video related to your industry, or a music video if you like, but video reaches people that words sometimes don’t. If you have your own video, then even better; either way, break up the monotony of your page with the odd video to keep things interesting.

3) Links to sites other than your own – yes, we know it seems to go against the grain. You started a fan page to promote YOUR business, right? But people soon switch off if your page is nothing more than a list of links to your website, so show them that you’re not just in it for you. Post links to other websites – interesting blogs about your industry, funny stories, news items, even (gasp!) competitors sites occasionally. If some of these sites belong to your fans too, then you’ll inspire loyalty and may get the same in return!

4) Requests for more fans – ask your fans to use the ‘share’ button or the ‘suggest to friends’ link to share your page’s details with their friends on Facebook. It may not have occurred to them to do so, and if you don’t ask, you don’t get!

5) Links to discussions on your wall – if one of your posts isn’t getting the responses you want, it may be that people just aren’t noticing it! Post links to interesting discussions on your Business Page wall, and ASK THEM TO COMMENT!

6) Photos & pictures – again, a great way to break up the relentless words of a business page, photos tell your fans more about you and your business. Post pictures of your premises, your customers, your products or services, diagrams, cartoons, in fact anything that you have that is related to your business.

7) Links to your blog – If you use a plugin, you can do this automatically, but even if you don’t, when you post a new blog, link to it from your Business page – encourage comments and contributions – remember, no asking, no getting 🙂

8) Events – use the events tab to post details of time sensitive special offers, open days, launch days and more. It’s an often forgotten tab but can be very useful if you think about it a little differently 😉

9) Notes – the notes tab can be used for lots of different things; mini blog posts, testimonials, quotes, thoughts – anything that is too big to be put as a status update. It’s another way to add extra interest to your fan page

10) Thanks you to your fans – if your fans are interacting, then it’s worth taking the time out to post a public thank you to them every so often. You can do this by posting a status update and referencing certain fans by prefacing their names with an ‘@’ sybmol. You could go one further and offer prizes or giveaways to a couple of fans per month, given to those who interact the most and the best.

So there you have it – a quick and dirty list of ways to keep your Facebook Business Page interesting. Without interaction and interest, a page quickly becomes nothing more than a list of links, with no intrinsic valu whatsoever. Don’t let your Business page fade away!

No time to sort out your business page? Stuck for what to post? Fans not interacting or even following you? We might be able to help – check out our Free Facebook Business page offer.

How to promote your Facebook Fan / Like page to your Facebook contacts

You've got a fan page and you love it. Every day you lovingly add content and nurture it, but the fan / like count is stuck in single figures – how can you make it rise?

One thing that lots of you forget is to USE YOUR NETWORK! You have contacts on Facebook alrady, right? People who are intersted in what you do? So ask THEM to become fans of / like your page.

There are two ways to do this:

1) Share the page with your contacts.

This is the more passive of the two ways, and perhaps the easiest to do. On the bottom left of your page there is a button labeled 'Share'. I mean the VERY bottom left, way, way down there – scrolled all the way down? There it is 🙂 It looks like this:

facebook share button

Clicking on that button will post details of your page to your Facebook profile, with the option to add a message if you want:

post your facebook page to your profile page

So your update will appear in people's news streams and they can then choose to become a fan of your page.

The second way takes a little more time, but is usually more effective in gaining fans.

2) Top left, underneath the logo of your page, is a link that says: Suggest this page to friends:

suggest to friends

Once you click on that, a pop up box will appear with details of all of your friends in it – you can filter these by various criteria but the default view is all of your friends:

friends list

If your friends are faded out, this means you've already invited them or they are already fans of your page. Anyone else can be clicked on to be invited – you can click on as many as you like, and then press 'send invitations' and they will receive an invitation to become a fan of / like your Facebook fan page.

Don't send invitations too often, and don't invite the same people all the time (once they 'ignore' your invitation, it appears that the Facebook system lets them be invited again so it's worth keeping a note of who you invited if possible).

Hopefully this post will help you to gain more fans for your page – and remember, you can do the same for any page you're a fan of / have liked, so if you find a fab Fan / Business page you just want to tell everyone about (cough…) then you can invite people to follow it in the same ways mentioned above.

Have fun!

Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google