How can I get more people to see my posts on my Facebook Business Page?

screenshotfbpageThe recent news that Facebook is reducing the visibility of posts on Business Pages has had the small business community in uproar.

I’ve seen people deciding to give up their Business Page, ranting about Facebook, worrying that all their hard work will now go to waste, and more.

It appears that posts made on Business pages could now reach as little as 2% of ‘likers’ – I have almost 2500 likes, so this means that my posts could potentially only reach 50 people each time I post. For someone with only a few hundred likers, this number would be in single figures – hardly inspiring is it?

However, there is an answer. It involves a little work on the part of the Business Page owner, but it’s worth it in the long run if you want to make the most of your page without paying for promoted posts.

Currently your posts will only appear in the newsfeed of a small percentage of your likers. But did you know that your likers can CHOOSE to see your posts and be notified when you post? That’s personal choice and Facebook can’t get around that.

The problem is that most Facebook members don’t know about this facility so you’re going to have to tell them.

How do my Likers get notified?

When someone likes a page, a drop down box appears:

getnotifiedIf your liker clicks the ‘Get notifications’ option, a tick will appear next to it, and any post you make will appear in their notifications along with details of friends posts and updates. It’s THAT simple!

So what’s the catch?

Well, you’re going to have to let your current and future likers know. Which means individual messages to each of them, either telling them this or pointing them to this blog post (I recommend the latter ūüėČ ) It’s going to take time if you have a lot of likers, and not everyone will take you up on the offer, but it’s definitely worth doing if it helps you to increase your reach.

What should I say?

A simple message saying something like this should do:

Hi, as you know, Facebook have changed their rules recently so that even if you like my business page you may not see updates. However, there is a way that you can ensure you see my posts – simply click on the ‘Like’ button and when the drop down menu appears, tick ‘Get notifications’. For more info on this please see http://www.nikkipilkington.com/how-can-i-get-more-people-to-see-my-posts-on-my-facebook-business-page/

A few of these messages sent out a day should see your potential reach increase massively.

I don’t have time for that!

You could use a VA to do this, or someone like me. I’m offering this service as a part of my ‘Let me show you Facebook can work for you – for free!‘ offer. I’d recommend sending out 20 or so a day and monitoring your insights to see how your reach has increased.

Please do share this post on your Business Page, and other Social Media, so all small businesses can see how to get around this.

And of course you can Like my Business Page and follow me on Twitter ūüôā

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Are you ready for the new Facebook Timeline for Business Pages

facebook business

facebook business (Photo credit: Sean MacEntee)

If there’s one thing we can rely on, it’s that Facebook will change things regularly whether we like it or not.

 
And let’s be fair,¬† that’s their prerogative – they give us a platform we can use for nothing to promote our businesses – it amazes me how many people forget that!
 
So, new timeline is coming for Facebook pages, in one fell swoop wiping out the good work that’s been done with landing pages, changing the game yet again – are you ready for it?
 
In good news you can use that fab cover photo to promote more of your services; that can’t be bad, right?
 
In other not so good news now there’s no real incentive for people to ‘Like’ your page as you can’t encourage them as easily as you could with landing tabs.
 
I’ll be interested to see how this one plays out if I’m honest.
 
If you want to make the most of your Facebook Business Page, then the following blog posts are worth a read:
 
  • The death of the default landing tab
    As I’ve said, default landing pages will be of no use anymore, but this blog post has some good points about why you shouldn’t really worry about that. The upshot is that most of your traffic comes from your items in people’s news streams, so concentrate on great content and you should be fine.
  • Facebook EdgeRank – what is it?
    Have you ever wondered what makes your Facebook posts show up where they do? Or how you compare to your competitors on Facebook? This article will shed some light and give you something to play with.
Facebook can be great for business, and it’s well worth giving it a go if you’ve poo-pooed it before now – check out our 30 Day Facebook Challenge if you need a bit of help!
 
Happy Facebooking!


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The Phases Of Adapting To Social Media Changes

A guest post by Henry Fitzgerald

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Twitter has changed its layout.

If I’ve learned anything at all from social media, it’s this: Every time Facebook changes anything,¬†no matter how minute, people will complain.

While everyone champions the phrase, change is good, the moment it actually comes into¬†contact with our News Feeds, we’re ready to revolt against the highest of all social media¬†executives.

We feel violated, under-appreciated, wronged. For at least two days, the new features are all¬†anyone will talk about. But soon enough, we forget all about it. And it’s like it never happened.

And now, with Twitter jumping on the bandwagon of changes — enough is enough.

It’s time to get over it.

We can’t do anything about the changes, but we can change the way we react. Check out¬†this guideline of social media changes, and how you or your small business can navigate the¬†unpredictable waters of the web without drowning in a Sea of Angry.

Phase 1: Anger and Complaints

This phase usually begins by Facebook adding a 3-centimeter tool bar to the bottom of the¬†page. People will first post a status update asking if anyone else sees the same thing. With their¬†suspicions confirmed, they will then begin complaining about how those 3-centimeters cut into¬†their News Feed. They’ll say they don‚Äôt use those tools anyway. They will become angry.

This phase is useless. Your endless anger and complaining is only hurting you and the life of¬†your laptop battery. While it’s difficult to avoid complaining, please realize that it in the end, it’s¬†worth nothing. Scoff gently at those who spend three days griping about the toolbar, and move¬†on.

Phase 2: The Boycott

This phase is also useless. After the toolbar fiasco, people will make claims that they have no¬†intention of acting upon. Claims, for instance, like “I’m not getting back on Facebook until they¬†move that stupid toolbar” or “I hate Facebook anyway. I’m deleting my page!”

The boycott phase is short, usually only a few hours. Don’t waste your time with making these¬†vacuous promises, and proceed to phrase three.

Phase 3: Reluctant Acceptance

Here is a good place to start. When social media changes, just roll with it. Twitter’s changes¬†are going to be huge. For some, the new layout has already been rolled out. Facebook’s new¬†timeline feature is going to be huge too, rolling out at different times for everyone. If small¬†changes set people off, imagining what this huge restructure will cause conjures up visions of¬†riots or a Cyber World War. Some will post links about pressing the right buttons to get your¬†page to revert to the old settings or how posting the comment on 16 friends’ walls and then¬†restarting will bring it back. It’s not coming back. It’s not going to work. Just move forward.

Everyone will get to the acceptance phase sooner or later, so you may as well beat everyone to it. Making the new changes work for your small business will keep you ahead of the curve. While it can be tempting to sit around and wish for things to go back to normal, your time is better spent diving right into the changes.

Phase 4: “What Did It Used To Look Like?”

This phase is where we live in between changes. After griping for a few days, we soon come to¬†realize we have no idea what the old layout used to look like. Do you remember what Facebook¬†looked like last year? Or even last month? It changes so much that we can’t keep up.

Typically, these changes are done to make the experience easier, though it seems uncomfortable at first. Explore the updates and find ways to make it work for you. That is, before it changes again.

Henry Fitzgerald is a technology consultant based in Seattle. When not geeking out over the latest tech gadgets, he spends his time cooking, playing soccer, and sailing. Check out his tech blog here or follow him on twitter: @hfitzy34

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Recent Facebook Page Changes – what do they mean?

fbpageA Guest Blog By Angie Stewart of Maginus

Last week Facebook announced an upgrade to managed pages. According to Facebook,¬†these improvements provide ‚ÄúBetter Communication‚ÄĚ, ‚ÄúMore Opportunities for Expression‚Ä̬†and ‚ÄúImproved Relevancy‚ÄĚ. So what does this all mean and how can it help you as a Facebook page¬†owner? And what new opportunities does it open up?

Below I’ve outlined what it really means for your business and how it can help your brand.

Interact as your page

Previously, Facebook did not have the functionality to comment on other facebook pages as your page. Any comment you made on other pages would be from you personally as opposed to your page. There was a work around for this, but it was not ideal and not suitable for all situations. This new functionality allows you to increase exposure of your page by commenting on and liking other
industry relevant Facebook pages.

Notification about Fan activity

This is very useful as many find it unproductive and often unachievable to keep checking Facebook pages for activity at regular intervals. This new functionality provides you with e-mail notification of comments and activity meaning you can respond immediately to customers. You don’t need to do anything to get these notifications, as default, all administrators of your Facebook page will receive
them.

Photos and Images at the top of the page

This is another nice option for many brands. Perhaps you want to showcase your some of products, encourage people to events with enticing images of the last ones or encourage client interaction with images of them at your store/branche/venue. There are many ways you can creatively use this space to enhance your brand.

Feature Favourite Pages

This is very useful if you are a large company with different pages for separate products or niche offerings, as you can feature one on the other. It can also be used for mutually beneficial relationships with other companies operating within a similar field. I.e. if you sell outdoor clothing, you may wish to pair up with camping sites and outdoor activity clubs for reciprocal features.

Identify Admin Users

In many situations, it’s beneficial to have a personal face to the brand. People like talking to people not logos, so the ability to show page administrators will increase interaction and trust for a lot of brands.

All in all there are some great changes that, in my mind, will really help you to grow your brand and increase your exposure.

Angie Stewart, Online Marketing Consultant at Maginus. Maginus are a Manchester based online marketing services provider. Angie is a keen contributor to many industry blogs as well as recognised as SEOAngie on Twitter.

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