10 ways you could be failing with Google Adwords

If you’re new to Google Adwords, or even if you’ve been around a while, it’s easy to fall into bad habits and miss out on a few tricks that could really help you out and save / make you money.

This great infographic from TechWyse Internet Marketing shows the main 10 ways people fail with Adwords, covering:

  • Broad Geo-targeting
  • Unfocused display network campaigns
  • Uncategorised ad groups
  • Low quality landing page score
  • Unchecked autospend
  • Broad match ads
  • No keywords in ads
  • Huge keyword lists
  • No negative keywords
  • No conversion tracking

I could write pages on the items above, but this infographic puts it far more succinctly 🙂


Facebook changes the rules on business pages AGAIN…

FAIL stampFirst they renamed Fan Pages to Business Pages, now they’re messing with the way things look.

I have to say I’m not too happy with Facebook over these changes, as they’ll affaect thousands of people who have invested time, effort and money in their Facebook pages.

So what’s happening?

1) The Boxes facility and tab is being removed. So if you have spent time making a really nice layout on your Boxes tab (which some people have) – you’re going to lose it as from next week. It’s not being changed, moved elsewhere or streamlined – it’s being removed. That also means that if you used the boxes facility to have a sign up form, or Google Analytics, or nice graphics, in the left hand side of your Facebook page, you’ll lose it.

2) The size of custom tabs is being changed. So if you spent money on a custom welcome tab, it won’t fit. The new size is 520 pixels, so if you’ve designed to the old 750 pixels size, your tab is going to look mighty odd.

Now I’m unhappy about this on my page, but I’m also unhappy about the 100+ pages we’ve set up for clients – all of their custom tabs will now be the wrong size, and if they want us to fix them, we’re going to have to charge. Yeah yeah, I should be happy I can make more money, but I’m not. To put it bluntly, it’s going to be a lot of work if everyone comes back wanting them changed, and I hate to have to be the one to tell them.

How are the changes going to affect your page?


Creative Commons License photo credit: hans.gerwitz

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