Why WordPress is a Good Choice for your Website

Image representing StudioPress as depicted in ...

Image via CrunchBase

When you create a website, it is important that you choose a really good content system to help back up your great design. This will help you to manage your website more successfully and help it reach its full potential. WordPress is one of the best content management systems out there and is a great choice for any website. Read on for five reasons WordPress is a good choice for your website.

Popular
WordPress has got millions of users and there are close to 50 million WordPress websites in the world. This is a huge amount, and it suggests that they certainly must be doing something right for so many people to choose them for their website.

Lots of themes
Another great thing about WordPress is that there are lots of different themes that you can use. This means you can change the look of your website really simply: even if you are a complete beginner when it comes to websites, you’ll be able to choose a theme to suit your need and make your site stand out from the pack. With so many themes to choose from, there is something to fit with every style of site, from professional to fun and funky.

Easy to update
A lot of people also use WordPress for their websites because the content management system makes it really easy to update. The process for adding new content to your site is straightforward and efficient, so even if you’re not the best person in the world with technology, you’ll still be able to do it.

Customisable
WordPress also has loads of options that allow you to customise its themes so you can adapt your website to exactly what you’re looking for. This could involve something relatively simple such as adding your own graphics to the site, to more complex things such as adapting the code to meet your needs. There are also some great external software options that use WordPress to create fantastic, customised websites.

One of these options is Genesis Framework, which is powered by Studiopress. This offers a range of themes and has a focus on SEO, enabling you to boost the performance of your website while still benefitting from the best bits of the WordPress experience. There are different packages available for the Genesis Framework, which means you’re sure to be able to find what you’re looking for and, whether you’re a novice or an advanced user, it’s sure to be able to meet your website needs.

Multiple uses
There are also lots of different things you can do with WordPress. For example, as well as creating a professional website for your business using a service such as Genesis, you could also start a WordPress blog to further enhance your online business. There are also ways of linking WordPress to your social media accounts, such as Twitter and Facebook, so you can bring together all of your online activity into one place, allowing for more effective management and a more focused website that will ultimately be of benefit to you.

Enhanced by Zemanta

The one single way your Content Management System could be ruining your chances in Google

Angry Penguin

Image via Wikipedia

Content Management Systems are great. They allow you to update your site yourself, add and delete pages, upload pictures, link to files and more. And all without (hopefully!) messing up the look and feel of your site.

I’m a BIG fan of Content Management Systems (hereafter shortened to CMS).

HOWEVER, there is one BIG way in which your CMS could be ruining your chances in Google and other search engines, and that is if it doesn’t let you change the title and META tags on each and every page.

When I talk about title, I mean the title that appears at the top of the browser, not the title / subject of a page. When I talk about META tags I’, talking about the META description tag that tells Google what description to show for your page.

Now, I know that a lot of CMS DO let you do this – and that’s great. But in the past 6 months alone I’ve come across 4 clients with CMSs that WON’T allow this.

Let’s put it bluntly – it’s NOT enough to be able to change a ‘master’ set of tags that govern the whole site – you need to be able to change the <title> and <META> tags on each and every page individually so they can say something different.

Why?

Because it’s not possible to optimise a site for every phrase you want with just one set of META data – it simply isn’t. Each page of your site should be focused towards specific phrases, and the META data (including browser title tag) should reflect this.

You can’t stuff a million keywords into your site’s ‘sitewide’ browser title and hope for the best. Similarly the description Google shows for your home page shouldn’t necessarily be the one that should show for other pages on your site, where it needs to be more focused to encourage clickthrough.

It amazes me that in this day and age I’m still coming across this problem, but what amazes me more is that the designers who use these systems are telling their clients ‘it doesn’t matter’. It does. Unless of course you don’t care about search engine listings, in which case, don’t worry about it 😉

Not sure whether your CMS is SEO friendly? Drop me a line to nikkipilk@gmail.com for a free review – it will take up to a week, but Leigh and I will check them out and let you know. No obligation, no sales pitch, no follow up emails. All I ask is that in return you share this post on Twitter / Facebook / by email / on your blog.

Enhanced by Zemanta
Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google