Is there such a thing as a Google Authorised Adwords Reseller?

This question is popping up more and more in my inbox – and the answer is yes.

Google tells us:

There are five Authorised Google AdWords Resellers in the UK:

There is one Authorised Google AdWords Reseller in Ireland:

  • Yodel
  • These companies are authorised by Google to resell Adwords to you, and they are the only companies that can claim to be an authorised Google Adwords reseller.

    This is different to a company such as ours, selling you Google Adwords Management – we make our money by charging for our time, and you pay your clickthrough costs direct to Google.

    What does a company have to do to become an Adwords reseller?

    Again, from the horse’s mouth:

    The AdWords Authorized Reseller Program is not a good fit for everyone. We work with a wide variety of businesses, but we do find that our most successful partners share these traits:

    • A dedicated direct sales force who can actively sell AdWords to local business customers with a goal of achieving at least 500 accounts
    • Customer support for advertisers, including AdWords account management to handle questions and requests
    • A reporting system for keeping advertisers informed about the performance of their AdWords advertising
    • A billing and collections system for customer invoicing and payment collection

    Will become an Authorised Google Adwords Reseller in the future?

    It’s unlikely, to be honest. We’re a small agency, and we like it that way. We don’t work locally on the scale that Yell and Reach Local do, and we don’t have the sales or support resources to handle 500 accounts. We do offer Google Adwords account management, but we don’t want to be the conduit for payment for your clicks. To us, it’s much better if you pay Google direct and just pay us a management fee. We do offer reporting, on a monthly basis, as well as support for questions and requests.

    I think it’s clear, from looking at the companies who ARE authorised resellers, that this appeals to a certain type of company and their clients – and we’re not that sort of company.

    Hope that clears the issue up, but do remember that if you get a phonecall from someone claiming to be a Google partner, Google representative or Google subsidiary, and they’re not one of the above companies, it’s probably a Google scam.

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