Advanced tips for Twitter – you need to read this!

First off, an admission – this isn't MY post. It's from the fab Chris Brogan, and he's said that it can be reposted as long as he's given credit. Here's the original post: 50 Power Twitter Tips

Rather than just repost his thread, I've picked out my favourite of his tips from each section  – please do read his original post to get all 50!

Intent (Human Artist)

  • Don’t read EVERY tweet. It’s perfectly okay. You have permission.
  • Promote other people 12x to every 1 self-promotional tweet.
  • A lot of @replies shows a lot of humanity/engagement.
  • Promote the new/less followed more than the “names.”
  • Everyone does it their own way. You’re doing it wrong, too- to someone.

Technical

  • Leave 20 characters or more space in each tweet to improve retweeting.
  • Make hashtags small and simple. We need room to tweet.
  • If software allows you to “post updates to Twitter” as well as to the app, don’t do that. We rarely want to see them.
  • If you develop software that pushes updates to Twitter, be VERY explicit how that works.
  • Every time you use OAUTH to give apps permission to use your account, you open a potential security hole. Check your permissions monthly.

Business

  • Spamming us repeatedly is okay. We just unfollow you.
  • Finding people who need what you’re selling trumps advertising to us.
  • Your customers might not be on Twitter. Use rapleaf to find them.
  • Invite your customers to Twitter, then make it worth it for them.
  • Use Twitter as a personalized communication tool, not another blast.
  • Just make money and then the boss won’t ask about ROI any more.

Integrated Usage

  • Apps like TweetChat.com make following event chats really easy. Put in a hashtag and go.
  • Tweeting the content of events is nice, but so is occasionally making a real live connection with the speaker.
  • It’s okay to tweet your blog posts, but try asking a question that leads readers into the post.
  • Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook? Sure you can.
  • Tweets that point us to photos and/or video and/or music, etc, are always a great way to enhance the experience.

Off-Twitter

  • Are your tweets really what you want to show in your sidebar? Doesn’t that direct people away from your site?
  • Apps like VisibleTweets.com are neat, but can be very distracting at events.
  • Don’t forget to invite people from off-Twitter to follow you on Twitter. Include your actual Twitter ID (I see lots of “follow me on Twitter” with no details).
  • Asking questions on Twitter makes for very interesting commentary and opinions for blog posts.
  • If your only marketing efforts are on Twitter, start building an email marketing list. Never put your eggs in one basket.
  • Start thinking in 120 characters (remember? save 20). Every bit of this advice is tweetable.

As always, fab points from Chris – be sure to visit his original post and let others know about it!

Please remove me from your email newsletter

A great post today from Chris Brogan – Stop adding me to your email newsletter.

He has a very valid point – just because I’ve swapped emails with you DOESN’T mean you’ve been given my permission to add me to your newsletter list.

By all means, send me an email asking me if I WANT to be added, even send me a sample, but don’t just add me without my permission – it’s unprofessional, it’s underhand and it’s downright spammy.

The reason that most professional email systems (Aweber, Mailchimp, Constant Contact, Infusionsoft etc) insist on double opt in is to stop things like this happening – while I accept that not everyone uses a system such as this to send their email newsletters, I would expect everyone to abide by the double opt in principle these days.

Anyway, following Chris’s suggestion, here’s an email you can feel free to send to people who send you their email newsletter when you haven’t asked to receive it. As he says

Share that all you want. Copy it, paste it, reblog it. Whatever. Just let’s get people to stop doing this. Okay?

Hello!

You evidently mistook access for acceptance. I seem to be subscribed to your email newsletter, and I’m not interested. Now, I realize there’s a click-to-unsubscribe option, but I wanted a moment of your time, seeing as you ate up some of mine by making me go through the process of unsubscribing myself from your mailing list.

I can tell you’re eager to grow your business. It’s clear that you want incredibly smart and engaging people like me to participate in your world. Here’s a hint: blindly adding me to your email list won’t really win you many fans in that regard.

In fact, you know who you get when you use that method? Lazy people who haven’t bothered hitting unsubscribe yet. And if they’re too lazy to opt out (or even report you as spam), how motivated will they be to buy your product or service? Seems like a waste of your database space to me.

So, I’m going to unsubscribe now, and I’m going to wish you the best with your business. You clearly need it, if you think blindly adding me to your lists will ensure your future success.

Thanks and with appreciation,

50 Ways Marketers Can use Social Media to Improve Their Marketing

Fantastic post from Chris Brogan on using Social Media to improve your marketing:

50 Ways Marketers Can use Social Media to Improve Their Marketing

  1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
  2. Build blogs and teach conversational marketing and business relationship building techniques.
  3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
  4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
  5. Create informational podcasts about a product’s overall space, not just the product.
  6. Build community platforms around real communities of shared interest.
  7. Help companies participate in existing social networks, and build relationships on their turf.
  8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
  9. Couple your email newsletter content with additional website content on a blog for improved commenting.
  10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.

Read more on Chris Brogan’s blog –>

Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google