How to promote your Facebook Fan / Like page to your Facebook contacts

You've got a fan page and you love it. Every day you lovingly add content and nurture it, but the fan / like count is stuck in single figures – how can you make it rise?

One thing that lots of you forget is to USE YOUR NETWORK! You have contacts on Facebook alrady, right? People who are intersted in what you do? So ask THEM to become fans of / like your page.

There are two ways to do this:

1) Share the page with your contacts.

This is the more passive of the two ways, and perhaps the easiest to do. On the bottom left of your page there is a button labeled 'Share'. I mean the VERY bottom left, way, way down there – scrolled all the way down? There it is 🙂 It looks like this:

facebook share button

Clicking on that button will post details of your page to your Facebook profile, with the option to add a message if you want:

post your facebook page to your profile page

So your update will appear in people's news streams and they can then choose to become a fan of your page.

The second way takes a little more time, but is usually more effective in gaining fans.

2) Top left, underneath the logo of your page, is a link that says: Suggest this page to friends:

suggest to friends

Once you click on that, a pop up box will appear with details of all of your friends in it – you can filter these by various criteria but the default view is all of your friends:

friends list

If your friends are faded out, this means you've already invited them or they are already fans of your page. Anyone else can be clicked on to be invited – you can click on as many as you like, and then press 'send invitations' and they will receive an invitation to become a fan of / like your Facebook fan page.

Don't send invitations too often, and don't invite the same people all the time (once they 'ignore' your invitation, it appears that the Facebook system lets them be invited again so it's worth keeping a note of who you invited if possible).

Hopefully this post will help you to gain more fans for your page – and remember, you can do the same for any page you're a fan of / have liked, so if you find a fab Fan / Business page you just want to tell everyone about (cough…) then you can invite people to follow it in the same ways mentioned above.

Have fun!

How do I add Google Analytics to my Facebook Fan Page?

We’ve been adding Google Analytics to clients’ Facebook fan pages over the past couple of days, and they’re loving it!

It’s not difficult to do – all you need is:

  • A Google Analytics account
  • A Facebook Fanpage
  • The FBML application
  • Some generated code
  • 10 minutes spare

There’s a fantastic guide to it here: How to add Google Analytics to your Fan Page

The basic premise is:

1) Add a new profile in Google Analytics

2) Use the Analytics Tracking code here to generate some code

3) Install the FMBL application on your fan page

4) Add the code generated in step 2 to the FBML page you want to track.

5) Check stats tomorrow!

The guide in the link above is great, and walks you through the process easily.

If, however, you’re having problems and can’t get it installed, then we’re offering a basic no frills installation in return for a donation. You can purchase it below. Why a donation? Because although it takes next to no time, we can’t offer it for free or we’d be inundated and have no time for ‘real’ work. This way, if Leigh spends 6 weeks adding Analytics code to Facebook pages, at least she’ll get paid for it! You can choose the amount you pay, so just pay what you think it’s worth.

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Quick Facebook Fan Page tip – your web address

It’s amazing how many Facebook fan pages I come across that haven’t thought of this, and it works well to drive traffic to a website so I’ll share it with you 🙂

On the wall of your Facebook fan page, you have a space to write a little bit of info about your website. In this space I see people putting how long they’ve been in business, what they do, who they’re looking for, and all this is good.

wwwfb

But did you know that if you post your website address (using http://) then it becomes a clickable link?

On one Facebook fan page we increased clickthru to the website by over 65% just by doing this.

Make it easy for people to click through to your website – put your web address in the left hand box and don’t make them search for it by having to look through your posts or cliek on the ‘info’ tab – us internet users have short attention spans you know!

Let me know if this makes a difference to you!

New client welcome – Multi Heat & Energy Systems Ltd

Rather apt for this time of year, Kevin from Multi Heat & Energy Systems came to us for help in setting up a Facebook fan page that reflected his website and allowed him to reach people on Facebook.

Multi Heat & Energy Systems are the UK distributor of HeatStar – The professional Infrared-Heater with universal burning position. A seamless integration of technology and form which transforms a neglected sun room, terrace, conservatory or patio into a fully functional space for every day of the year. Sounds great to us as we’re wrapping up warm and feeling the cold since the cold patch hit us!

It’s early days for the Fan Page, but we have plenty of plans for it, and hope you’ll consider becoming a fan and showing Kevin and his team that Facebook can work, even for the most niche of products!

And of course if you’re interested in your own Facebook Fan Page, see our latest fanpage special offer.

Getting a Facebook Fan Page username / vanity URL

Lots of people have set up a vanity URL for their Facebook profile, making it easier for people to remember their Facebook profile address – mine is http://www.facebook.com/nikkipilkington

But not everyone realises that they can do the same for their Facebook fan page.

Simply visit http://www.facebook.com/username/ where you should see the following (with your name replacing mine, of course!)

fbunClicking on the ‘set a username for your Pages’ should bring up a list of any fan pages you are Admin of. Then you can choose your name.

Choose something easy to remember, and relevant to your business. I went for http://www.facebook.com/internetmarketingbynikki

Remember though, once you’ve chosen it you can’t change it, so choose well!

Also, you can’t get a username until you have 25 fans, so make sure you’re promoting your Facebook fan page well!

There are more details on Vanity URLs / Usernames for Facebook Fan Pages here: http://www.facebook.com/help.php?page=900

Feel free to post a link to your Fan Page in the comments below – I’m looking for good examples to feature in future blog posts.

Don’t have a Fan Page? Check out our limited offer for Facebook Fan Page Creation

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