Internet Marketing Training

Client Spotlight

We'll show you how to do it.

Perfect if you have an inhouse marketing department and want them to handle the promotion of your website - we'll come in and spend time delivering training that is focused on your website and not just generic 'hints and tips'

find out more about IM Training

Interactive Ideas

Interactive Ideas run a number of websites, both owned by them and by their clients, and it is important to them to receive traffic from search engines.

We went in and delivered a whole days training on keyword research, Google positioning, PPC management and more, and they were delighted with the results.

Visit Interactive Ideas .

Marketing Your Website Effectively - an Internet Marketing Training Course .

An interactive workshop that will showcase practical applications of Internet Marketing techniques, this workshop will provide you with the skills and knowledge to market your company and clients online.

In this day and age, it’s easy to register a domain name. It’s easy to build a website. It’s easy to have a presence on the Internet. But what’s not easy is making money from it.

More and more website owners are realising that something is missing when it comes to representing themselves online – VISITORS. And not just any visitors, targeted visitors, potential clients, people that have an interest in your product or service.

During this one day workshop you will learn the practical steps that will help you to raise the profile of your website, showcase its good points and increase targeted visitor numbers. A variety of topics will be covered, from setting up and running online advertising campaigns that work; to how website layout and design can be used to gain high search engine placements. This course offers a concise and easy to understand introduction to the so called ‘Black Art’ of web marketing.

Key Learning Points:

By the end of this one day workshop, you will be able to:

Use the Internet successfully for marketing and PR
Make your site more effective in attracting targeted traffic
Achieve higher and more useful visibility to the search engines (inc. Google)
Build and run a virtual Media Centre through your site
Plan, implement, test and measure a variety of successful web advertising campaigns
Use direct email campaigns that work
Exploit Web News Services and Portals effectively
See how Online Networking and blogging can raise your profile

Workshop Attendees:

This bespoke workshop is ideal for groups of 4 – 10 marketing professionals wishing to develop a sound grounding in the basics of Internet Marketing.

The workshop needs no specific technical knowledge, although a basic understanding of the Internet is implied.

Duration:

This is a full day course with two coffee breaks and a one hour lunch break. There is also an agreement to provide 3 months e-mail support for any follow up questions.

Agenda:

Introductions
Search Engines: Part 1
- Market Share
- Who feeds who?
Keyphrases and target
- Identify your audience
- Identify your keyphrases
Design for success
- Copywriting for the web
- What do search engines like?
Search Engines: Part 2
- Organic listings
- Ten top tips for search engine success
- Quick fixes that speed things along
Search Engines: Part 3
- Pay per click
- Overture
- Google Adwords
LUNCH
Email Marketing: Part 1
- Identifying recipients
- Writing a sales email
Email Marketing: Part 2
- Monitoring results
- Online PR
Running a media centre
- Submitting press releases
Affiliate marketing
- An outline – why?
- Sites that can help
Online networking
- Why?
- Make it work for you
Recap and Questions
Close

This full day course costs just £1000 + vat.

Interested? Then email info@nikkipilkington.com, pick up the phone and call 08712 842 057 or 0871 284 2057, or Skype us at nikkipilkington

Alternatively you could fill in our Request a Quote form and someone will get back to you as soon as possible!

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