Is Franchising one of the greatest business models ever invented?

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Image via Wikipedia

I’ve been speaking to a few people recently about possibly franchising my business in the next few years. I’ll be honest, I’m not sure it’s the right way forward for me, but I like to keep an open mind.

With this in mind, I asked one of my recent new clients, Lawnscience Lawncare Franchise Systems (who provide, funnily enough, a lawncare franchise) to tell me a little more.

Here’s what Director Terence Nicholson had to say:

The Lawnscience franchise ModelFranchising has been called one of the greatest business models ever created.

Franchising is a amazing business model, it can help people who want to create their own business to reach their goals with guidance and support.But there are two very important things to understand

  •  The franchise model must be used correctly.
  •  Only people who are fully committed and truly want to be their own  bosses should use it.
Franchise business systems tend to be rigid and that’s exactly what they need to be. The success of the business model is based on those who follow it to actually follow it.
Wikipedia states, “Franchising offers franchisees the advantage of starting up quickly based on a proven trademark, and the tooling and infrastructure as opposed to developing them.”
Franchising is about uniformity. A franchised business in Southampton,  should look the same, and operate in the same way selling the same services  as a franchised business of the same name in Leeds.
The customer, you shouldn’t be able to experience a difference. This a  a huge advantage for customers of franchised businesses. The customer gets a real sense of confidence in the offer, and because of this they’ll be willing to spend their money a lot easier as their experience is consistent no matter where the franchise is located.
A Franchise should be uniform because there’s a system to follow, a proven system that can be easily duplicated over and over again.
By the people that buy into it; the franchisees.Franchising really does have a lot to offer. But like all things of value, it’s not free to use. In a franchise the franchisees make a up front payment, plus monthly royalties that are usually based on percentage of sales. In exchange, the franchisees receive proper training, have the right to use the name, and get a few more important services. Like marketing.

But in order to be successful the model must be used correctly. This means that the systems and procedures must be followed. Otherwise, why would anyone want to invest money in a franchise-type of business?

Real drive and a desire to be the boss is crucial to the success of a new franchise business owner. A franchise  is not for you if you’re not committed to being the decision maker. Being the owner of your franchise business requires a “can do” attitude.

You will also need a commitment to follow the system as it’s laid out. So, not only should you committed to be the boss, you’ll need to be committed to follow someone else’s system.
Because it’s that system that’s allowing you to be your own boss.If you would like to learn about the Lawnscience Lawn Care franchise system you can learn more at the Lawnscience franchising website,www.lawnsciencefranchise.co.uk

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

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