It’s easy to jump into social media without really thinking through how it will work for you.
How are you going to determine the results (in fact, in a lot of cases, what do you WANT the results to be? But we’ll come to that in a future post)?
What should you be measuring? How can you measure it?
This great infographic from Infographic World offers answers. Not only does it tell you WHAT you should be measuring, but it tells you the tools you can use to give you the information you need.
Click on the image to see a larger version.