“So who else do you write blogs for?”
See, we ‘ghostwrite’ blogs for loads of different industries – just thinking off the top of my head of the blog posts I’ve written today, they’ve been for:
- a women’s coaching website
- a cosmetic surgeon
- a company providing workwear
- a video production company
- a telemarketing company
- a website selling children’s clothes
- a car rental website
- a business networking website
to name but a few.
We take the time to understand their business, we write about their products and services, comment on items in the news, keep their blog up to date and help them to generate visitors and leads.
We even have a special offer on blogging for January.
But I still struggle every time someone asks me to show them the blogs we write for others. Because a part of the blogging service is that as far as anyone knows, it’s YOUR blog, and it’s produced by you, in the same way that a ghostwritten book is often not actually written by the person named as the author.
Now to my mind, there’s nothing wrong with having your blog written by someone else, as long as they understand your business, your service, and the things your potential clients want to read. It saves you time, makes sure your blog is regularly updated and ensures that you get all the good bits of having a blog (readers, comments, good search engine positions etc) and hopefully none of the bad (down time, lack of focus, ages spent thinking up titles etc).
But I can completely understand why our blogging clients don’t want others to know that we’re writing their blog for them, and so I’ll continue to protect their anonymity.
Potential clients can of course read our own blog, but my tone when writing for myself is very informal and often quite blunt, which isn’t always the case for client blogs that I write!
So it’s a conundrum I’ll continue to puzzle over – which is a shame because I do really love doing the blogging side of my job, writing short posts that generate response and comments, pointing towards great services and products or just ‘chewing the fat’ over 300 words or so.
I’d welcome any ideas as to how to get over this hurdle, and also look forward to the ‘why you shouldn’t get someone else to write your blog’ comments I’ll no doubt generate with this post 🙂
photo credit: Stéfan