I’m always telling clients to track their marketing, and obviously it’s easy to do that online with the help of google Analytics or a real time webstats tool such as Clicky Analytics – knowing where your traffic is coming from, what it’s doing once it gets to your site and whether or not your efforts are working is a huge step in the right direction towards NOT wasting your efforts online.

But what about offline? Do you ask someone where they heard about you when they call? Are you tracking which efforts are producing calls and sales? If your website is focused on ‘getting the call’ and you’re not asking the people who call you where they found you, how do you know whether it’s an offline promotion or an online one?

Remember that not everyone will drop you an email / buy online straight away – some people will go away and think about it, maybe make a note of your number. others will just call because for them it’s easier.

Every time someone new contacts you on the telephone, or walks through your doors, you should be asking them how they found you, where they heard of you, what made them choose you – only then will you ahve a full and rounded picture of what you are doing, what works and what doesn’t.

Are YOU asking the right questions?

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photo credit: aussiegall