It's very easy to start optimising and promoting your site willy nilly for the keywords you think it should be top for. I touched on this in my article "Top 7 Mistakes People Make When Optimising Their Website"

But how do you know whether the keywords you are using are going to do any good at all? You might search for your company website using the word "hairdressing", but what if everyone else is using "hairdresser"? You'll be wasting your time focusing all of your efforts on a word that no-one is using to search for you!

So how do you find out what people ARE searching for? Luckily a few nice people have made it very easy to find out which words are being used.

So here are 4 great tools for finding the best keywords and phrases for your website.

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