LinkedIn gets up first, but Pinterest stays up later…

Stats and research fascinate me, and I’m constantly experimenting with the best times to post on various Social Media sites, so this fab infographic from Social Caffeine had me squealing with delight (yeah I know, I’m easily pleased).

Based on their research, all of the different sites have very different optimal times to post.

So, for example, LinkedIn users seem to be early risers, and it’s better to post your content there between 7 and 9am, but your average Twitter post isn’t going to do so well until about 1-3pm. Pinterest users stay up late and pins get clicked on into the early hours, whereas your average Google+ user isn’t paying much attention between 6pm and 8am.

You might think it doesn’t really matter, but if you take the info in the infographic below, and use it alongside a blog post I wrote recently about spreading out your blog post promotion, you could increase your blog views, interaction and enquiries massively.

Give it a go and let me know how you get on!

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. I understand the concept but my followers are in times zones around the world. 4 PM to me is 7 PM to my fans in NYC. Looks like I’ll be doing this stuff all day long like I am now 😉

  2. Nice infographic, Nikki. Not 100% sure I agree on the FB stats…as does it not depend on the audience? A lot of my readers / customers are mums…so actually the evening can be the time when they chill with a glass of red in from of FB. I know I do 😉
    Helen Neale recently posted..Blogging for business: Stickers, Stars & Smiles for personal stuff…My Profile

  3. It makes sense that LinkedIn and Google + are not the kind of thing you dip into at lunch break, whereas Facebook mixes business and purely social . I wonder if there is a boom hour as people leave work and check their phones but maybe that’s more if you are commuting by train?
    Lisa Attias recently posted..The courgette: bumper recipes and cakeMy Profile

  4. I think this kind of research can be useful but it does depend on your target market. I find facebook is reponsive in the evenings and weekends because it is when my market are using it
    Rachel Swann recently posted..Why hunger could be making you fatMy Profile

  5. Pardon me for asking stupid questions, but how the hell do we relate this information to the different time zones?
    Suzan St Maur recently posted..The best places to live in the USA…My Profile

  6. Nikki – thanks for sharing this. Like Suzan I have readers in different timezones ( I moved from UK to New Zealand!). So what I do is post to reflect the timezone my main readers are in (blog).
    Then I tweet and repeat in the 3 main world timezones (Europe / NZ and North America) so everyone has a chance to see what I wrote.

    BUT, most of my readers get the blog by email (I use RSS to email delivery with and so it doesn’t really matter what timezone they are in, it’s in their in-box whenever they next go to read it.

    I guess the answer is ‘know your readers’.

  7. Actually that helps a lot because I’d read a post that said that lunchtime 12-2 was the best time to post on LinkedIn and that 7:30pm was the best time to post to Facebook. Oh well, time to rethink I guess.

    Karl Craig-West recently posted..Social Media Marketing for Business part 3 – How to keep your commitmentMy Profile

  8. Great piece Nikki -thanks for sharing. I guess it makes sense. The one that interested me was twitter – maybe its something users do over lunch? Similarly Pinterest. G+ was a surprise though.


  9. Well this is definitely a great post for a general guideline, but it really does depend on your target market and the core demographic of your followers. So it’s best to test infographic suggestions to see which times are optimal for your audience – as well as test with your own common sense judgement. Would have been better if that infographic at least included which timezone it was referring to as a general guideline – otherwise it’s just left up to us readers to assume, which is not good. All in all still some helpful insight!

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