A guest post from Dani Higginson of Pure Content
The way people gather information has changed. Instead of turning to traditional news sites which cover a wide-range of topics for information, internet users often turn to sites which can provide them with targeted information – up-to-the-minute news that relates specifically to their personal or professional topics of interest. When you include a news feed on your site, not only are you attracting that type of information seeker, you are also presenting yourself as a viable source of news and establishing yourself as an expert in your field.
The Importance of News Feeds to Your Site
Whether your goal is to enhance your brand, engage and retain your online audience, or increase traffic and improve your overall search engine rankings, adding a tailored news feed can help. When you add a news feed, existing customers will see you as a source of information and knowledge; subconsciously, this increases their confidence in your service. It also makes you an expert in their eyes. Presenting news content relevant to your industry illustrates that you work to stay abreast of industry news – keeping your finger its pulse, always aware of trends, changes, and events.
Having a news feed on your site also attracts search engines; which in turn provides more avenues for potential customers to discover you. They will come to read the news and, with clever use of links and supporting navigation, possibly stay to engage in a discussion of services and/or refer the site to someone else.
Finally, a news feed gives a site the feel of legitimacy, longevity, and security. You know what is happening in your niche’ and you are reporting it. This means you take it seriously and that you are truly interested in your niche’, not just trying to make money from it.
Building an Online Presence Through Targeted News Feeds
Increasing SEO
While having any news feeds will potentially increase site traffic, the goal is to present web content specific to your area of interest. This is where targeted web content comes in. Targeted web content takes your industry’s information and tailors it using links and keywords, which then boosts your ratings in search engine results.
Driving Traffic
Using targeted news feeds also ensures that not only is there more traffic finding your site, but that it is designed for the people you want to find you. Unlike with RSS feeds, where you cannot control everything that goes into your service, tailored news feeds bring in people specifically looking for news in your area of expertise – usually people with a vested interested in those topics. That opens the door for repeat visits. Then, by changing content and adjusting it according to industry trends, seasonal offerings, and annual happenings, you can ensure your site is regularly attracting fresh traffic.
Establish Yourself as an Expert in a Certain Niche Area
Internet users tend to see services with news feeds as knowledgeable information providers. By adding a tailored news feed to your site, you are establishing yourself and your service as an expert in your field.
Purecontent.com is a web content production company. Founded by two web-masters in 2006, Purecontent is rapidly becoming one of the world’s leading content supply companies for the webmaster market. With over nine years’ combined experience in the web publishing market, the founders have created a unique package of products that provides content solutions to the biggest names on the web, but that are also readily accessible and affordable to the smaller web business.
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