Think Social Media needs to take up all of your time? Think again!

One of the things I hear the most is how people stay away from social media because they think it will take up too much time, or they stopped ‘doing it’ as it sucked up their time.

This great infographic from Dendrite Park shows that this needn’t be the case. In just an hour a day you could:

  • Curate content
  • Write blog posts
  • Manage Facebook
  • Deal with Twitter
  • Explore Linkedin
  • Add to Google+
  • Use Social Bookmarking
  • Track and measure through Analytics

The accompanying article is well worth a read and might help you to get a handle on the time social media actually takes.


Why is Content Creation Good for SEO?

I tell clients all the time that content creation is an important part of SEO – and this nifty infographic gives some very good reasons why.

If you’re not creating great content, either for your site itself or as part of your blogging strategy, then you will be missing out in future.

How are you going to make great content a part of your SEO campaigns from now on?

Thanks to Brafton for the fab infographic.

How to create linkbait in 5 easy steps [infographic]

To a lot of bloggers, linkbait is the ultimate dream.

What is linkbait?

In its simplest form, it’s a blog post that generates lots of incoming links. It could be controversial, education, funny, informative or a mixture of those things. The idea is that the more links in, the more traffic, the better the search engine placements, and the more likely you are to make money / generate leads from it.

How do I create linkbait?

Well, that’s the thing – sometimes it’s easy, sometimes it isn’t. Sometimes an innocuous blog post can turn into linkbait without you even thinking about it, and sometimes your well planned (or so you think) viral post will just be a damp squib.

The fab Voltier Creative have created this great infographic to talk you through creating, generating, measuring and tweaking linkbait – if you give it a go I’d love to hear from you. (Click on the image to see the full size version)

Created By Voltier Creative Voltier Creative

Does more content mean higher Google listings?

uprightIt’s a simple question with a not so simple answer – my answer is “Maybe”

Adding more content to your site is a great thing to do, from a visitor perspective and from a Google perspective, but only if it’s done properly. Simply adding meaningless content for content’s sake is never going to be a good thing.

Well thought out content can be really good for higher Google listings though, for a number of reasons:

  • If well written and optimised, you have a better chance of writing specific content for different keyphrases you are focusing on
  • More content = more pages, and gives Google more to index
  • The more pages you have indexed for different phrases, the more likely you are to show up in long tail searches
  • The more well thought out content you have, the more useful your site becomes to visitors
  • The more useful your site becomes, the more likely it is to be passed on, Tweeted, Socially Bookmarked, etc

So, yes, more content can be good – but think it through. Badly written, over optimised content written purely for search engines won’t do you any favours at all.

Have a think about what you could add to your site right now to make it more useful to visitors AND help with those higher Google listings.

(photo credit: shioshvili)

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