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Past editions

We try to send out a newsletter every month - here are some of our back issues, with free hints and tips, details of articles, special offers and more.

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How Competitive is Your Keyphrase?


SEOMoz Keyword Tool allows you to input your keyword or phrase, and then tells you how much competition there is for the phrase. A useful but no cost tool for planning any promotional strategy.

See here

NikkiPilkington.com Newsletter - October 2006



10 Steps to Google Heaven

Every website owner wants to appear on the front page of Google, so here's a handy ten step guide to achieving Listing Nirvana:

1) Be Owner of your Domain - none of this freebie rubbish. If you want a decent listing, you need to be hosted on a proper server with a proper domain name. The most it will cost you is £100 a year, so get rid of that freebie ISP web space now, OK?


2) Redirection? Indirection - not only do redirects and splash pages annoy your visitors, but they annoy the search engines too. At best they'll make the robot spider ignore you, at worst, they'll get you banned. GET RID OF THEM.

 
3) Text, Text, Text. Yes, your fully Flashed up site, or your fantastic front page graphic looks great. Really great. Just a shame no-one is going to see it, don't you think? Google can't index it properly, so what's the point? Your pages need text, so get writing.


4) Great navigation - we all know that men don't like to ask for directions, right? Then I'm guessing Google is a guy, because neither does he. Help the little guy out by making sure that your navigation is clear and obvious, and there are no scary dead ends (he's not much good at 3 point turns, either) 


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More Articles....
October Offer!
How would you like your very own Personalised Google Marketing Plan - written JUST for your website?

No generic comments, no vague promises, no techno rubbish - this will tell you EXACTLY what to do to increase your Google listings.

Follow its instructions, and if your Google listings haven't increased in 2 months. we'll give you your money back!

For the rest of October only, we're offering this fantastic marketing plan at half price - come and find out more.
October Freebie Tips
How are you listed in Google?

Free Monitor for Google, a fantastic piece of software from Cleverstat allows you to monitor your Google positions on a daily basis if you want - just remember to sign up for a Google API once you're downloaded it.

See here
Have you signed up to Google Sitemaps and started looking for something to generate an XML sitemap? You could do worse than try out XML Sitemaps - a great sitemap generator at no cost.

 

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