Guest Post: A Glimpse Into the Future: The Essentials for Business Entrepreneurs

This is a guest post from Mark Kirkpatrick, an experienced writer in mass communication in its relation to business globalization.

guestimageIn the business world, it pays to stay ahead of the curve. Marketing, technology, and basic business tactics evolve all the time; and if you aren’t keeping up with the newest thing, it’s easy to get pushed aside. Here is a look at where the business world seems to be going, and what tools will be essential for entrepreneurs in the near future.

Network Advertising

Gone are the days of cold calling and blind elevator pitches. Today’s businesses are taking advantage of the growing power of social networks.  Sites like Facebook, Google+, Twitter and LinkedIn can help businesses expand their reach and influence.

Cloud Sharing

Sharing documents, reports and other files with coworkers is a cinch when businesses utilize cloud storage. What’s more, one cloud system allows the integration of office, mobile and home storage options, streamlining how data is compiled and shared.

Wireless Printing

Companies like Canon, Lexmark and Hewlett-Packard introduced web-enabled printers that offer businesses the capability to print documents directly from a mobile device or tablet. Rather than having to carry around a ton of printed documents,professionals can now keep their needed documents on their devices and print them when they are needed.

Touch Enabled

Since the introduction of smart phones with touch screens, the technology has constantly expanded. Now computers and printers are touch screen enabled. Also, as the technology grows and spreads, the price of such devices has started to drop. Technology that was once only available to high end customers is now easily accessible for even the smallest startup business.

Zero-Clients

Companies that require many desktop computers but don’t necessarily need the additional operating system are turning to zero-client PCs. They are smaller and more cost-efficient than their larger desktop counterparts. Zero-clients come with a fast onboard processor and speedy boot up times. An added bonus? They can’t get viruses. Because they are simplified computers: they require minimal maintenance and don’t need regular updates like other systems. They are great options for business that want to provide basic computers for multiple employees for a smaller investment.

Voice Control

Voice control has grown leaps and bounds since it was first introduced. Though it won’t completely replace a keyboard, or an actual human, voice control technology is useful for dictating short notes while you are driving or just too busy to write something down. Along the same lines is voice recognition. Software, like Dragon Naturally Speaking, types your spoken word as you speak it. One word of caution on these tools, they aren’t always 100% accurate and do take some getting used to. Take some time to practice with them before completely converting to them for business use. Nevertheless, they are very useful for certain tasks and shouldn’t be overlooked.

Go Old School

Email and social media have changed the way we communicate. To really get someone’s attention, send them a letter. Even better, make it handwritten. Emails tend to get deleted; tweets get buried in a busy social stream. But a mailed letter to someone isn’t as easy to ignore. It’s a forgotten communication method that still packs a big punch.

As technology and marketing strategies evolve, the business world evolves with it. Adopting new tactics as they come about can really help businesses succeed.

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Today’s guest blogger is Mark Kirkpatrick, an experienced writer in mass communication in its relation to business globalization. In addition to writing for 1800-number.com’s blog, he also enjoys covering business finance, technology and online networking.

Is what you're tweeting what they're hearing?

A few days ago I posted a blog titled Are You Getting The Right Message Across? talking about how what we Tweet, Blog and Facebook may not always come across how we think, and prompting you to ask your followers / fans / readers think of when they think of you.

Reading The Pharma Strategy Blog this morning, I saw reference to this cool tool that will also help you see how you’re seen!

Mirror.Me

Mirror.Me creates a “tweet cloud” from your tweets, giving you an idea as to whether you’re getting your message across.

Here’s mine:

mirrorAs you can see, I tweet a lot about business, social media and marketing, as you would expect – but I also tweet about being a mum, fashion (!), and personal stuff too.

Whilst not an in depth analysis tool, Mirror.me gives a good all round image of the message you’re putting out there, as well as being a bit of fun 🙂

Go get yours now!

Are you focusing on the correct keyphrases?

So you’ve done the optimisation and you’re sure you’ve done the right things to your website to ensure that the search engines know exactly which keyphrases you’re targeting, right?

This little gadget will tell you if you’ve got it right by generating a ‘cloud’ based upon the phrases and words it thinks you are targeting. The larger the text, the more you are targeting that word or phrase.

http://www.seochat.com/seo-tools/keyword-cloud/

Here's my front page cloud:

cloud

If you've got big bold phrases in your cloud that are nothing to do with your site or the phrases you're targeting, then you really need to rethink your copy! Drop me a line if you have any questions, I may be able to help!

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