The 30 Day SEO Challenge is FREE on Amazon Kindle over the weekend!

30dayseoYes, I’m doing it again!

Last week it was the 30 Day Blogging Challenge, this week the 30 Day SEO Challenge. On Amazon Kindle. FREE. For 3 days only.

If you’re struggling with SEO and getting your site to show up well in Google, then this ebook could be for you.

In this Challenge you’ll learn about:

  • Finding the right keyphrases
  • Making META tags work for you
  • Why Titles matter
  • How to get front page Google listings and keep them
  • Whether link building campaigns are worth it
  • How to get links to your site that really make a difference
  • and more!

Written in Nikki’s usual friendly chatty style, this 30 Day Challenge will take you from the depths of nowhere to the front page of Google in no time at all!

Get it now from Amazon

What do people say about the 30 Day Blogging Challenge?

This review is from: 30 Day SEO Challenge (Kindle Edition)
Nikki has managed to do something I’ve not seen before – easy to understand daily tasks which take you through the process of getting your SEO right. Now, I should point out that I did consider myself fairly well informed about what I need to do. I had a good awareness of tools available and considered that I hadn’t done a bad job of getting myself on page 1 of Google for my chosen phrases. However, I felt I was stuck, had pretty much implemented everything I knew but wasn’t moving forwards.The 30 SEO Challenge takes you through 30 daily tasks (the clue in the in title!) designed to guide you through the process of understanding what your customers are searching for. No specialist knowledge is needed (that’s good, because I don’t have any) and there’s no jargon. Just simple, effective tasks with a great list of resources introduced when needed. There is also a Facebook Group, specifically for the 30 Day Challengers – regular postings have kept me focused (I’ve got the attention span of a toddler!)As I said in the title of this review, I’m only on Day 8 but have seen enough to give it 5 stars. Thanks Nikki, I think I’ll be coming back to you for the 30 Day Blogging Challenge!
This review is from: 30 Day SEO Challenge (Kindle Edition)
The 30 day challenge was very easy to follow, every day a new idea to help improve my positions.
Also lots of tools, tried and tested for monitoring/boosting ranking. All in very simple non technological language. Anything I didn’t understand Nikki helped with.
Even before teh 30 days was up Bump Buddies was no 1 rank for my preferred keywords. I plan to re use it regularly.
HIghly recommend this e-book to others and any other Nikki Pilkington products.

Why is it free?

Well, my hope is that once you have received it and acted on it,you’ll pop back over to Amazon and leave me a review or maybe even buy one of my other ebooks. It’s by no means obligatory, of course, but I would love it if you did either.
So, what are you waiting for? Get it now from Amazon and kickstart your SEO today!

67 SEO Pointers for Blogging Beginners – a free guide

3D Team Leadership Arrow ConceptLots of the questions I get on Twitter and Facebook relate to blogging and SEO, and as I was typing up a quick and dirty guide to SEO Blogging for a client, I mentioned it to someone else and they asked for a copy. Then I mentioned it on Twitter and others asked. So I tidied it up a (little) bit, put it in PDF format and here it is 🙂

It covers:

  • Thinking of what to write
  • What not to blog
  • How much should I write?
  • How do I get people to comment?
  • Should I tweet and facebook my blogs?
  • Blogging for SEO – a quick and dirty guide
  • Making sure Google knows about your blogs

It’s not an advanced guide, it’s not rocket science and hopefully it’s not full of jargon.

I’m offering it free – all I ask is that if you like it, you drop me a line in one of the many places you can find me, and then direct someone else to this page by either Tweeting about it, Facebooking it, mentioning it on Linked in, writing a blog post about it, or shouting on the High Street with a megaphone (special kudos to those of you who do the latter!).

Get it free now by subscribing to our Blogging & SEO Newsletter below:

50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. – this is an amazing free application that will graph your Tweet stats for you. – will tell you how many people your Tweets reached, counting reTweets – well worth playing with. – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on

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Get 299 Steps to Blogging Heaven for just £1!

They’ve called me crazy before, but there is method in my madness this time 🙂

When I started writing ebooks way back when (the first being 299 Steps to Website Heaven), I had no real plan, no schedule, and not really much of an idea of what I was doing.

But over the last few months I’ve been writing more and more 30 Day Challenge ebooks, and if I’m honest, I love doing them. I’ve drafted in other authors, co-authors, and we’re even looking at putting some of them into real life print books.

So after a lot of thought I’ve decided I want to build on that 30 Day ‘brand’ (I say brand loosely as I’m obviously not the only one doing 30 Day Challenges!) and keep all of my future ebooks in that stable.

So, I’m retiring 299 Steps to Blogging Heaven (and Website Heaven), in order to concentrate on the 30 Day Challenges and not ‘dilute the brand’ (I know all the lingo you know 😉 )

However, as people are still buying 299 Steps to Blogging Heaven, rather than just abruptly remove it from sale, I’m offering it at just £1 until Monday 12th March 2012, when it will be removed, gone, an ex-ebook 🙂

Whether you’re an accomplished blogger or a complete beginner, you’ll find lots of really useful tips in this great ebook.

As a keen blogger – I’ve learned the hard way and spent lots of time working my way around the various blogging tools that are available. I blog for clients and get really good results. I’m always being asked how I get them – so I decided to put 299 Steps to Blogging Heaven together to answer all the questions.

Don’t worry if you haven’t blogged before – 299 Steps to Blogging Heaven guides you through starting, running and promoting a blog. It’s really straight forward – and puts you in control of promoting yourself and your business.

In the book i talk about:

  • The best blogging platforms
  • How to use categories and tags
  • How to think of things to write about
  • SEO for blogging
  • The secret tip that helps you to appeal to readers AND Google
  • Promoting your blog
  • Getting comments
  • Guest posting and why it’s great
  • and more!

So, if you want to grab a copy while it’s still on sale, pop over to 299 Steps to Blogging Heaven and pick yours up for just a quid.

Goodbye dear ebook, I knew you so well…

Google Adwords – Free Google Adwords ebook

 Adwords free ebook cover

We know from our overflowing inbox that lots of you have questions about Google Adwords.

It seems so easy – sign up, post some ads, get traffic, make money.

But as everyone who has tried it soon finds out, there’s more to it than that!

This FREE e-book will help you through the process of setting up and making money from your Google Adwords account – download it now with our compliments 🙂

See below for a full chapter list:

  • “Are You Prepared To Profit From Instant Web Traffic?”………………………….4
  • “10 Minutes To Instant Web Traffic”…………………………………………………..10
  • “Keyword Research Basics”……………………………………………………………..23
  • “How to Write Ads that Attract Clicks”……………………………………………….33
  • “Tracking Ads and Landing Pages”……………………………………………………45
  • “Adwords Keyword Strategies”…………………………………………………………55
  • Bonus Chapter – Finding Profitable Markets……………………………………….63
  • Bonus Chapter – Finding High Paying Adsense Keywords……………………..72
  • Bonus Chapter – Finding Profitable Keywords…………………………………….78

So what are you waiting for? It’s here, it’s fab and it’s FREE 🙂

299 Steps to Website Heaven – FREE for one day only!


Leading Internet Marketing expert Nikki Pilkington releases acclaimed E-Book FREE for one day only!

Author and Internet Marketing Legend Nikki Pilkington reveals the secrets to website success in her acclaimed E-Book ‘299 Steps to Website Heaven’, available for FREE download for one day only – August 1st 2008.

You may have the most innovative, extraordinary product on the market, but isn’t it frustrating that no one ever visits your website? You may as well hand it to the competition, along with the profits!

These days, web presence and Search Engine rankings are vital to the success of your business.   If you’re clueless about web presence, stuck down in the rankings, baffled by keywords and dumbfounded by density, you need this FREE E-Book. Without this crucial inside-information, you’re leaving a critical element of your Internet Marketing to chance.

But there’s so much conflicting advice from experts, it’s easy to be confused and it’s hard to know the truth. Search Engine Optimizers employ a wide variety of tricks and techniques to provide demonstrable results to their clients.  These SEO experts are more than happy to charge you an arm and a leg for it too!   If your business can afford the monthly expense of SEO support from an expert, that’s great!  But for the rest of us, there’s Nikki Pilkington’s 299 Steps to Website Heaven.

Imagine the time and money you could save by doing it for yourself!  And you can, because Nikki Pilkington’s 299 Steps to Website Heaven gives you concise, clearly written tips for optimizing your own website.

Following Nikki’s expert advice, you will learn to:

  • Understand the basics of Search Engine Optimization
  • Choose and employ Killer Keywords in just the right density
  • Utilize your new knowledge to gain Higher Search Engine Listings
  • Communicate effectively with SEO Professionals

With these valuable secrets in your own hands, you’ll benefit from the measurable differences in just a few weeks.   You’ll spend less time looking for customers, as increased traffic brings them directly to you!

This strictly limited offer E-Book is yours absolutely free to download on 1st August 2008 (GMT).

If you’d like to take advantage of this exclusive offer to download 299 Steps to Website Heaven completely FREE, click here to sign up –  or contact Nikki directly at

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