“Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Last.fm (personal music), YouTube (social networking and video sharing), Avatars United (social networking), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.”
As social media took off, more and more people started using it to market their products and services. Special offers on Twitter, business pages on Facebook and Myspace, business profiles on Bebo, products for sale in Second Life, and more.
In 2014, you can’t afford to miss out on the benefits a good Social media marketing campaign will give you.
But it takes time – time that you may not have to spend on a constant round of checking, posting, adding and bookmarking. Social media is different to a lot of other marketing – it’s not about posting ads and leaving it at that; it’s not a hit and hope approach at all.
It’s about becoming involved, becoming known, and being seen; it’s about being the person that people think of when they think of your product and service; about being the known expert and an approachable expert at that.
Like we said, it takes time; building relationships and reputation, keeping various sites and profiles up to date, making sure you’re reaching the right people and the right people can find you.
And that’s where we come in; we know how social media works and we know how to market your business via it. We know what will work, what won’t, what’s good and what’s bad.