Why you should have 2 blog titles for most blogs you write

The logo of the blogging software WordPress.

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In the past few weeks, more and more of my mentoring clients want to talk about blogging, and in particular how to get more people to read their blogs.

“I’m Tweeting and Facebooking my blogs like mad, but I still only get a handful of readers, and that peters out after a few days”, one client said on the phone to me last week. And others are saying similar things.

It’s then that I ask the question: “How many visits do you get from the search engines to your blogs?” and the answer is invariably “Not many”.

But written well, a blog can be a traffic generator for months and even years.

See, it’s easy to think up a catchy headline for a blog, one that you just KNOW will have people who ‘follow’ or ‘like’ you clicking like mad. But you need to reach more people than just those who already know who you are.

What about the people searching on Google for the solution to a problem? Looking for a source of information? Perhaps looking for the exact thing your blog is written about, and in need of your services / products? They don’t know you from Adam, and they don’t follow you on Twitter or Facebook, but they’re your ideal customer. How are you going to reach those people?

In order to appear in (decent) results on Google, Bing, Yahoo, etc, you need to think about what people are searching for. And write your blog title accordingly.

“Oh but that means a really dull and obviously written title for search engines, and my blog is more creative than that”, said another client last week.

And I see her point – you don’t spend ages crafting a fantastic headline only to have to stuff it full of keywords so that it appeals to a search engine.

And that’s where an SEO plugin comes in handy.

Most SEO plugins for WordPress (we use All in One SEO) allow you to craft TWO titles for your blog posts. One of those titles will appear as the headline of the blog, so you can be as witty and clever as you like without worrying about those pesky search engines.

The OTHER title is one that appears at the top of the browser, and the one that Google will take into account when deciding where to put you in the results.

So, as an example, this blog is called “Why you should have 2 blog titles for most blogs you write” – that’s the title that will be Tweeted out, put on Facebook, show up in the blog listings etc.


However, the SEO title, as you will see from the top of the browser, is “How can I get my blogs to show up in Google? Two titles!”


That’s because I know that no-one is searching for ‘2 blog titles’ but I know that people are searching for ‘how do i get my blogs to show up in google’ and variations thereof. I could have made my SEO title “SEO for blogging – how 2 titles will help” or “Getting blogs into search engines – use 2 titles” – get the picture?

So when writing your next blog, think about the people who AREN’T following you, don’t know who you are, but are out there looking for the solution you provide. Write 2 blog titles for every post and let me know how you get on!

(As an aside, because I write a lot of my blog posts in response to questions, the titles I write tend to do OK in Google, so I don’t always have 2 titles – you may be the same, in which case, carry on 🙂 )

** UPDATE ** This blog post is now on the front page of Google results for the search “get my blogs to show in google” and “How can I get my blogs to show up in Google?


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2 great SEO offers from NikkiPilkington.com!

Wait. How do you REALLY feel about yourself?#5 in our week of special offers

Whatever the service or product that you provide, the chances are that someone is searching for it online; in Google, Bing, Yahoo pr another search engine they’ll be tapping in a few words and trying to find what you offer. But if they don’t find you, who do they find? That’s right, your competitors!

Well with our two special offers on SEO, we’ll help you to ensure that you’re in with a chance of being the one they find – and quickly!

Usually we offer our SEO services on an up front setup and then a monthly fee, but we know that a lot of you don’t want to commit to that. So these offers should help you to spread the cost!

Offer #1 – One off Standalone fee

Some of you just want to pay a one off fee for the up front work, and then carry on the link building, checking, reporting etc yourselves, and this offer is for you!

You’ll get:

  • Keyphrase research
  • On page optimisation (copy, meta tags, alt tags, internal linking etc)
  • Webmaster Tools Account
  • XML-sitemap
  • Guide to blogging for SEO
  • ‘Cheat sheet’ for further pages you may add to your website
  • Full report
  • 1 month’s email support

This is for 10 search phrases (each phrase must comprise 2 words or more) only, and you must be able to give us FTP and CMS (if applicable) access to the site.

The cost? A one off fee of just £400. That’s £99 less than our usual setup fee and an absolute bargain! £400! What’s a front page listing in Google worth to you?

To take advantage of this offer, drop Nikki a line now on nikkipilk@gmail.com

Offer #2 – Spread the cost!

Again, you’re telling us that sometimes an up front fee is a little difficult to find, and as we really want to support small business, we appreciate that and want to help, so this offer is for you!

Instead of paying an up front fee, sign for 6 months and all you have to do is pay £200 per month! Sign for 12 months and it’s just £180 per month! No up front fee, no big chunk of cash to buy, just easy monthly payments paid by standing order – what could be easier?

And you’ll get the same great service as all our other clients:

  • Keyphrase research
  • On page optimisation (copy, meta tags, alt tags, internal linking etc)
  • Webmaster Tools Account
  • XML sitemap
  • Guide to blogging for SEO
  • ‘Cheat sheet’ for further pages you may add to your website
  • Full report
  • Ongoing optimisation
  • Link building where appropriate
  • Weekly reporting of placements
  • Ongoing hints and tips
  • Email and Skype chat support
  • 10 keyphrases (must be 2 words or more)

All for either £200 or £180 a month! Email now on nikkipilk@gmail.com for more information!

The small print:

Offer #1 fees must be paid up front before work can commence. Offer #2 fees must be paid by standing order. All keyphrases must be agreed before onsite work commences. Only 3 clients will be taken on for each offer, and phrases must not clash with current clients – ask if not sure 🙂

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Creative Commons License photo credit: kevinpereira

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