When marketing your website online through social media channels you need to do things a certain way. It’s a bit like redecorating your house; you could do it quickly and as cheaply as possible. But will it look good, and will it last?
In this article we’ll cover 7 things you can do to make your website content social media friendly. If you follow all the steps listed below you should stand a great chance of scoring highly with social media sites as well as effective search engine optimisation.
Let’s get started:
1. Include a picture
If you’re going to bookmark your blog or content, but it doesn’t have an associated picture with it, it’s not as attention grabbing. Think about it; when you’re on a social website and you see a picture next to text; you’re drawn to it.
2. Title tag
If you bookmark your content to a social site; your pages title tag is often used as the title. If your website has the title “My Amazing Blog | Updating daily with super cool content” it’s not going to grab the attention of others. Give each page on your website a unique and grabbing title.
3. Social media buttons
They’re so simple to install and most blogs come with them pre-installed! The buttons next to a blog that allow users to instantly add your website to their favourite social media sites are a great way to help your visitors help your online marketing.
4. Allow comments
Many website owners disable commenting on their blog posts. However, it makes your site interactive. It allows your visitors to talk to you personally. Even more so; it adds more unique content to your website. By enabling comments on your website you might get more people returning to check if their comments have been replied to.
5. Controversial comments
If you do enable comments, do you allow the negative ones? Not everyone is going to agree with what you say and debate sparks interest. If people disagree or even get angry over your content, allow others to read. You’ll soon have many comments and conversations going on.
6. Title for tweets
If you’re tweeting your updates; make sure your titles aren’t too long. Twitter has a 140 character limit on its tweets so just keep an eye out for titles that are too long. Sometimes you can still have an effective, attention grabbing title but without the length.
7. Easy to read
With modern communication channels such as Twitter and FaceBook people don’t always have enough time to read a long article. By making some of your content short but sweet you may engage more readers
If you can implement all of the above tips into your website or blog you’ll be well on your way to social media friendly content. You can expect to see more visitors to your website and an increased client database too.
Need more advice? Check out my Social Media Marketing Mentoring from just £25 a month!