Will I be penalised if my articles are republished on other sites as duplicate content?

Mirror imageWe get asked this a lot – when people look into our Article Marketing services, one of the first questions they ask is “But won’t I be penalised for having duplicate content online?”

The simple answer is no. The web thrives on the sharing of information, and duplicate content is a part of this.

I was going to write  huge post about the different types of duplicate content, and then I noticed in my Twitter stream a message from @clairejarrett, pointing to this post from High Ranking.

As it says:

If your own bylined articles are getting published elsewhere, that’s a good thing. You don’t need to provide a different version to other sites or not allow them to be republished at all. The more sites that host your article, the more chances you have to build your credibility as well as to gain links back to your site through a short bio at the end of the article. In many cases, Google doesn’t even filter out duplicate articles in searches, but even if they eventually show only one version, it’s still okay.

It’s a well thought out article, and I agree with every word, so rather than reinventing the wheel over here, I’m urging you to go and read it over there.

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Creative Commons License photo credit: where are the joneses

Article Marketing – friend or foe?

Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it.

In one camp there are those who argue that spreading your carefully written advice across the internet sends traffic in the wrong direction; while other advocate it as an effective way to raise ones profile online. So who’s right? Is article marketing a boon or a boob?

Like any marketing activity, there are advantages and disadvantages, but it’s my feeling that the pros outweigh the cons, and you can read why in the full article.

(Another big thanks to Emily Cagle of Emily Cagle PR for placing this article with Bytestart, the small business portal.)

Questions to ask yourself when writing an article

time to stop dreaming, tomorrow there is work. :)We’re doing quite a lot of Article Marketing for clients at the moment, which we love, but it’s clear that when clients come to us they’re not sure what they want to achieve.

So we’ve developed a set of questions to help us to write the best articles for our clients, and I thought these might help some of you out there writing your own articles.

What is the aim of the article?

It’s important to know what you want to achieve with your article. Is it aimed at promoting one of your services? A general overview of your industry? Setting you out as an expert? Encouraging newsletter signups? People want articles for all sorts of reasons. The important thing in article marketing is to realise that an article needs to be educational and informative, not purely self promotional, but know what end result you want rom it helps you to form the structure in the first place.

What essential information must be included in the article?

It’s probable that you have something you REALLY want to say. It may be about some legislation, it might be about some recent research, maybe even just some stats you’ve foud – remember to include it by writing it down, and expanding from there.

What information/perspective should be excluded from the article?

If there’s info out there that you DON’T want in the article, or a perspective you DON’T want to address, then it’s worth making a note of it. This relates more to articles you’re getting other people to write, but it’s a good question to think about.

What are the key ‘terms’ or phrases that you would like included in the article?

If you’re writing articles to help get good backlinks or help SEO, then it’s worth doing a little bit of keyphrase research before starting. Which phrases do you need to include – and which ones do you want to exclude?

What action would you now like the reader to take?

When the reader has finished reading your article, what do you want them to do now? What’s the ‘call to action’? Do you want them to click to a certain page on your site, download a demo, sign up for your newsletter, pick up the phone, send you an email, find out more infor about you – what? Deciding on this can help you to close your article with a strong call to action and ensure you’re more likely to get the result you want.

Are there any good resources that you would like the writer to use when creating this document?

If you want to refer to stats or surveys, other websites or resources, make a note of them so you (or we) remember to include links to them. Quoting stats but not linking to the original source leaves you open to people not believing you, as well as making your article less powerful overall.

What is the TITLE of the article?

Once all the above steps are taken, choosing the title should be pretty easy. In some cases you’ll have decided the title ahead of time, but either way, it’s a pretty important part of the process 😉

Hopefully the above questions that we ask our article marketing clients will help you to get started on your article – if you’re still stuck, there’s always our Article Writing special offer until the end of January!
Creative Commons License photo credit: MagdaMontemor

Better Business Focus – free downloadable business magazine

We’re featured in the December issue of Better Business Focus, with our article “10 Ways to Make Article Marketing Work for You”

Better Business Focus is an internet-based monthly magazine that is
personalised to your firm, underlining your credentials as a specialist
business adviser. It will strengthen your clients’ confidence in your
firm and demonstrate that you are a progressive and innovative
organisation, willing to go that extra mile…

It was a bit of a surprise to us, as we didn’t know we were going to be featured (hence the rather dodgy picture of Nikki!), but they tell us that “Better Business Focus is an internet-based monthly magazine that is personalised to your firm, underlining your credentials as a specialist business adviser. It will strengthen your clients’ confidence in your firm and demonstrate that you are a progressive and innovative organisation, willing to go that extra mile” so we’re not really complaining!

There are some other good articles in there, and you can download it with this link: December_Bizezia

You can find out more about Better Business Focus at www.bizezia.com

5 Things Article Submissions can do for you

I’m a big fan of Article Marketing, and have been for over ten years – in fact I still get business from an article that I originally wrote back in 1995!

But when I speak to people online, it amazes me how many of them think article marketing is a waste of time, isn’t for them, won’t do them any good, or simply haven’t heard of it!

I haven’t yet found a small business website that couldn’t be helped in some way with a targeted article marketing plan, so here’s my list of 5 ways that article marketing can work for you:

1) Article Marketing establishes you as An Expert. Writing knowledgeably about your services or industry shows that you know what you’re talking about, and encourages people to trust you.

2) Article Marketing spreads the word. By submitting your article to the best article websites, you can reach more readers and find people who wouldn’t normally have visited your website.

3) Article Marketing helps SEO – by including relevant and targeted links from your articles, you’re helping Google to not only find your site, but learn a little more how to categorise it. Anchor texted links from well thought of websites can help your SEO tenfold.

4) Article Marketing adds content to your website. Google loves content rich websites, and adding new pages gives you things to blog about, Tweet about and generally tell your contacts about.

5) Article Marketing gets you exposure. Journalists often refer to articles they have found online in order to find an expert for a comment or quote in articles they write.

There are many other reasons to carry out article marketing – see the following articles for more details:

So if you’ve been thinking about Article Marketing, but not yet gotten around ot it, or you’re not sure it will work for you – give it a go!

If it’s submitting the articles in various places that’s wrrying you, check out our Article Marketing special offer – submission to the top 20 article websites, plus a whole lot more, for just £30!

Higher Google Listings – what and why?

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google

* Most people research companies and suppliers on the web rather than using Yellow Pages, Thomson Local etc.

Pros

* Front page listings mean much higher visibility
* Ability to choose appropriate phrases
* Managed service no real input / time needed after initial setup
* Ability to choose level of service

Cons

* Not guaranteed
* Not immediate
* If phrases are very competitive then results unpredictable
* Ongoing process rather than one-off fix
* Larger sites need higher service

Other services that enhance it / it enhances

* Article Marketing is a natural fit as part of SEO is getting good links back to the site
* Works well alongside Google Adwords for short term fix with long term solution
* Works well with Social Media Marketing due to back-links

Interested in our Higher Google Listings service? See our prices page for more info, then contact us for more info!

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