Promoting your Website: Stand and deliver – your money or your time…

highwaymanThese days, if you have a product or service to sell, you need to own a website. But there’s no point in having a website if people don’t visit it and if they’re not finding you online, then you aren’t going to make any money. Yet, there’s millions to be made out there for those smart enough to effectively promote their website. So, what should you do?

The key to successfully promoting your website comes down to a very simple choice. Do you have the time and/or the money to promote your website? If you want to promote your website, you must find either the time or the money to make a success of marketing.

If you have no money, then you need to find the time to do the work for yourself. If you have the money, then you can save yourself the time by investing in the work of experience Internet marketing professionals. Of course this in turn produces more money, so it’s a worthwhile investment in the end.

Quite simply, if you really don’t have the money, then you need to find the time to do the job yourself. You need to find the time to do the job of promoting your website, the time to learn about how to promote your website, learn through doing, learn from your mistakes (no matter how costly) and learn the best ways of promoting the site, which may take considerable time.

The trouble is that whilst you can always make more money, you can never make more time. Can you afford to squander your time in trial and error activities? Meanwhile the competition marches on ahead of you. If you aren’t willing to invest money in the future of your organisation by effectively promoting your website, then you’ll have to do all of the work yourself. The trouble is that if you don’t have the skills, you may do more harm than good.

But what if you simply don’t have the time?

Then it’s time that you reconsidered your budget and placed the responsibility for the promotion of your website in the hands of someone else. For some people, that might be an existing member of your staff, or if you don’t have anyone with the prerequisite experience and expertise, it may be that you look for an external professional, an expert in website promotion that will stop you from wasting your time and also help save you money.

If you don’t have the budget for it, then you’re going to have to find it. These days, more and more people are turning to the Internet for a product or service just like yours. If you don’t have adequate marketing in place, they just won’t find you and your competitor will reaps all the benefits of marketing in the Internet Age.

So what should you do? Well, it’s not rocket science. If you don’t have the time to promote your website, then call in an expert. To find out more visit www.nikkipilkington.com or email Nikki on nikkipilk@gmail.com

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

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